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The Beauty Products Everyone’s Buying in America (So Obviously You Need Them Too)
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items These aren’t just beauty products, they’re status signals. Used by influencers. Obsessed over on TikTok. Backordered because everyone wants one. We tested the reviews, stalked the receipts, and gathered the highest-rated, trend-dominating U.S. beauty...
Sections
4
Power Face (Flawless. Filter-Free. Unbothered.)
Section
That Glow (You Can’t Fake It… Unless You Use This)
Lip Service (Where All the Attention Ends Up)
Pretty, but She Packs a Punch (The Essentials with Attitude)
Power Face (Flawless. Filter-Free. Unbothered.) Section
These aren’t recommendations. They’re beauty mandates. If it’s on this list, it’s trending for a reason — and if it’s not in your cart yet, what are we even doing here? 🛍️ Click. Swipe. Ascend. This is your Hyped and Unfiltered glam revolution.
SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
e.l.f. Power Grip Gel Hydrating Primer 0.811oz
A travel size concealer that brightens, corrects, and perfects for 16 hours with a creamy, medium-to-buildable coverage and natural, radiant finish.
Mini Radiant Creamy Concealer with Medium Coverage
A customizable, mini-size complexion booster that blurs, smooths, and illuminates skin for a real-life filter effect.
Mini Hollywood Flawless Filter
Wear confidence. Double Wear Makeup is the fresh matte foundation that looks flawless whatever comes your way. 24-hour wear. Oil-free. Controls oil all day. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof f
Double Wear Stay-in-Place Foundation
Complexion Highlighters adds a touch of radiance when applied on the high points on the face such as the cheekbones, brow line and nose to brighten the complexion and create a perfect glow. Lanolin and Beeswax moisturize and protects the skin while c...
Complexion Highlight
An ultra-blurring & color-correcting 4-color pressed powder that offers a natural matte finish, refines the appearance of pores & blurs imperfections.
Prisme Libre 4-Color Pressed Powder
This multipurpose illuminator delivers sheer, illuminating
Limited Edition Gorgeous Illuminator & Primer, 1 oz.
A creamy, creaseless, full coverage concealer designed with a unique, multi-use applicator for a natural soft matte finish up to 24H wear + hydration.
All Hours Concealer, 1.83 oz.
That Glow (You Can’t Fake It… Unless You Use This)
Real confidence? It shines from the inside. But a flawless, lit-from-within glow? It’s science — and these products are the formula. Whether you're walking into brunch, the boardroom, or the scene of your next clapback, these glow-makers say: I’m hea...
A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Positive Light Liquid Luminizer Highlight
This lightweight, non-comedogenic illuminator is your forever first step under makeup for a hydrated, glowy radiance.
Saie Glowy Super Gel Lightweight Illuminating Serum
A concentrated liquid shimmer that can be added to your foundation, primer, moisturizer, or simply used alone for a super-highlighted glow.
Illuminator Liquid Highlight
Fast-absorbing Body Butter Cream - Amazon's answer to Shea Butter, the body contouring cream is chock full of fatty-acids, Phytosterols, and Polyphenols to lock in moisture and help support skin elasticity.
Divine Derriere Brazilian Body Butter Cream 50ml
Deep Hydration and Firming: Immerse your skin in a luxurious blend of Brazilian Nut Butters and Extracts, including Cupuacu, Brazil nut, Acai Extract, and Guarana Extract. This potent combination works together to deeply hydrate and firm the skin, le...
NATURE WELL Ultra-Rich Firming Body Cream
Super cute bottle design: Buttocks Cream has a super cute appearance and a very nice touch. The bottle is round and smooth and very cute. You can gently hold it in your hand and enjoy the different texture brought by the product.
Fovcos Bum Cream Vanilla Pistachio
This antioxidant-rich, peptide-infused serum delivers a bronzy wash of color while boosting skin’s elasticity and supporting healthy barrier function.
D-Bronzi™ Bronzing Drops with Peptides
A travel-size duo of a peptide-infused bronzing serum and an omega-rich rosy serum that will be music to your skin.
Bronzi and the Bloos Color Serum Duo
A bronzing serum that provides an instant sunkissed glow while improving skin appearance with every application.
Instant Bronzing Drops
Lip Service (Where All the Attention Ends Up)
You could say something smart, or you could just let your lips do the talking. This isn’t just lip gloss — this is main character energy in a tube. In a room full of whispers, Gloss Bomb makes sure your lips are the headline.
Rihanna knew what she was doing. The gloss is plush, juicy, and universally flattering — with a high-shine finish that screams hydrated, expensive, and emotionally unavailable. Wear it solo or on top of drama. Either way, expect stares. 💄 One swipe ...
Gloss Bomb Universal Lip Luminizer
A sheer lip luminizer with an immediate cooling effect, juicy wet-look finish, and minty scent. Plus new limited-edition fruit-kissed scents.
Gloss Bomb Ice
A lip luminizer and plumper that delivers a hint of tint and fuller-looking lips.
Gloss Bomb Heat Universal Lip Luminizer + Plumper
An ultra-hydrating lip oil that goes on clear and cushions lips with decadent fruit oils and vitamin-rich Cherry extracts. Strengthens the lips’ moisture barrier for a softer, more kissable pout.
Fenty Treatz Hydrating + Strengthening Lip Oil
Deep Hydration: Enriched with Murumuru and Shea Butter, our Lip Sleeping Mask delivers intense moisture, ensuring your lips remain soft, supple, and deeply hydrated throughout the night.
GariFilter Lip Sleeping Mask - Hydrating
A leave-on overnight lip mask that soothes and moisturizes for smoother, more supple lips.
LANEIGE Lip Sleeping Mask with Vitamin C & Shea Butter
This perfect pair will help keep your lips moisturized from day to night.
LANEIGE Lip Glowy Balm Hydrate & Tint
Fat Oil Lip Drip Lipgloss: Serve glossy, shiny lip makeup looks with our non-sticky lip oil gloss. Our lip gloss is infused with vegan squalane and rich in shine. This hydrating lip gloss delivers up to 12 hours of hydration and protection
NYX Fat Oil Lip Drip Moisturizing Gloss Rose Nude
Pretty, but She Packs a Punch (The Essentials with Attitude)
Don’t let the packaging fool you — these products might look cute, but they hit harder than a reunion episode clapback. They’re sleek. They’re savage. They’re what happens when luxury meets hustle. These are the tools of the unbothered but always pre... Soft glam. Hard impact. No apologies. These aren’t just beauty essentials — they’re survival tools for the main characters only.
An iconic Supersonic™ hair dryer with added intelligence—now in a limited-edition Jasper Plum.
Limited Edition Supersonic Nural™ Hair Dryer in Jasper Plum
A straightener that dries and straightens hair simultaneously so you can take hair from wet to a finished look—with one machine, no hot plates, and no heat damage.
Limited Edition Airstrait™ Wet-to-Dry Straightener in Jasper Plum
A limited-edition, three-piece set featuring the award-winning Original Beautyblender, Power Pocket Puff, and a sophisticated travel case.
Midnight Blend & Blur Set with Powder Puff and Beautyblender®
An angled makeup sponge with three points of application that is perfect for targeted coverage and for setting with powder.
Flawless Complexion Angled Sponge
An ultra-slim, retractable eyebrow pencil ideal for outlining and detailing brows with professional-quality precision.
Brow Wiz® Ultra-Slim Precision Eyebrow Pencil
A glowy tinted sunscreen that hydrates skin & primes for makeup with a radiant finish & broad spectrum SPF protection.
Mini Glowscreen Sunscreen SPF 40 with Hyaluronic Acid + Niacinamide