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Beauty for Less: Drugstore Makeup Must-Haves

Lipstick emoji 39 items
My go-to drugstore makeup faves prove you don’t need to splurge for a flawless look. I swear by these tried and true products for glowy skin, long-lasting wear and the perfect finishing touch, all affordable. And the best part? You can grab them all ...
Sections
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Primers

From water-based to silicone-based primers, they are designed to create the perfect base for makeup, keeping skin smooth and makeup in place all day.

 
Helena profile picture
It has a glue-like texture that grips my makeup and keeps it in place all day. It’s a water-based primer, so it’s perfect for those who want hydration without any heaviness.
Elf Cosmetics Power Grip Primer
 
Helena profile picture
It has a soft texture that instantly smooths and preps my face. As a water-based primer, it hydrates my skin without feeling heavy and smells AMAZING, like marshmallows!
NYX Marshmellow Smoothing Face Primer
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Foundation/concealer

From water-based to oil-based formulas, foundations and concealers offer a range of coverage options, from medium to full. Whether you prefer a natural or matte finish, these products will flawlessly conceal imperfections.

 
Helena profile picture
The water-based formula doesn’t clog my pores. It offers fantastic coverage and blends seamlessly. It works best when paired with other products from the Infallible line.
L'Oréal Infallible Up to 32 Hour Fresh Wear Foundation
 
Helena profile picture
With medium coverage and a matte finish, it’s perfect for controlling oil while looking fresh. The water-based formula feels comfortable and breathable.
Maybelline Fit Me Matte + Poreless Liquid Foundation
 
Helena profile picture
The texture is smooth and blends seamlessly. It provides full coverage and it doesn’t settle into fine lines, which is a huge plus. Its waterproof formula ensures it stays in place all day long.
L'Oréal Infallible Full Wear Waterproof Concealer
 
Helena profile picture
This concealer is super lightweight and feels like a moisturizer the moment it’s applied. It gives my skin that dewy finish.
NYX Bare With Me Concealer Serum
 
Helena profile picture
This concealer works wonders on my dark circles. The formula is easy to blend and gives full coverage. I recommend using a concealer brush for application, as the applicator is quite large.
Elf Cosmetics Hydrating Camo Concealer

Powders

From translucent to matte finishes, these powders are go-to for locking in your makeup.

 
Helena profile picture
It really helps to banish shine while brightening and balancing my skin tone.
Revolution Banana Loose Baking Powder
 
Helena profile picture
It gives me a matte finish that doesn’t feel dry or powdery. A little goes a long way and it sets my makeup for whole day without changing the color of my foundation.
Maybelline Fit Me Matte + Poreless Powder
 
Helena profile picture
This powder is so underrated! I lightly pat it around my eyes with a brush to set my makeup. I’ve also noticed that it helps minimize the appearance of my dark circles.
Wet n Wild Translucent Photo Focus Loose Setting Powder

Blush

From liquid to powder to cream formulas, these blushes are perfect for providing a natural flush of color.

 
Helena profile picture
It’s shiny, brightening and super pigmented. Just a little goes a long way. The formula blends beautifully and gives my cheeks a radiant glow.
Catrice Blush Cheek Lover
 
Helena profile picture
It is soft, smooth and has a beautiful rosy color. You can build it up to create a more dramatic cheek color. Also I use it on my lips.
Revolution Face Base Blush
 
Helena profile picture
INCREDIBLE! It is super pigmented and buildable, so use it lightly at first. The texture is amazing, it is perfect mix of cream and powder and it feels like butter when applying.
NYX Buttermelt High-Pigment Blush

Bronzer/contour

Whether you prefer powder, cream or liquid formulas, these products are perfect for achieving that sun-kissed glow or sharp, defined cheekbones.

 
Helena profile picture
I love that it doesn’t make me look like I have a fake tan and it isn’t muddy. It blends beautifully and looks so pretty on my skin.
Elf Cosmetics Halo Glow Contour Beauty Wand
 
Helena profile picture
It blends like a dream and a little goes a long way. The warm tone is great and looks natural and flattering.
NYX Buttermelt Powder Bronzer
 
Helena profile picture
I love how it glides on like silky butter and it's perfect for highlighting my cheekbones and temples. The smell is absolutely AMAZING.
Physicians Formula Butter Bronzer
 
Helena profile picture
This bronzer is so pigmented and blends seamlessly whether I use a brush or sponge. It applies easily and beautifully, giving a natural, sun-kissed look.
Milani Cheek Kiss Cream Bronzer

Brows

Your brows can make or break your look and these products will help you to achieve everything from bold arches to natural strokes.

 
Helena profile picture
It glides on smoothly and it's perfect for precise application. Plus, it's waterproof, so don't worry about smudging.
L'Oréal Brow Stylist Definer Waterproof Eyebrow Pencil
 
Helena profile picture
The formula doesn’t dry too quickly and allows me time to shape and style my brows. It doesn’t leave any whitish residue.
NYX The Brow Glue Laminating Setting Gel

Eyeshadows/highlighter

Elevate your eye and cheek game with top-rated eyeshadows and highlighters. From bold, vibrant hues to subtle shimmers, these formulas are designed to blend seamlessly, creating everything from soft, everyday looks to intense, glam moments.

 
Helena profile picture
The shadows are super pigmented, creamy and buildable. They blend effortlessly and work really well together. Perfect for beginners also!
Wet n Wild Always Blushin’ Palette
 
Helena profile picture
The matte shades in this palette blend effortlessly on the lids and for the shimmers I use my fingers for the best application.
Jason Wu Beauty Eyeshadow Palette
 
Helena profile picture
It brightens up my skin perfectly without being too intense. I also love using it in the corners of my eyes.
Wet N Wild MegaGlo Highlighting Powder
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Helena profile picture
I use it every day and it gives my skin a beautiful shine. It never looks powdery and the glow is stunning and natural.
Milani Baked Highlighter
 
Helena profile picture
It is perfect for both the cheeks and as a lid shimmer. The formula is smooth and adds just the right amount of glow without being too intense.
Catrice More Than Glow Highlighter

Mascara/eyeliner/eye pencil

From volumizing mascaras that give you dramatic lashes to precise eyeliners that create sharp, defined lines, these products are perfect for layering, building and blending to achieve any eye look.

 
Helena profile picture
THE BEST MASCARA EVER!! I've been using it for 5+ years every day and nothing else even comes close. It gives my lashes amazing length, lifting effect and separates them perfectly. It is smudge-proof, even after crying.
Maybelline Lash Sensational Mascara
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Helena profile picture
My lashes stay lifted all day long without any fall. I don’t use an eyelash curler because it holds the curl so well. The wand makes applying so easy and I can even get those tricky corner lashes.
L'Oréal Telescopic Original Washable Mascara
 
Helena profile picture
It’s perfect for quick and easy application, whether you’re using it as an eyeshadow base or as an eyeliner.
NYX Jumbo Eye & Eyeshadow Pencil
 
Helena profile picture
The formula is creamy, dark and goes on effortlessly. It's super affordable too.
LA Girl Ultimate Eye Intense Wear Auto Eyeliner
 
Helena profile picture
It delivers a dark, bold color but the line is super thin and precise. It stays in place all day.
CoverGirl Exhibitionist Lash Enhancing Liquid Eyeliner
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Lips

Whether you love precise lip liners for definition, creamy lipsticks for smooth application or lightweight tints for a flush of color, these products offer versatility for any lip look.

 
Helena profile picture
It glides on smoothly and is super pigmented. Once it's on, it stays in place, no smudging, even after eating. Also, I love the wide range of colors.
NYX Slim Lip Pencil
 
Helena profile picture
Shade Cappuccino is an absolute must-have. It's the perfect cool-toned brown that works with so many lip shades. The pigmentation is rich and it glides on smoothly.
Rimmel Lasting Finish Lipliner
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Helena profile picture
It has the perfect balance of creaminess. Plus, it's incredibly affordable, great option to keep in your bag for any makeup emergencies.
Elf Cosmetics Cream Glide Lip Liner
 
Helena profile picture
It is super pigmented without being sticky. It has a fruity, berry scent that adds to the experience. The texture is a perfect blend between lipstick and gloss and I am impressed.
NYX Fat Oil
 
Helena profile picture
The range of shades is amazing. It gives my lips a beautiful, juicy effect, with a bright shine. It's not sticky at all which is a plus.
Kiko Cosmetics 3D Hydra Lipgloss
 
Helena profile picture
The best part is that it doesn’t smudge or bleed, so you can skip the lip liner. It stays put for hours, even after eating and talking.
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
 
Helena profile picture
The staying power is beyond impressive. The color is stunning and suits me perfectly. I also appreciate how lightweight it feels on my lips, despite its long-lasting formula.
Maybelline SuperStay Matte Ink Liquid Lipstick

Sprays

From ultra-mattifying sprays that control shine to hydrating mists that refresh and dewy finishes that give you a glowing complexion, there's something for every skin type and preference.

 
Helena profile picture
It’s long-lasting, affordable and gives a matte finish without making my skin feel dry. I love that it doesn’t have a strong scent, just a refreshing, water-like spray.
Maybelline Lasting Fix Makeup Setting Spray
 
Helena profile picture
It helps to melt away the powdery look from setting powder, giving my face a smooth, refreshed finish. While the scent is a bit like hairspray, it’s totally worth it. I've used it in all kinds of weather: rain, snow, and heat and my makeup stayed in ...
L'Oréal Infallible 3-Second Setting Mist Spray
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Helena profile picture
This spray is not too sticky, but still manages to lock makeup in place for hours. Perfect if you love dewy looks.
Milani Make It Last Original Natural Finish Setting Spray
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