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My Go-To Makeup Picks for Busy Moms Who Still Want to Glow

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Being a mom means your time is limited, but that doesn’t mean you have to skip feeling put-together! This makeup list is packed with quick, easy-to-use products that deliver maximum impact with minimal effort—perfect for those 5-minute mornings. From...
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Eye Makeup

This eye makeup list features my tried-and-true favorites for creating everything from quick everyday looks to full glam moments. These products are all about ease, impact, and wearability—think richly pigmented eyeshadows, lengthening mascaras, brig...

 
Brianna Gowin profile picture
This neutral eyeshadow palette is my go-to for both everyday looks and soft glam. The mix of mattes and shimmers blends beautifully and is super beginner-friendly. The shades are flattering, buildable, and perfect for creating effortless, natural eye...
Too Faced Born This Way Nudes Eye Shadow
 
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This luxury palette delivers next-level pigment and sparkle with every swipe. The shades are bold, buttery, and perfect for creating dreamy, high-impact looks. If you love playing with color and want a palette that feels like art, this one’s worth th...
PAT McGRATH Mothership IX Eyeshadow Palette
 
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This cult-favorite mascara adds serious volume and drama with just one coat. It lifts, lengthens, and thickens lashes while staying smudge-resistant all day. Plus, the added peptides help condition your lashes over time—win-win!
Too Faced Better Than Sex Mascara - Volume
 
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This under-eye corrector brightens dark circles instantly with its peachy tint while offering SPF 41 for added protection. It’s lightweight, hydrating, and blends seamlessly under makeup or on its own. A must-have for tired eyes that need a quick ref...
DRMTLGY Luminous Eye Corrector SPF 41
 
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Smudge Proof Eyeliner
Perversion 24/7 Glide-On Waterproof Eyeliner Pencil - Urban Decay Cosmetics | Ulta Beauty
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As a busy mom, I don’t have time for salon visits or complicated routines—but the Kiss Falscara Studio Lash Extension Kit makes it so easy to feel put-together in minutes. The application is quick and foolproof, even with kids running around, and the...
Delicate Falscara Studio Lash Extension Kit - Kiss | Ulta Beauty
 
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As a busy mom, I need makeup that lasts from school drop-off to bedtime stories—and this eyeshadow base has become a game changer. It makes my eyeshadow glide on so smoothly, blending effortlessly without tugging or creasing. Best of all, my eye look...
Anti-Aging Eyeshadow Primer Potion - Urban Decay Cosmetics | Ulta Beauty
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As a busy mom, I need beauty products that are quick, reliable, and deliver natural-looking results. The Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer is a game-changer in my daily routine. Its ultra-fine tip allows me to eff...
2.5 Precisely, My Brow Pencil Waterproof Eyebrow Definer - Benefit Cosmetics | Ulta Beauty

Lips

I’ve got naturally thin lips, so I’m always on the hunt for products that plump, define, and give that juicy, fuller look—without the needle. These are my ride-or-die lip products that actually make a difference. Think of them as lip fillers in a bot...

 
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This gloss delivers instant fullness with a tingly boost and a high-shine finish. It hydrates while visibly plumping your lips for that bold, juicy look. Perfect on its own or layered over your favorite lip color for extra impact.
Too Faced Lip Injection Maximum Plump Gloss
 
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Non Sticky, Gorgeous Color, and a painless Plumping effect for CHEAP!
Mauve Lady Lip Plumping Gloss - e.l.f. Cosmetics | Ulta Beauty
 
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Lip Lining, Long Lasting, Gorgeous Color
300 Koko K Matte Lip Kit - KYLIE COSMETICS | Ulta Beauty
 
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My go to Dramatic Long Lasting Beautiful Lip Stick
UNAUTHORIZED - 863 Explicit Lipstick - NARS | Ulta Beauty
 
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As a busy mom, the Milk Makeup Cooling Water Jelly Tint is my go-to for a quick, fresh look. It glides on effortlessly, giving my lips and cheeks a sheer, buildable wash of color that lasts all day. The cooling sensation feels amazing, and the hydrat...
BURST Cooling Water Jelly Tint Lip + Cheek Blush Stain - MILK MAKEUP | Ulta Beauty

Face Makeup

I’m all about a base that evens everything out without feeling cakey or fake. These foundations give me that smooth, natural finish while still covering what I want covered. Whether I’m going for light and glowy or full glam, these are the formulas I...

 
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All Day, non oily, foundation that keeps my face photo ready!
Mont Blanc Light Reflecting Advanced Skincare Foundation - NARS | Ulta Beauty
 
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Blurs my pores and gives my skin the prettiest soft-focus glow without looking greasy. It sets my makeup beautifully and feels super lightweight—like I’m wearing nothing at all.
Light Halo Glow Setting Powder - e.l.f. Cosmetics | Ulta Beauty
 
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As a busy mom managing rosacea, I rely on the L'Oréal Paris Magic Skin Beautifier BB Cream Anti-Redness for quick and effective coverage. Its green-tinted formula, infused with color-transforming pigments known as Beautifying Beads, neutralizes redne...
Magic Skin Beautifier BB Cream Anti-Redness - L'Oréal | Ulta Beauty
 
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​As a busy mom, I need makeup that keeps up with my day—and the Tarte Shape Tape Full-Coverage Concealer does just that. Its creamy formula blends seamlessly, covering dark circles and blemishes without creasing or caking. Enriched with shea butter, ...
22N Light Neutral Shape Tape Concealer - Tarte | Ulta Beauty
 
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As a busy mom, I appreciate makeup products that are quick, affordable, and deliver professional results—and the e.l.f. Cosmetics Contour Palette fits the bill perfectly. This compact quad features four powder shades designed to sculpt, shade, and br...
Contour Palette - e.l.f. Cosmetics | Ulta Beauty
 
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As a busy mom, I need makeup that delivers quick, radiant results without fuss—and the Milani Stellar Lights Highlighter Palette fits perfectly into my routine. This trio of richly pigmented, buildable powders blends seamlessly, allowing me to custom...
Rose Glow Stellar Lights Highlighter Palette - Milani | Ulta Beauty