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Tools I Actually Use to Run My Online Business
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items I've been an online business owner for over 8 years and have had my hand into virtually every aspect of the digital marketing space. These are the tools, programs, platforms etc that I've used to run my business and recommend to others.
This list contains affiliate links. I may earn a commission at no extra cost to you.
This list contains affiliate links. I may earn a commission at no extra cost to you.
Sections
6
Core Business, Sales & Payments
Email Marketing, Messaging & Lead Capture
Content Creation, Repurposing & Visual Assets
AI Tools For Content & Branding
Social Media Growth & Analytics
Planning, Communication & Organization
Core Business, Sales & Payments
These are the foundational tools I use to actually run my business: Selling, hosting, storefronts, and getting paid. If you’re overwhelmed by all of the options out there, start here.
This is my go-to for hosting and selling digital offers in a simple, clean way. It's especially great if you want to launch your business quickly without building complicated funnels #affiliate
Stan - Your Creator Store
This is where I've hosted previous business websites, and my current blog. It gives me full control over what I want to add on my website
Blog Tool, Publishing Platform, and CMS - WordPress.org
Stripe is how I collect payments through my website. It’s reliable, professional, and easy to set up for subscriptions, invoicing and products
Stripe Login | Sign in to the Stripe Dashboard
I use Paypal as an additional payment option so buyers can check out however they’re most comfortable. This is also my preferred method for payouts on affiliate dashboards, Stanstore and Beacons
PayPal
Beacons is a secondary option I've used for quick and easy selling online. It's more strategic than a basic Paypal link or a linkinbio. #affiliate
Beacons | Mobile Websites for Creators
This is my preferred hosting option for U.S based websites because it's fast, reliable and beginner friendly. This was where I hosted my very first website #affiliate
SiteGround: Quality-Crafted Hosting Services
When I started my new blog, I chose to host with a 100% Canadian platform. It's dependable and works well with Wordpress #affiliate
Canadian Web Hosting Services | HostPapa
Email Marketing, Messaging & Lead Capture
If email marketing and DMs feel intimidating, these tools make it simpler. This is how I capture leads, communicate consistently, and build trust without complicated systems.
This is what I use to send out emails to my list. It's a clean and intuitive platform that makes email marketing less overwhelming for business owners. #affiliate
Design emails people love to get.
I use Kit when I want more advanced automation and segmentation for client's email marketing needs. This is more robust than Flodesk, but gives users amazing options for segmenting and tagging #affiliate
Kit - Email Marketing Platform
This helps me capture leads and conversations directly through DM's on many social media platforms. It's especially useful for turning social engagement into actual subscribers and buyers #affiliate
Manychat - Comment to DM Automation
This easy to digest email marketing course shows you the basics of email automations and marketing flows. I especially love the Custom Email bot that helps me write converting emails! #affiliate
The Magnetic Inbox - Learn the Basics of email marketing
Content Creation, Repurposing & Visual Assets
This is everything I use to create content consistently without starting from scratch every day. From visuals to repurposing, these tools help me stay visible without burning out.
This is my go-to for creating visuals, graphics, slidedecks, presentations and more. It makes creation faster, cleaner and way less intimidating.
Canva - For Design
This bundle is designed to help you post polished carousels without spending hours inside Canva. It's easy to use, and simple to change for your own branding and vibe.
The Big Aesthetic Carousel Bundle
I love these reels and carousel templates for fast and easy content creation. They've provided me with a great starting point for consistent content
[Vol 2] 100 DFY Reels + Carousels
This gives me scroll stopping faceless videos making creating content so much easier. This is perfect for faceless content creators or for those who don't want to use AI content #affiliate
My Content Collective - Stock Videos
This makes it super easy to repurpose my content across all social platforms without needing to constantly upload directly. Plus I love that it stripe the watermarks and saves all videos into my Gdrive #affiliate
Repurpose your content on social media with Repurpose.io
As a new Pinterest user to share my blog and affiliate products, I love being able to use Maven, a custom bot specifically for Pinterest. My fave thing to use it for is keyword support, pinning schedules and headline/description ideas, making pinning...
Maven: Your Pinterest Strategist Bot
Another great faceless stock video collection for creators. I love these are organized by genre/style making it super easy to keep brand aesthetics on point. #affiliate
My Vanilla Gallery | Aesthetic Stock Videos for Social Media
I like Edits for it's ease of use, and it's direct connection with Instagram. It makes creating and uploading my reels much faster and saves my progress for quick adjustments later
Edits by Instagram: A Video Creation App for Easy Editing & Sharing
AI Tools For Content & Branding
These are some of the AI tools I actually use to speed things up with content, but not to replace my voice or personality. Perfect for faceless creators, coaches and marketers who want to add AI content into their business easily.
I love this vault for AI generated videos and images that I use on my quote page, and many have gone viral!
There's over 5000+ pieces of content ready to use! #affiliate
There's over 5000+ pieces of content ready to use! #affiliate
REAL AI Vault - 5000+ AI Generated Content Pieces
This AI brand Kit is amazing for creating your own AI “Twin." Use your own image and create an AI copy of yourself to create content with. Takes only a few minutes to create! #affiliate
Viral Marketing Stars® AI Personal Brand Kit
Social Media Growth & Analytics
These are the tools I use to manage my platforms, track what’s actually working, and grow my social accounts. They help me focus on what moves the needle forward on social media through scheduling and analytics
While I'm not a huge fan of Meta's scheduler inside the business suite, I do love the professional dashboard and the ability to manage, track and review every single Meta account in one place.
Meta Business Suite
I've used many schedulers over the years, but Metricool has been my absolute favourite. The Analytics available on the platform are exceptional, plus I love being able to schedule content with Autolists and reposting with ease. #affiliate
Metricool
Stealth Reels helped me grow from 273 followers to 25,000 on Instagram in 6 months and over 8 Million views! #affiliate
Stealth Reels
In one of my businesses I used Youtube as a content platform, creating videos tutorials and shorts. But I also like it as a free way to house video trainings and tutorials for courses
YouTube
This is a strategic approach to using Threads for reach, conversation and sales. I've learned so much about how to structure Threads for trust and authority building. Perfect for any brand who wants to use Threads for business growth #affiliate
TTM: The Ultimate Threads Course
Instagram Stories are my kryptonite. I used to struggle with how to create stories that built trust and authority, but Art of Stories helped me understand the structure and create a strategy that works for me. My story views went from 18 to 256! #aff...
The Art of Stories
Planning, Communication & Organization
These are the tools that keep my business organized and running smoothly behind the scenes. They help me plan, communicate, and stay on top of things without creating more work or mental clutter.
This is the backbone of my business for emails, documents, calendar and file storage. I'd be lost without my workspace!
Google Workspace
It's important for all online businesses to have legal documents in place to protect yourself from lawsuits. Everything from contract agreements, to affiliate and AI disclosures. I have just begun to place these on my blog to protect myself and you s...
Legal Bundles for Online Businesses
I've used Slack mainly with clients, but it helps keeps communication in one place and it's easy to manage. Great for collaboration and quick conversations without cluttering my inbox
Slack
Zoom is my go to for coaching calls, filming training videos and having meetings with clients. Easy to use, reliable and simple. Perfect for anyone who needs conversations with others around the world
Zoom
Loom is my favourite way to film screensharing with clients. I've often used it for quick tutorials, walkthroughs and even audits. It also makes for a great way to film training videos
Loom
I bought this on a lifetime offer 8 years ago, and I still use it today for scheduling meetings, offering coaching sessions and more easily. It allows me to charge clients and have them schedule their call in one place. Simple to use!
Book Like A Boss