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Books for Generating Organic Leads As A New or Seasoned Real Estate Agent or Broker
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items People & brokerages promise leads, with a catch. Learn to find your own, to hunt, and actually convert them into sales. These books are what got me to hit Elite with my brokerage, and build a network of incredible agents and clients across the Un...
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Must Reads
High Regards
Must Reads
If you do nothing else, read these.
It reconfigures your mindset on how you consider building your business as an employee who wants to become an entrepreneur. When I first saw Tim Ferris speak live, it changed my life. Now, we both live in Greater Austin Texas!
The 4-Hour Workweek, Expanded and Updated: Escape 9-5, Live Anywhere, ...
I met an A/C guy who I wouldn’t ever assume had any real wealth, and when I learned he spent over $30k a month just on ads and owned multiple properties… I knew then he was as good as his word, and had solid recommendations. This was the first book h...
The E-Myth Real Estate Agent: Why Most Fail
Everyone who began Real Estate in Austin pretty much started with Keller-Williams Realty, and this is a book written by Gary Keller and Chris Smith. For it's time, it was the ONLY book everyone needed to read… but that was the 80's concepts published...
The Millionaire Real Estate Agent: It's Not About Money
I’ve met Phil Jones & Jimmy Mackin a number of times, and when most books are filled with fluff… this book delivers some hard but vital truths.
I LOVE this book so much, I actually sent it to agents I’ve sponsored at my brokerage and my support ...
Exactly What to Say: For Real Estate Agents
I’ve met Derral Eves and am actually fairly close to one of the subjects in this incredible book, Kristina Smallhorn. With her success, and Jimmy “Mr Beast” Donaldson’s clear lead in all things YouTube… I knew their coach had to be a rockstar. This b...
The YouTube Formula
I missed seeing Alex Hermozi speak live at our brokerages annual conference that year, however… I’ve followed him and Leila ever since just before they were crazy popular. He is a genius marketer dressed in workers clothes. Then when I found out our ...
$100M Leads: Get Strangers to Buy Stuff
Clearly this is dated, but the principles still ring true. It's not about being “rich” so much as how do you connect, what do you think about talk about and who do you surround yourself with. Those things, can provide you with a rich life, but fulfil...
Think and Grow Rich: Landmark Bestseller Revised
Before I understood how necessary it is to build your brand as an entrepreneur, I read this hidden little gem. Originally, it was to “learn small talk”. I didn’t realize it would infuse the idea of generating conversations without effort. We need tha...
How to Talk to Anyone: 92 Tricks for Success
Seth is a legend, and when I first heard him, I believe at a Tom Ferry event, talking about his purple cow (another book of his)… I was smitten. This is gold, and can't be more appropriate for the times. It's more theoretical than strategic, but the ...
Tribes: We Need You to Lead Us: Godin, Seth
Pretentious. That's what I first thought when I read the title many moons ago. However, it's a necessary staple with an antiquated title. The fact of the matter is, we as business owners are in the people business, especially in Real Estate. Don't ev...
How to Win Friends & Influence People
Do you remember that first viral Ted Talk? Well if you don't, it as this guy talking about this concept. Simon Sinek has built an empire through asking the right questions to owners of all businesses. If you're struggling to connect with your audienc...
Start with Why: How Great Leaders Inspire
This book is so good, entire brokerages have used it for training for years. Some of it is grass roots, boots on the ground suggestions.. but that's the beauty of Real Estate, it can be done a variety of ways. Today, to be human is a feature, and thi...
Ninja Selling
People are weird, and the human psyche is fascinating imo. Vanessa captures the essence of awkward, and explains how small things like gestures and mannerisms can make you seem confident or dull. It's something we already do naturally, but this is so...
Captivate: The Science of Succeeding with People
Quickly and generically categorizing types of people so you can change your conversation style and match their vibe.
Surrounded by Idiots: Four Types of Behavior
High Regards
If you enjoy reading, add these to your list.
Do you enjoy morning routines? If so, this is the perfect book to help provide structure. If you don't, this is the perfect book to help you understand why structure can be an incredible tool for consistency. I've read it, lived it, and felt success ...
See How The Miracle Morning SAVERS Help
Politics aside, this guy explains a simple concept to a generation of people who were clueless because as Americans we were sold the dream of being happy working for someone else. I’m not saying it’s not possible, feasible, or perfect for some people...
Rich Dad Poor Dad: What The Rich Teach Kids
It's a fable, but a good one. Imo, it tells a story of why humility is necessary and understanding value helps you help others. It's a wonderful read, albeit simple.
The Richest Man in Babylon: Clason & Orman
Stories sell better than features. If you're selling a house, computer, car, or TV by listing the features… it won't connect with most Americans. However, if you can explain, in story format, how this can improve their life… then you might begin to a...
Building a StoryBrand 2.0
Doing something is good. Doing something consistently is great. When I'd work out twice a day (I was doing the 75 hard, but only made it half way through a few times)… I felt it. My body, mind, and spirit all felt it. It's a good thing, but it's a ha...
The Compound Effect - Hardy, Darren: Books
Negotiation is a skill, and Chris Voss teaches that skill to business owners. It's a boring audio book imo, but still important and a suggested read. He just has no emotion in his voice, which is probably precisely the point. Learn to stand up to bul...
Never Split the Difference: Negotiating As If Your Life