“MAKEUP IS THERE FOR YOU TO PLAY WITH. IT'S THERE FOR YOU TO HAVE FUN WITH. IT SHOULD NEVER FEEL LIKE PRESSURE, AND IT SHOULD NEVER FEEL LIKE A UNIFORM.” - RIHANNA
Sections
7
The Smurfette Collection
Fenty SkinCare
Fenty LipCare
Fenty Foundation & Concealer
Fenty MakeUp & Toner
Fenty HairCare
The Smurfette Collection
*LIMITED QUANTITIES AVAILABLE* —Move quick on these early exclusive drops!
SMURFS Movie: only in theaters - July 18th!
*NEW - LIMITED QUANTITIES AVAILABLE*
Move quick on this early exclusive drop. A collector’s tin filled with Fenty must-haves with a Smurfette-y remix.
•Full Smurfy vibes in one limited-edition 10-piece set
•Limited-edition Fairy Bomb Smurfette D...
The Smurfette Collection | Collector's Tin
*NEW - LIMITED EDITION*
Sprinkle yourself in Smurfy glitz with Fairy Bomb Smurfette Daisy—a Smurfette-inspired flower puff filled with a glowy, rosy shimmer shade. Featuring a vanilla coconut-scented shimmer, experience this magical Fenty fave with ...
*NEW - LIMITED EDITION*
GET CAUGHT LOOKING BLUE’TIFUL
Catch yourself in all your glory with a handheld mirror to keep your Fenty looks on point and the essence of Smurfette reflected. So get your blue’tiful glow up on and take a Smurfastic peek any...
Smurfette n' Reflect Handheld Beauty Mirror
*NEW - LIMITED EDITION SMURF'MELON*
Get luxe and whipped liquid color in rich, head-turning hues that won’t suck the life outta your lips.
•High-impact color in just one swipe—in a range of shades for every skin tone
•Plush formula that delivers a ...
Fenty Icon Velvet Matte Liquid Lipstick
*NEW - LIMITED EDITION*
La-La-La yourself to the land of Smurfs with this limited-edition lip essentials duo featuring two new exclusives and a keychain. Seal in moisture with Fenty Treatz Lip Oil now in a magical color-changing tint and Smurfberry ...
Smurfette Smooches Lip Essentials Duo + Keychain
*NEW - LIMITED EDITION*
For shimmering lips with Smurfette vibes, grab this Gloss Bomb + disco ball keychain for the Smurf lip party of the moment. Gloss Bomb comes through in a brand-new, shimmering lavender shade inspired by Smurfette for a condit...
*NEW - LIMITED EDITION*
Blend and perfect your makeup with a Smurfy effect. This 2-piece, mushroom-shaped sponge blends liquid, powder, or cream formulas smoothly.
•Perfect for stippling, buffing, and blending
•Applies liquid, cream, and powder for...
Mushroom Sponge 2-Piece Makeup Blending Sponge
*NEW - LIMITED EDITION*
Get your hair good and Smurf’d with these clip-in cuties inspired by mushroom houses and magical looks. Clip on the vibes of The Smurfs and style your way to Smurfette-inspired hair all day.
•Mushroom-decorated hair clips in...
Fenty Beauty Smurfs Mushroom Hair Clip 2 piece Set - New
*NEW - LIMITED EDITION*
Dip into whimsical wonders with this limited-edition Butta Drop body cream infused with a lil' holographic shimmer and Smurfberry scent. This thick, rich, luxed-up body moisturizer buttas you up in nourishing hydration that l...
Butta Drop Mini Shimmering Whipped Oil Body Cream with Tropical ...
Fenty SkinCare
QUENCH YOUR SKIN ALL SUMMER
Smooth, hydrated skin all season, every season.
*NEW- LIMITED EDITION*
A smooth, gel-based body luminizer that glides on and leaves skin looking dewy. Get ready to bathe your skin in a radiant, high-shine finish that does to your body what highlighter does to your cheekbones. The sheer tint of col...
Body Lava Body Luminizer
*RIHANNA'S FAVE*
A thick, rich, luxed-up body moisturizer that buttas you up in nourishing hydration that lasts. This whipped oil cream is loaded with nearly 25% rich butters, restorative tropical oils, and extracts.
•Delicious blend of seven conditi...
Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter
*BESTSELLER*
This invisible SPF 30 moisturizer feels like nothing but delivers on everything—it locks in fresh hydration, fades the look of dark spots, and defends against pollution. Instantly smooths while treating pores and dark spots over time. Re...
Hydra Vizor - Face Moisturizer SPF 30 | Fenty Skin
A skin-quenching tinted moisturizer that’s SPF’d up. Choose your flexible shade to deliver lightweight coverage for a natural, glowy finish. When it’s running low, easily re-up on your routine by copping your Hydra Vizor Huez Refill (case listed bel...
Hydra Vizor Huez SPF 30 Refillable Tinted Moisturizer Set
*REFILLABLE CASE*
Super sleek, refillable packaging keeps your look on lock, dispenses Hydra Vizor, and makes the perfect shelfie. It’s designed to be reusable and can be paired with your choice of Hydra Vizor, Hydra Vizor Mineral, Hydra Vizor Huez, ...
Hydra Vizor Refillable Case | Fenty Skin
*BESTSELLER*
"AN UNAPOLOGETIC EXPRESSION OF MY FULL AND TRUE ESSENCE….” – RIHANNA
•A generous, decadent dose of bold, sensual floral fragrance suspended in a luxe moisturizer. For full-body indulgence.
•Loaded with nearly 25% rich butters and restor...
Fenty Eau de Parfum Body Creme
Fenty LipCare
All Day Lip Hydration 💋
Your moisture barrier is your lips’ first line of defense against the elements—keep it strong, and it’ll stay more hydrated, smoother-looking, and flake-free. This ultra-hydrating, non-sticky lip oil goes on clear and keeps lips’ moisture barrier on ...
Fenty Treatz Hydrating + Strengthening Lip Oil
*BESTSELLER*
Fenty Beauty Gloss Bomb Universal Lip Luminizer delivers explosive shine in eleven universal shades handpicked by Rihanna herself. Gloss Bomb’s XXL wand gives lips more to love, while conditioning shea butter enriches from within. Wearin...
Gloss Bomb Universal Lip Luminizer
*VIRAL FAVE*
This lip luminizer and plumper hybrid delivers a hint of tint and fuller-looking lips—thanks to an innovative Plump Job Complex.
•Instant plumping effect
•Hint-of-tint color that’s easily applied alone or layered over lipstick
•With Plum...
Gloss Bomb Heat Universal Lip Luminizer + Plumper
*BESTSELLER - EXCLUSIVE*
Luscious lip gloss and lipstick give you Gloss Bomb’s explosive shine in a color-packed stick. The moisture-lock formula is packed with lip-loving ingredients to condition, nourish, and keep lips lookin' plump.
•Nourishing + ...
Gloss Bomb Stix High-Shine Gloss Stick — RiRi
*NEW*
Gloss Bomb Oil is back—bringing you sparkle + shine in one bomb hydrating lip oil-gloss.
•Irresistible, glass-like shine with multidimensional sparkle
•Non-sticky with a feel-good glide
•Flexible paddle-shaped applicator for an easy, smooth s...
Gloss Bomb Oil Luminizing Lip Oil N' Gloss
*NEW - LIMITED EDITION*
Fenty's bestselling lip gloss—now in a new formula that delivers an instant minty cooling effect meant to refresh and give you that juicy, wet-look shine finish.
•Instantly makes lips look fuller
•Irresistible shine without th...
Gloss Bomb Ice Cooling Lip Luminizer
*BESTSELLER*
A longwearing, rich lip liner that doesn’t drag or feel dry. The smooth hues glide on, then set like liquid—giving you time to blend, but then resist transfer, feathering and fading. The universal shade range reads true on every complexi...
Trace'd Out Longwear Waterproof Pencil Lip Liner
Fenty Foundation & Concealer
Longwear Foundation and (even) Hydrated Concealers
*BESTSELLER*
Do less, but get more with We’re Even Hydrating Longwear Concealer—the ultimate makeup-meets-skincare hack. It melts into skin, instantly evening, brightening and hiding dark circles + puffiness for up to 12 hours. Available in 50 builda...
We're Even Hydrating Longwear Concealer
*LUMINOUS*
A longwear, medium coverage foundation that gives golden hour glow all day long and stays fresh. It hydrates, brightens, and improves skin tone both instantly and over time while resisting sweat, humidity, and transfer. This lightweight, w...
Soft'Lit Naturally Luminous Longwear Foundation
*BESTSELLER*
A light coverage that is easy-to-apply, flexible light to medium coverage foundation that instantly evens out your complexion and give a flattering blurred effect. Eaze Drop, with hydrating QuickBlur complex, is perfect for a no-makeup m...
Eaze Drop Blurring Skin Tint — 20
*BESTSELLER*
The award-winning foundation that forever changed the game, now in a longwear, light-as-air powder to deliver light to full coverage in a non-cakey soft matte finish in 50 shades for all. It’s fast, flawless, and easy.
•Longwear, light-...
Pro Filt'r Soft Matte Powder Foundation
Fenty MakeUp & Toner
COMIN’ IN HOT: MUST-HAVE MAKEUP
Warm-weather essentials so you can pop off all season!
This instant mattifier just got even better—a refillable, universal finishing powder that blurs the look of pores, absorbs shine, and extends makeup wear all day.
•Universal shade for all skin tones
•No flashback or cakiness
•Natural matte finish and...
Invisimatte Instant Setting + Blotting Powder
The power of a serum plus the treatment of a toner in one pore-busting step. It tightens the look of pores, helps visibly fade dark spots, smooths and plumps skin, and checks shine–without stripping moisture.
•A fast, fat splash of water that tighten...
Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry
Fenty HairCare
HYDRATED HAIR ALL SUMMER
Roll up to the vacay with strong, healthy strands.
*NEW - BESTSELLER*
A do-it-all, reparative leave-in. Made with multi-molecular weight Hyaluronic Acid, it serves up lightweight, all-day hydration, instantly quenching dry, thirsty hair. This spray protects against heat from blow dryers + diffusers a...
Fenty Beauty by Rihanna The Water Boi Reparative Leave-In Conditioner
*BESTSELLER*
Cut through the buildup with a clarifying shampoo that won’t cloud your judgement. This gentle, color-safe clarifying shampoo gets to the root of it all, easily removing product buildup, excess oil, and dirt without stripping your hair. ...
The Clear Thinker Clarifying Shampoo
*BESTSELLER*
*Glamour's 2024 Beauty & Wellness Awards winner for "Best Luxury Shampoo & Conditioner for Coils"*
This conditioner melts on contact, givin’ just the right level of moisture and spreading its reparative, de-frizzing + conditioni...
The Rich One Moisture Repair Shampoo
*BESTSELLER*
The Comeback Kid penetrates deep into the cortex to provide instant inside-out repair, supports damaged keratin structures, and strengthens strands. With the help of our proprietary bond-building formula, powered by amino acids—the build...
The Comeback Kid Instant Damage Repair Treatment Bond Builder
*BESTSELLER*
This is a multi-benefit, lightweight cream. It’s the universal prep step everyone needs for soft, shiny blowouts and silk presses without the frizz. Applied to damp hair, it protects up to 450°F and goes off, smoothing, defrizzing, detan...
The Protective Type Frizz-Smoothing Heat Protectant Styling Cream
*AWARD-WINNER & BESTSELLER*
This product gives a touchable body and bounce, but it is tough on split ends, thanks to Replenicore-5’s always-on repair. This cream single-handedly clears all those other crunchy, drying creams, making her the only o...
The Homecurl | Curl-Defining Cream | Fenty Hair
*NEW*
THE SOFTER SIDE OF FENTY PARFUM—FOR HAIR + BODY
A lighter version of Fenty Eau de Parfum, made to mist in hair and over body. A softer, yet long-lasting, and intimate way to wear our bold, complex, and one-of-a-kind fragrance.
•A subtler vers...
Fenty Parfum Hair + Body Mist
The key to endless looks? Universal must-haves that repair, strengthen, and nourish. We developed The Maintenance Crew, a set of shampoo, deep conditioner, bond-building treatment, and a heat protectant styler (in travel-friendly sizes) to carry you ...
The Maintenance Crew Universal Start'r Kit | Fenty Hair
*BESTSELLER*
*Glamour's 2024 Beauty & Wellness Awards winner for "Best Luxury Shampoo & Conditioner for Coils"* (FULL SIZE BUNDLE)
The key to endless looks? Universal must-haves that repair, strengthen, and nourish. We developed The Mainten...
Moisture Repair the Maintenance Crew Full-Size Bundle
Fenty Eau de Parfum
FOUND: YOUR SUMMER SCENT
Make memories in a bold, floral fragrance.
*BESTSELLER*
"It's my essence captured in a bottle." - Rihanna
Comforting vegan Musk collides with luxurious Bulgarian Rose Absolute, while Patchouli and juicy Tangerine create a tension between spicy and sweet. And then there’s the star, the note t...
Fenty Eau de Parfum - Warm Floral Fragrance
*NEW*
THE SOFTER SIDE OF FENTY PARFUM—FOR HAIR + BODY
A lighter version of Fenty Eau de Parfum, made to mist in hair and over body. A softer, yet long-lasting, and intimate way to wear our bold, complex, and one-of-a-kind fragrance.
•A subtler vers...
Fenty Parfum Hair + Body Mist
*BESTSELLER*
"AN UNAPOLOGETIC EXPRESSION OF MY FULL AND TRUE ESSENCE….” – RIHANNA
•A generous, decadent dose of bold, sensual floral fragrance suspended in a luxe moisturizer. For full-body indulgence.
•Loaded with nearly 25% rich butters and restor...