e.l.f. has seriously stepped up their game! These products aren’t just affordable, they’re legit amazing. Whether you’re building a full face on a budget, need skincare that actually works, or want a new go-to for your kit, these are my top picks I k...
Sections
5
Base Boosters 🎯
Eyes, Brows & Drama 👁️
Lips & Cheeks 💋
Skincare & Prep 🧼
Tools & Finishers ✨
Base Boosters 🎯
Skin tints, primers, concealers, and powders that set you up for that flawless, filtered look without the $50 price tag. These are smooth, long wearing, and beginner or PRO friendly!
She’s viral for a reason 🤭. Sticky in the best way, helps makeup really stay.
Power Grip Primer
Full coverage without looking cakey. Great for dry or combo skin. Love herrrrrr
Hydrating Camo Concealer
Lightweight, buildable, and gives a natural finish for daily wear. Shade range is also teaaaa.
Flawless Lightweight Liquid Foundation
A silky, smoothing powder that doesn’t flatten your face. Gives the prettiest natural glow on top of your other products!
Halo Glow Loose Setting Powder
Medium-to-full coverage with SPF 30, for those who want skincare + makeup in one in case you forget to pick up sunscreen. 🧴
Camo CC Cream SPF 30 - Color Correcting Cream
Eyes, Brows & Drama 👁️
Define, fluff, and flutter these are my favorite eye and brow picks to give you polished, expressive looks with minimal effort. Great for everyday wear or a little extra pop.
Easy-to-use cream formula that dries down and stays put. I don’t take much time to get my makeup done when I use products like these!
3-in-1 Cream Eyeshadow, Primer and Liner
Blendable quads in curated color stories, sooo cute and portable. My fav is “I Love You A Latte” 😍
I Love You A Latte Bite Size Eyeshadow Palette - e.l.f. Cosmetics
A great affordable natural brow pencil with a built-in spoolie. Great shape, easy fill-in & sets nicely.
Neutral Brown Instant Lift Brow Pencil - e.l.f. Cosmetics
A tinted fiber gel for quick fluff and definition & I love her SO MUCH.
Wow Tinted Brow Gel
Super easy to use. Long-wear liquid liner with a precise felt tip.
H2O (Waterproof) Black Eyeliner Pen
Curl, volume, and definition in one she’s a newer favorite for many including myself!
Lash 'N Roll® Curling & Lifting Mascara
Lips & Cheeks 💋
These lip oils, blushes, and multitasking sticks bring the color and glow. Creamy, blendable, and flattering on all skin tones making them perfect for fresh, dewy makeup days.
Dewy, radiant, and veryyyyy Charlotte Tilbury coded.
Halo Glow Liquid Blush Wand
Cream formulas that blend in super beautifully and last through the day.
Putty Blush
Rich pigment, super smooth, and comes in luxe-feel packaging. No notes.
O FACE Satin Lipstick
Glossy without being sticky. Sheer color or clear for layering, comes in sooooo many shades too!
Lip Lacquer Shiny Lip Gloss
Balmy with a subtle tint and heart-core hydration. 🩷
Hydrating Core Lip Shine
One stick for cheeks, lips, and eyes! 👀 I love a good multi-use product.
Monochromatic Multi Stick Makeup
Skincare & Prep 🧼
Hydration, cleansing, and skin prep that actually feels good. These formulas are packed with skin-loving ingredients like hyaluronic acid and niacinamide no weird burning, no stickiness, just results!
Melts off makeup like a dream, even waterproof. 🤭
Holy Hydration! Makeup Melting Cleansing Balm
Lightweight, gives the skin a super hydrated natural glowy finish.
Holy Hydration! Face Cream
Plumps and preps with coconut water and hyaluronic acid. Feels luxurious like high end skincare 🤭
Soothing and Hydrating Water Essence
Add to your skincare or mix into makeup for extra hydration. A little goes a long way!
Mini Booster Drops
Calms and balances without alcohol or harsh ingredients. Has oat milk and niacinamide leaving the skin supple and refreshed.
Pure Skin Fragrance Free Face Toner
Gentle, non-stripping wipes for on-the-go removal, I think she’s an option vs the neutrogena 😛
Facial Makeup Remover Cleansing Cloths
Tools & Finishers ✨
Setting sprays, sponges, and the little extras that take your makeup from “almost” to ✨effortlessly put together✨. Affordable and shockingly good quality.
Keeps your face in place with cucumber extract and a refreshing mist.
Stay All Night Mist - Makeup Setting Spray
A dense two-sided brush for cream or powder, perfect for blush + foundation.
Concealer & Foundation Complexion Duo Brush
Soft, blends easily, great dupe for pricier sponges. 👀 iykyk
Total Face Makeup Blending Sponge
A silicone spatula/brush combo that makes applying primer way easier, easy to clean & disinfect.
Putty Primer Brush and Applicator
Control for liner or detailed shadow. My fave for winged liner with gels or creams.
Ultra Fine Thin Eyeliner Brush
Works like any pricy shadow brush but it’s affordable and accessible!