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đź’„The 25 Most Viral Beauty + Fashion Products TikTok Is Obsessed With in 2025 Edition

Purple Star emoji 39 items
This is your Hyped and Unfiltered cheat code to 2025’s most-clicked beauty & fashion buys. TikTok made them viral. Amazon keeps restocking them. We've curated them here so your scroll turns straight to slay. Affiliate-click worthy. Trend-chasing....
#TikTokMadeMeBuyIt #2025Trends #AmazonFinds #ItGirlCloset #BenableDrop #SoftGlamAesthetic #ViralFashion #GlowUpKit
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TikTok Viral Must-Haves

Trending products everyone's adding to their carts right now.

 
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Transform your bathroom with The Pink Stuff Bathroom Cleaning Kit, the ultimate solution for tackling tough messes and restoring shine to your home. This 5-piece set features The Pink Stuff’s best-selling cleaning products, paired with essential tool...
Stardrops - The Pink Stuff Bathroom Cleaning Kit
 
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Scratch-Free - Scrub Mommy non scratch sponges are safe to use on over a dozen different surfaces (i.e. glass, stainless steel, cast iron, non-stick coatings, copper, chrome, leather) so you can use her to wash anything from dinner dishes to the car!
Scrub Daddy Scrub Mommy Non-Scratch Sponge
 
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NAUSEA, MEET YOUR MATCH 💪🏻 We've all been there - scrolling on your phone during a car ride, only for sudden nausea to hit. But with Allclair by your side, unplanned motion sickness won't interrupt your moment. Perfect for those busy moments when y...
Allclair Nausea Relief Inhaler - Pack of 2
 
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. This isn’t just a trimmer; it’s your badge of body-positive confidence. Flaunt it on your vanity, flaunt your skin anywhere.
Waterproof Bikini Trimmer for Women - Electric Foil Shaver

TikTok’s Holy Grail Beauty Product💄

These are the OG viral beauty icons — made famous in 10-second GRWM's and dupe hauls. They don’t just slap... they convert.

 
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ALL-IN-ONE BEAUTY BALM FOR EVERY OCCASION Simplify your skincare and makeup routine with this versatile balm. Designed to hydrate, smooth, and enhance your skin, it combines the benefits of moisturizer, primer, and makeup enhancer in one convenient s...
KAHI Eye Balm Stick & Moisture Glow
 
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Your travel-friendly routine for visibly tighter skin. Start by cleansing with Brazilian 4 Play Body Wash, then smooth on the iconic Brazilian Bum Bum Cream. Finish with the irresistible scent of Cheirosa 62 Perfume Mist.
SOL DE JANEIRO Jet Set | Travel Shower Kit
 
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A tinted lip oil & blush that delivers a dewy pop of Clinique's iconic Black Honey shade for lips & cheeks. Allergy testing. 100% Fragrance free. Helps condition lips with a blend of oils: safflower oil, jojoba oil, olive oil, sunflower seed ...
Clinique Pop™ Black Honey Cheek + Lip Oil
 
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An ultra-pigmented, fiber-infused mascara that amps up lash volume to the max. High Impact High-Fi™ Mascara amps up lashes for more volume, instantly. The lightweight gel formula is full of dimensional fibers that are deposited throughout lashes with...
Mini High Impact High-Fi™ Full Volume Mascara
 
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A safe, for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes. Aquaflex Technology - Conventionally used in haircare styling, this ingredient actively works to define curls using...
MakeWaves Lengthening + Volumizing Mascara
 
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A lightweight liquid blush that instantly melts into skin and delivers a flush of color that lasts up to 12 hours in both natural and radiant shades. This hydrating blush tint is made with Micro–fil™ technology to allow the formula to seamlessly blen...
Luminous Silk Cheek Tint Blush
 
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A silky powder blush that visibly smooths skin’s texture and delivers a luminous yet natural-looking flush of color.
Luminous Silk Glow Blush
 
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A matte lip stain with buildable color and a barely-there feel for kiss-proof, 24-hour wear and 49 percent more hydrated lips. These four buildable shades offer everything from a sheer wash of color to a bold, tattooed-lip effect that’s transfer-proo... Hyaluronic acid and organic raspberry water hydrate and soften lips. Organic ingredients are produced in accordance with European regulation
Clarins Hydrating Water Lip Stain Kiss-Proof & Matte Finish
 
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A set of mini cheek and lip essentials featuring the bestselling Soft Pinch Liquid Blush and Soft Pinch Tinted Lip Oil in a new, set-exclusive shade.Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Li...
Mini Soft Pinch Liquid Blush and Lip Oil Set
 
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A set that contains the secret to visibly plump, firm, and glowing skin—includes a full-size Bouncy & Firm Eye Sleeping Mask and two deluxe sizes for face and lips. Bouncy & Firm Eye Sleeping Mask is an overnight treatment for taut-, firmer-l...
Bouncy & Firm Plump, Firm & Glow Set
 
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Transform your nightly routine with the Pursonic Lip Sleeping Mask 4-Pack. The bundle includes two sets—Cherry Blossom and Berries and Gummy Bear and Fresh Mint—designed to hydrate, repair, and rejuvenate lips overnight. Say goodbye to dry, chapped l...
Lip Sleeping Mask Collection Bundle: Cherry Blossom & Berries + Gummy Bear & Fresh Mint
 
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An award-winning, longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish. This first-of-its-kind grippy (not sticky!) silicone-free primer combines active levels of skincare...
Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
 
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A creamy, crease-proof concealer with medium-buildable coverage that covers dark circles and breakouts, while improving the look of skin over time. This longwear, skincare-packed concealer is made with hydrating hyaluronic acid and caffeine to help d...
Future Fluid Creamy Longwear Hydrating Concealer with Hyaluronic Acid
 
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Lash in a flash with NO GLUE NEEDED - Just Press On and Go! The first ever press-on under lash application lets you lash in 1 simple step.
Press-On False Eyelash 20 Clusters Kit
 
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There's a new technique in town called underlashing, and now Duo has developed a versatile glue for it that lets you use the hack with any of your favorite fringes. Duo Bond & Seal locks any kind of lash in place for days while providing comforta...
Duo Bond & Seal Underlash Adhesive
 
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Tom Ford's Traceless Soft Matte Primer is the first step to flawless makeup and creates a protective primer barrier between skin and makeup for a soft matte finish.
Tom Ford Traceless Soft Matte Face Primer
 
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This travel-friendly set of clinically effective skincare essentials & sheer, tinted serums provides a complete routine for dewy, glowing, healthy looking skin.
Dewy Babies Kit

Skincare That Changed the Algorithm

Trending skincare products and routines everyone's adding to their carts right now.

 
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Highly effective: these eye patches are useful in decreasing dark circles, visibly reducing the appearance of wrinkles, fine lines and puffiness, restoring elasticity and firming skin to make you look more radiant.Hyaluronic acid in these under eye p...
PEAUAMIE Under Eye Patches
 
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Luxury Eye Care: Our eye gel patches are infused with a thoughtful blend of ingredients to nourish and brighten the delicate skin around your eyes. They improve blood circulation, reduce dark circles, and stimulate collagen production, helping dimini...
OneSpring Eye Masks (24 Pairs)
 
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POTENT FORMULA, POWERFUL INGREDIENTS: Antioxidant-rich, sustainably sourced Yerba Mate works to protect and nourish the skin around your eyes. While caffeine and acetyl tetrapeptide-5 encourage a reduction in swelling and hyaluronic acid helps to plu...
Good Molecules Yerba Mate Wake Up Eye Gel
 
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Cute Star Pimple Patches for Face — Meet MAREE multi-shaped, cute face pimple patches star designed to care for your skin while looking adorable. Made with high-performance hydrocolloid and enriched with collagen, Centella Asiatica, and tea tree oil.
MAREE Star Hydrocolloid Acne Pimple Patches
 
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DETOXIFYING UNDERARM SCRUB: Reset your armpits to their natural best with an effective armpit detox. This coconut & charcoal underarm detox scrub draws out impurities and removes pore-clogging antiperspirant buildup (like aluminum), helping elimi...
Pacifica Underarm Body Scrub
 
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Experience the Difference with Medicube
Medicube Salmon DNA PDRN Pink One Day Serum
 
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Sleep With a Pearl-Infused Mask, Wake Up Glowing! Glass Glow Skin by Morning: Elevate your self-care ritual with a shimmering pink pearl mask that creates a glowy, skin-hugging film. It nourishes deeply — leaving your skin visibly refreshed and radia...
Medicube Collagen Overnight Peel-Off Mask
 
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A powerful, overnight resurfacing treatment that gently exfoliates, hydrates, and brightens with a 2.5% pH-balanced AHA complex for dramatically smoother, brighter, firmer-looking skin.
Watermelon Glow AHA Night Treatment
 
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A hypoallergenic overnight mask that helps soothe stressed skin and strengthen the skin’s moisture barrier for a healthier-looking, more hydrated complexion. This overnight mask is formulated with LANEIGE's proprietary Forest Yeast Extract, which is ...
Cica Sleeping Mask for Moisture Barrier Support
 
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A triple-retinoid serum that helps minimize blemishes & unclog pores while smoothing texture & lines. Gentle on all skin types, designed for ages 20+
Blackberry Retinol Blemish Serum
 
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[ DEVELOPED WITH DERMATOLOGISTS & #1 DERMATOLOGIST RECOMMENDED SKINCARE BRAND ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.
CeraVe Hydrating Cream To Foam Cleanser
 
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UV Filter SPF 45 Serum is a serum-textured sunscreen that provides broad-spectrum SPF 45 sun protection against UVA and UVB rays. This daily use sunscreen protects against sun damage and reduces premature skin aging caused by the sun. This daily sunc...
The Ordinary UV Filter SPF 45 Serum
 
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A set of three hydrating and luminous sun-care essentials to support your glow from head to toe while making every day feel like a vacation. Skin Type: Normal, Dry, and Combination Skincare Concerns: Fine Lines and Wrinkles, Pores, and Dullness
Supergoop Destination Glow SPF Kit
 
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[ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists. Holds the National Eczema Association (NEA) Seal of Acceptance. Fragrance-free, paraben-free, non-comedogenic, non-drying. Ophthalmologists tested for safety.
CeraVe Micellar Water, New & Improved Formula
 
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Product Benefits: Ideal for removing make-up, foundation and nail polish. Also for applying toners, cleansers and lotions.Ideal for removing make-up, foundation and nail polish. Also for applying toners, cleansers and lotions.
Cliganic Premium Cotton Rounds for Face
 
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Your summer holiday, bottled Dual-action formula hydrates and nourishes the skin.
Bondi Sands Everyday Gradual Tanning Milk
 
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Age-Defying Skincare Duo: This best-selling pair of Undaria seaweed-packed body care essentials transforms dry, distressed skin into soft, hydrated, and glowing skin with every use. Undaria Algae Body Oil (5oz): Clinically proven to improve skin elas...
OSEA Undaria Algae™ Body Lotion & Oil 5 oz
 
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Freshen up. Moisturising body oil. Designed to hydrate and boost elasticity.  Aims to reduce the appearance of sagging skin. Helps skin look smoother and more supple Lightweight texture
Sol De Janeiro Beija Flor Elasti-Body Oil 100ml