Some drugstore makeup is just doing its job. These products are doing the work of an entire department and getting paid minimum wage.
From blushes that have no business being this pretty to lip products that could easily get away with charging more,...
Sections
8
The Base Department: Primers & Foundation
Conceal, Brighten, & Set
Blushes That Deserve a Promotion
Bronzed & Unbothered
Eyes on the Prize: Mascara & Eyeshadow
A Very Glossy Situation: Lips
The Base Department: Primers & Foundation
A good primer makes such a difference, and I love that this one doesn’t come with a ridiculous price tag. Perfect if you want your makeup to stay put.
e.l.f. Power Grip Primer
For anyone who prefers a smooth, matte base instead of a super dewy finish. A nice affordable option to consider, especially if shine isn’t the look you’re going for.
e.l.f. Matte Putty Primer
Such a good option if you like a more natural looking matte finish without your foundation feeling super heavy. Proof that affordable foundation can still look really pretty.
Maybelline Fit Me Matte + Poreless Foundation
Conceal, Brighten, & Set
For the days when you want a little extra coverage without looking like you’re wearing a ton of makeup. I especially like the idea of something that still looks like skin.
NYX Bare With Me Concealer Serum
For anyone who wants their makeup set without looking overly powdery. A soft-focus finish is always appealing, especially when you’re trying to keep everything looking smooth.
A little goes a LONG way with this one, so definitely start small. Such a pretty option if you love a noticeable blush moment without spending a fortune.
e.l.f. Camo Liquid Blush
A little color, a little glow, and a very reasonable price tag. Perfect for anyone who likes their blush to have a little something extra without looking overly shimmery.
Milani Baked Blush
Blush and a little extra glow in one product? Very much the kind of multitasking I can get behind. Such a pretty option for a fresh, luminous makeup look.
e.l.f. Halo Glow Blush Beauty Wand
Bronzed & Unbothered
For the girls who believe bronzer is a necessary part of looking alive. The buttery powder formula makes this one especially interesting if you love a warm, blended finish.
NYX Buttermelt Bronzer
For anyone who loves a warm, sun kissed makeup look. A soft, buttery bronzer is one of those products that can make your entire makeup routine feel a little more put together.
Physicians Formula Murumuru Butter Bronzer
Eyes on the Prize: Mascara & Eyeshadow
If long, defined lashes are your thing, this one is worth looking at. I love a mascara that makes your lashes the main event without needing falsies.
Maybelline Lash Sensational Sky High Mascara
A mascara designed to give you longer-looking lashes and come off with warm water? That sounds like a pretty good arrangement to me. Especially for anyone who hates scrubbing mascara off at night.
Maybelline Sky Tubes Tubing Mascara
A Very Glossy Situation: Lips
One of those lip glosses that makes it very easy to justify buying another shade. Pretty colors, a glossy finish, and a price that doesn’t require much convincing.
NYX Butter Gloss
A glossy lip will always have my attention. This is a fun option if you like a little extra shine and a plumping effect without spending a fortune.
CoverGirl Clean Fresh Yummy Gloss Plumper
A good lip liner can make even the simplest makeup look feel a little more finished. Definitely one of those makeup categories where I don’t think you need to spend a ridiculous amount.
Versed Lip Frame Defining Lip Liner
The Final Touch: Setting Sprays
A good finishing step if you prefer your makeup on the matte side. Especially worth considering if you want something affordable to help keep everything in place.
NYX Setting Spray
For the days when your makeup needs to survive more than just the drive to Target. A setting spray designed for longer wear is always worth considering, especially at a drugstore price.
Milani Make It Last Original Setting Spray
The Overachievers: Makeup Multitaskers
Multiple makeup steps in one palette is always convenient, especially when you’re getting ready in a hurry. Less digging through your makeup bag, which is never a bad thing.