Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
From Winging It to Running It
24
items Tools I swear by for every aspect of your business. 🙌 Most have great free tiers to get started with that you could stay on for a long time!
Sections
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🟨 TOOLS FOR ANY BIZ 🟨
💅 Beauty Services 💇🏼♀️
🌿 Wellness Biz 🧘♀️🌱
📸 Creatives 🎨
📣 Brand Managing📱🎯
🛍️ E-Commerce ✨💳
🟨 TOOLS FOR ANY BIZ 🟨
Any company or freelancer can benefit from these tools, and are a MUST to getting organized.
FREE PLAN!! The best tool for managing all your business to-dos & projects. Ultra-customizable and offers a ton for free.
#1 tip: anything you track in excel can probably move over and work WAY better in ClickUp.
ClickUp | your new fave for managing everything in one place
If this is the only rec you go with, I’ll be happy. For the love of productivity, please don’t get Microsoft365.
Gsuite is top tier. Their email templates actually work like you expect. 😉
If you’re solo and don’t need a business email, then just ...
Google Workspace | Email, Docs, & more
FREE PLAN - a great CRM with email marketing… but I just use these freebies when starting out:
• email signature builder
• live chat & basically lead forms
• email open/click tracking & templates!
• meeting link (like Calendly)
and my FAVE:...
HubSpot | CRM + website builder that connects your custom domain for FREE!
Super fast application, easy to use & accepts almost any small business (it’s hard to find ones that do!)
Novo | Business Checking, free invoicing, & pay contractors.
Great for freelancers or sole-props with built-in bookkeeping, tax withholding estimates, & expense tracking.
Found | Business Banking with Bookkeeping 🤝
Email Marketing, Website/Landing Pages, Signup Forms, Digital Products, Newsletters, and more. It used to just be for emails, but this tool has become a small-businesses DREAM for starting out with marketing.
MailerLite | Full-Stack Marketing (great free plan!)
The best proposal builder and e-sign tool I’ve used (comparing to DocuSign, Adobe, Jotform, and manyyyy other *free* options). PandaDoc offers 50 signed docs/month with their free plan.
PandaDoc | eSign Docs w/ generous free plan! 🙌
FREE plan! So many templates for different types of things. Great for designing your business cards, flyers, images for your website and ads, & you can create a landing page!!
Canva | create any marketing material & digital product!
My favorite form builder if you really want to customize!! So many features and integrations. I’ve used each plan (free to enterprise) and this is the best platform while also being very reasonably priced. For example.. my team had a $75k/yr Docusign...
Jotform l Form Builder with eSign
Where I go to buy all my domains.
GoDaddy | Get a Domain & Launch Your Website.
If you don't want to pay a business gmail, then Zoho Email is the way to go. It includes 5 emails.
Zoho Mail: Free Domain email account
💅 Beauty Services 💇🏼♀️
For the nail tech, hair stylist, esthetician, makeup artist, lash tech, etc.
Built for solo stylists, estheticians, nail techs & lash artists who want a polished client-facing booking experience.
Starts at $24/month. Worth it if brand aesthetic matters to you!
GlossGenius | All-In-One Salon, Spa & Medspa Software
🌿 Wellness Biz 🧘♀️🌱
For the fitness studios and wellness brands
Your empty class spots are leaving money on the table. ClassPass puts your fitness classes or wellness sessions in front of thousands of active members already looking to book, with no upfront cost!
ClassPass | Fill your classes!
The go-to for wellness studios that have outgrown basic booking tools. Handles classes, memberships, packages, waitlists, staff scheduling, payments & marketing all in one place. You also get listed in their marketplace so new clients can find yo...
Mindbody: Top-Tier Fitness & Wellness Management Software
📸 Creatives 🎨
For the designers and artists
The best app for drawing, designing, etc. and it’s only $12.99 ONE-TIME. 🙌
Procreate | App for creative work
Affinity by Canva, great free option to Illustrator.
Affinity | FREE Illustrator Alternative
📣 Brand Managing📱🎯
For brand & social media content marketing
FREE PLAN! I currently use the free plan and it’s enough for me to schedule 10 posts/wk and manage 3 accounts. Very user friendly and has an app so you can manage on the go
Buffer | Social media manager
🛍️ E-Commerce ✨💳
For the online product businesses
If you have an audience already, & want to own your brand + customer data.
Plans from $29/month. Charges 0.5–2% transaction fees on top if you don’t use Shopify Payments.
Big app store, plenty of tutorials, & easy to learn. Best if you’re b...
Shopify | eCommerce Platform
Shopify alternative if you want 0 transaction fees & don’t want to migrate later when the fees are too high.
Plans from $29/month. 0 transaction fees on every plan, more features built in than Shopify, so you need fewer paid apps.
Slightly st...
BigCommerce | eCommerce platform without the fees
Really cool tool to see behavior from your website visitors!
Hotjar | Website Heatmaps & Behavior Analytics Tools
Best tool to see where your listings are compared to others.
eRank | FREE Etsy SEO & Keyword Research
🫧 Field Services 🛠️
For the service business owners
Handles quoting, scheduling, dispatching, invoicing, payments and client management. Has a free trial.
Jobber | All-in-One Service Management
FREE for up to 10 users, handles crew scheduling, time tracking, team chat & training. Best paired with Jobber not as a standalone.
Connecteam | Team Management App
🙌 Nice to have 🤗
Money saving tools for when you’re making good revenue. These tools cost money to save you more.
The lowest fees I’ve seen:
.10% for ACH & 2.20% for credit/debit
The catch isn’t even bad:
$100/mo subscription
Invoicing, agreements & e-sign, quick payouts, & automated follow-ups.
Mallow | Get paid without the 3% transaction fee