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Glow Up Guranteed: Makeup Must-Haves People Can't Stop Talking About

Purple Star emoji 15 items
Ready for your glow-up? These viral makeup favorites are blowing up social feeds and topping beauty best-seller charts for a reason. Whether you’re a beauty beginner or a makeup master, this list has the high-impact products you need to slay your loo...
 
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A cult favorite that gives your skin an instant celebrity glow. Wear it alone, as a primer, or mixed with foundation for a radiant, soft-focus finish. This is the glow all your favorite beauty influencers swear by.
Hollywood Flawless Filter: Glow Booster
 
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Selena Gomez’s viral blush delivers insane pigment and blends like a dream. A little goes a long way, giving your cheeks a fresh, youthful flush that lasts all day.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
 
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The mascara that went viral for a reason. Instantly lifts, lengthens, and separates lashes without clumping. Water-resistant and smudge-proof, this mascara competes with high-end brands for a fraction of the price.
Maybelline Sky High Mascara
 
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Rihanna’s iconic gloss that flatters every skin tone. High-shine, non-sticky, and packed with nourishing shea butter—it’s the ultimate finishing touch for any look.
Gloss Bomb Universal Lip Luminizer
 
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A precise, smudge-proof brow pencil that creates hair-like strokes for natural, defined brows. Loved by pros and beginners alike for its affordability and lasting wear.
Micro Brow Eyebrow Pencil | NYX Professional Makeup
 
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The holy grail of setting sprays. Locks in your makeup for up to 16 hours without melting, fading, or settling into fine lines.
All Nighter Waterproof Makeup Setting Spray
 
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TikTok’s favorite drugstore primer. Sticky yet lightweight, this primer grips your foundation in place while niacinamide brightens and smooths your complexion.
Power Grip Primer
 
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Buildable coverage with a natural finish that looks like skin but better. Infused with coconut water and alpine rose for hydration and radiance.
Born This Way Flawless Coverage Natural Finish Foundation
 
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35 shades of buttery mattes, shimmers, and metallics perfect for both everyday looks and full glam. Highly pigmented and endlessly blendable.
35XO Natural Flirt Artistry Palette
 
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Fights shine, sets makeup flawlessly, and blurs pores like a filter IRL. Perfect for baking or all-over setting, and available in shades that suit every skin tone.
EASY BAKE LOOSE POWDER Banana Bread
 
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This clean, creamy concealer covers dark circles and blemishes while brightening your skin and hydrating it with caffeine and hyaluronic acid.
Revealer Concealer
 
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Hydrating like a balm, glossy like a lip oil, and tinted like a lipstick. This 3-in-1 lip savior has gone viral repeatedly—and it lives up to the hype.
maracuja juicy lip balm gloss
 
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A drugstore gem. Bold pigment, fine tip precision, and all-day wear without smudging. Perfect for beginners and pros alike.
Revlon Colorstay Liquid Eyeliner
 
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A makeup artist favorite. Locks in makeup with a soft matte finish that never looks dry or cakey. The gold standard in setting powders.
Translucent Loose Setting Powder
 
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Affordable and radiant, this baked blush gives a warm peachy glow that flatters almost every skin tone. An iconic drugstore favorite.
Baked Blush - Luminoso