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The 25 Most Viral Fashion + Beauty Products TikTok Is Obsessed With in (2025 Edition) 💅🔥

26 items

Hyped & Unfiltered

This is your Hyped and Unfiltered cheat code to 2025’s most-clicked beauty & fashion buys. TikTok made them viral. Amazon keeps restocking them. We've curated them here so your scroll turns straight into slay. ✨ Affiliate-click worthy. Trend-chas...
#TikTokMadeMeBuyIt #2025Trends #AmazonFinds #ItGirlCloset #BenableDrop #SoftGlamAesthetic #ViralFashion #GlowUpKit

Sections

TikTok’s Holy Grail Beauty Product💄

Skincare That Changed the Algorithm

TikTok’s Holy Grail Beauty Product💄

These are the OG viral beauty icons — made famous in 10-second GRWM's and dupe hauls. They don’t just slap... they convert.

A tinted lip oil & blush that delivers a dewy pop of Clinique's iconic Black Honey shade for lips & cheeks. Allergy testing. 100% Fragrance free. Helps condition lips with a blend of oils: safflower oil, jojoba oil, olive oil, sunflower seed ...

Clinique Pop™ Black Honey Cheek + Lip Oil

An ultra-pigmented, fiber-infused mascara that amps up lash volume to the max. High Impact High-Fi™ Mascara amps up lashes for more volume, instantly. The lightweight gel formula is full of dimensional fibers that are deposited throughout lashes with...

Mini High Impact High-Fi™ Full Volume Mascara

A safe, for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes. Aquaflex Technology - Conventionally used in haircare styling, this ingredient actively works to define curls using...

MakeWaves Lengthening + Volumizing Mascara

A lightweight liquid blush that instantly melts into skin and delivers a flush of color that lasts up to 12 hours in both natural and radiant shades. This hydrating blush tint is made with Micro–fil™ technology to allow the formula to seamlessly blen...

Luminous Silk Cheek Tint Blush

A silky powder blush that visibly smooths skin’s texture and delivers a luminous yet natural-looking flush of color.

Luminous Silk Glow Blush

A matte lip stain with buildable color and a barely-there feel for kiss-proof, 24-hour wear and 49 percent more hydrated lips. These four buildable shades offer everything from a sheer wash of color to a bold, tattooed-lip effect that’s transfer-proo... Hyaluronic acid and organic raspberry water hydrate and soften lips. Organic ingredients are produced in accordance with European regulation

Clarins Hydrating Water Lip Stain Kiss-Proof & Matte Finish

A set of mini cheek and lip essentials featuring the bestselling Soft Pinch Liquid Blush and Soft Pinch Tinted Lip Oil in a new, set-exclusive shade.Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Li...

Mini Soft Pinch Liquid Blush and Lip Oil Set

A set that contains the secret to visibly plump, firm, and glowing skin—includes a full-size Bouncy & Firm Eye Sleeping Mask and two deluxe sizes for face and lips. Bouncy & Firm Eye Sleeping Mask is an overnight treatment for taut-, firmer-l...

Bouncy & Firm Plump, Firm & Glow Set

Transform your nightly routine with the Pursonic Lip Sleeping Mask 4-Pack. The bundle includes two sets—Cherry Blossom and Berries and Gummy Bear and Fresh Mint—designed to hydrate, repair, and rejuvenate lips overnight. Say goodbye to dry, chapped l...

Lip Sleeping Mask Collection Bundle: Cherry Blossom & Berries + Gummy Bear & Fresh Mint

An award-winning, longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish. This first-of-its-kind grippy (not sticky!) silicone-free primer combines active levels of skincare...

Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide

A creamy, crease-proof concealer with medium-buildable coverage that covers dark circles and breakouts, while improving the look of skin over time. This longwear, skincare-packed concealer is made with hydrating hyaluronic acid and caffeine to help d...

Future Fluid Creamy Longwear Hydrating Concealer with Hyaluronic Acid

Lash in a flash with NO GLUE NEEDED - Just Press On and Go! The first ever press-on under lash application lets you lash in 1 simple step.

Press-On False Eyelash 20 Clusters Kit

There's a new technique in town called underlashing, and now Duo has developed a versatile glue for it that lets you use the hack with any of your favorite fringes. Duo Bond & Seal locks any kind of lash in place for days while providing comforta...

Duo Bond & Seal Underlash Adhesive

Tom Ford's Traceless Soft Matte Primer is the first step to flawless makeup and creates a protective primer barrier between skin and makeup for a soft matte finish.

Tom Ford Traceless Soft Matte Face Primer

This travel-friendly set of clinically effective skincare essentials & sheer, tinted serums provides a complete routine for dewy, glowing, healthy looking skin.

Dewy Babies Kit

Skincare That Changed the Algorithm

A powerful, overnight resurfacing treatment that gently exfoliates, hydrates, and brightens with a 2.5% pH-balanced AHA complex for dramatically smoother, brighter, firmer-looking skin.

Watermelon Glow AHA Night Treatment

A hypoallergenic overnight mask that helps soothe stressed skin and strengthen the skin’s moisture barrier for a healthier-looking, more hydrated complexion. This overnight mask is formulated with LANEIGE's proprietary Forest Yeast Extract, which is ...

Cica Sleeping Mask for Moisture Barrier Support

A triple-retinoid serum that helps minimize blemishes & unclog pores while smoothing texture & lines. Gentle on all skin types, designed for ages 20+

Blackberry Retinol Blemish Serum

[ DEVELOPED WITH DERMATOLOGISTS & #1 DERMATOLOGIST RECOMMENDED SKINCARE BRAND ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.

CeraVe Hydrating Cream To Foam Cleanser

UV Filter SPF 45 Serum is a serum-textured sunscreen that provides broad-spectrum SPF 45 sun protection against UVA and UVB rays. This daily use sunscreen protects against sun damage and reduces premature skin aging caused by the sun. This daily sunc...

The Ordinary UV Filter SPF 45 Serum

A set of three hydrating and luminous sun-care essentials to support your glow from head to toe while making every day feel like a vacation. Skin Type: Normal, Dry, and Combination Skincare Concerns: Fine Lines and Wrinkles, Pores, and Dullness

Supergoop Destination Glow SPF Kit

[ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists. Holds the National Eczema Association (NEA) Seal of Acceptance. Fragrance-free, paraben-free, non-comedogenic, non-drying. Ophthalmologists tested for safety.

CeraVe Micellar Water, New & Improved Formula

Product Benefits Ideal for removing make-up, foundation and nail polish. Also for applying toners, cleansers and lotions.Ideal for removing make-up, foundation and nail polish. Also for applying toners, cleansers and lotions.

Cliganic Premium Cotton Rounds for Face

Your summer holiday, bottled Dual-action formula hydrates and nourishes the skin.

Bondi Sands Everyday Gradual Tanning Milk

Age-Defying Skincare Duo: This best-selling pair of Undaria seaweed-packed body care essentials transforms dry, distressed skin into soft, hydrated, and glowing skin with every use. Undaria Algae Body Oil (5oz): Clinically proven to improve skin elas...

OSEA Undaria Algae™ Body Lotion & Oil 5 oz

Freshen up. Moisturising body oil. Designed to hydrate and boost elasticity. Aims to reduce the appearance of sagging skin. Helps skin look smoother and more supple Lightweight texture

Sol De Janeiro Beija Flor Elasti-Body Oil 100ml