Makeup must haves and recommendations based on what I use, love and recognize globally.
Sections
21
Primer
Foundation
Concealer
Contour
Blush
Highlighter
Primer
A face cream that can be used as a primer before applying makeup. Hydrating and Nourishing.
The Perfume Shop
Hydrating primer for a dewy and glowy base.
Essence - Hello, Good Stuff! Glow Serum Primer
An ultra-blurring silicone-free primer that is good for your skin.
Easy Blur Silicone-Free Smoothing & Pore-Minimizing Primer
An instantly smoothing, mattifying, and breathable primer that is silicone-free and jam-packed with skin-loving ingredients for all-day hydration and12-hour pore-blurring power!
GloWish Blur Jam Silicone-Free Smoothing Primer - Huda Beauty
A gel-based, hydrating face primer that smooths skin while gripping your makeup.
e.l.f. Power Grip Face Primer
A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.
Power Grip Primer + 4% Niacinamide | e.l.f. Cosmetics
A sticky gel primer that grips makeup and hydrates skin with a cooling sensation and fan-fave sweet mint scent
Mint Melt Cooling Face Primer - e.l.f. Cosmetics
A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Power Grip Matte Primer - e.l.f. Cosmetics
A limited-edition bundle that teams up exclusive e.l.f. x Fazit Spirit Stripes and your makeup MVP, Power Grip Primer, for the ultimate game-day glam.
e.l.f. Power Grip x Fazit Spirit Makeup Patch Bundle
A trio of fan-fave, super-sticky Power Grip makeup primers that allows you to pick your grip and desired finish while locking down your makeup for a long-lasting look.
Ultimate Power Grip Kit - e.l.f. Cosmetics
A solid gel primer stick that hydrates, soothes, and preps skin for makeup with a cooling feel.
Stay Cool Primer Stick - e.l.f. Cosmetics
The triple-threat face primer set you need to create the perfect canvas.
Putty Face Primer Trio - Oily, Dry & Combination Skin
A travel-friendly sized gel-based, hydrating face primer that smoothes skin while gripping your makeup.
Power Grip Primer Mini - e.l.f. Cosmetics
A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.
Power Grip Primer + Niacinamide Mini - e.l.f. Cosmetics
A travel-friendly sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Power Grip Matte Primer Mini - e.l.f. Cosmetics
Now in a perfect travel-size, you'll be able to prime on the go! This Poreless Face Primer helps fill in enlarged pores, fine lines, and wrinkles to transform your face into a flawless, smooth canvas ideal for long-lasting makeup application. Infused...
Poreless Face Primer - Travel Size | e.l.f. Cosmetics
An acne-fighting makeup primer infused with Tea Tree Oil, Salicylic Acid, and Vitamin E to also soothe and hydrate skin.
Blemish Control Primer for Acne Prone Skin - Small
A color-correcting face primer that helps to neutralize uneven skin tones and brighten a dull complexion.
Brightening Lavender Face Primer - Small - e.l.f. Cosmetics
A creamy face primer that visibly smooths skin and blurs the look of pores
Velvet Finish Face Primer - Small | e.l.f. Cosmetics
This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. Infused with Tea Tree and Vitamins A & E for restorative benefits. Use this under foundation to create the ideal makeup base for glowing, ...
Poreless Face Primer- Small - e.l.f. Cosmetics
a green-tinted primer that minimizes redness
elf Tone Adjusting Face Primer - Small
A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application.
Hydrating Face Primer - Travel Size | e.l.f. Cosmetics
A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish.
Illuminating Face Primer - e.l.f. Cosmetics
a green-tinted primer that minimizes redness
Tone Adjusting Face Primer - Large | e.l.f. Cosmetics
A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application.
Hydrating Primer for Dry Skin - Large | e.l.f. Cosmetics
A creamy face primer that visibly smooths skin and blurs the look of pores
Velvet Finish Face Primer - Large Size | e.l.f. Cosmetics
An acne-fighting makeup primer infused with Tea Tree Oil, Salicylic Acid, and Vitamin E to also soothe and hydrate skin.
Blemish Control Face Primer- Large - e.l.f. Cosmetics
This Poreless Face Primer helps fill in enlarged pores, fine lines, and wrinkles to transform your face into a flawless, smooth canvas ideal for long-lasting makeup application. Infused with Tea Tree and Vitamins A & E for restorative benefits.
Poreless Face Primer- Large - e.l.f. Cosmetics
Our Holy Hydration! Thirst Burst Drops Mini for the juiciest, radiant glow, while nourishing and hydrating your skin.
Holy Hydration! Thirst Burst Drops Mini - e.l.f. Cosmetics
Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time.
A Power Grip duo featuring our best-selling sticky gel primer and new Dewy Setting Spray for long-lasting makeup grip with a dewy, hydrated finish.
Power Grip Stick & Set Duo - e.l.f. Cosmetics
This skin perfecting mattifying primer is infused with kaolin and white charcoal
Absorb excess oil for a shine-free finish
Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect
The ultimate grip on make...
Matte Putty Primer | e.l.f. Cosmetics
best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.
Luminous Putty Primer w/ Hyaluronic Acid | e.l.f. Cosmetics
A 2% Vitamin C infused face primer to brighten and even out your skin tone while gripping makeup for all-day wear.
C-Brightening Putty Primer - e.l.f. Cosmetics
The ultimate makeup-locking face primer for a smooth and flawless finish.
Poreless Putty Face Primer | e.l.f. Cosmetics
A lightweight liquid primer for a long-wear makeup application and a poreless-looking complexion.
Liquid Poreless Putty Primer | e.l.f. Cosmetics
Foundation
My all time favorite affordable foundation. It applies seamlessly and looks like skin. I prefer the dewy version.
Photo Focus™ Foundation- DEWY – wet n wild Beauty
A full-coverage but flexible formula that is non-comedogenic and moves with your skin for a non-cakey blurring effect to unify skin tone and texture.
#FauxFilter Luminous Matte Foundation - HUDA …
This serum-like foundation is formulated with 1.5% skin-smoothing niacinamide and pore-blurring silica for the most natural airbrushed finish.
Easy Blur: Hydrating Primer, Full Coverage Foundation …
GloWish Multidew Skin Tint is a radiant, moisture-packed skin tint that instantly brightens your complexion and blurs pores for a soft-focus, dewy finish!
GloWish Multidew Vegan Skin Tint Foundation - Huda Beauty
The luxuriously creamy stick formula melts into the skin for a natural filtered finish that lasts up to 10 hours.
Our New #FauxFilter Foundation Stick Gives THE Most …
A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL.
A slightly thicker concealer which is perfect for evening or more full coverage looks.
Photo Focus™ Concealer - wet n wild Beauty
Lightweight concealer that is hydrating and suitable for day looks.
Catrice Concealer Makeup: High Coverage
A crease-proof, medium to full buildable coverage creamy concealer that brightens, conceals, and moves with you for a luminous matte, skin-like finish that lasts all day.
#FAUXFILTER Color Corrector effortlessly corrects, evens and brightens your undereye with a crease, sweat, and transfer-proof formula!
#FauxFilter Brightening Under Eye Color Corrector
A lightweight, illuminating concealer that effortlessly melts into the skin. Packed with skin-loving ingredients, Bright Light illuminates, hydrates, & rejuvenates under the eyes at the speed of light.
A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish.
Hydrating Camo Concealer | e.l.f. Cosmetics
A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours.
16-Hour Camo Full Coverage Concealer | e.l.f. Cosmetics
A hydrating, lightweight and long-lasting color corrector in 5 shades to camouflage discoloration, dullness and redness.
Camo Color Corrector Concealer | e.l.f. Cosmetics
A lightweight flawless brightening concealer infused with key ingredients to conceal uneven skin tones and under eye shadows.
Flawless Brightening Concealer - e.l.f. Cosmetics
Contour
Tantour is a cream-to-powder bronzer gives you a natural bronzed look or a dramatic contour as you layer and build.
Tantour Contour & Bronzer Cream - Huda Beauty
Designed to highlight, sharpen, and sculpt this Cream Contour Palette gives you a professional finish every time.
e.l.f. Cream Contour Palette - Bronzer and Contour
A compact powder contour palette made up of four bronzing shades, designed to sculpt, shade, and brighten your complexion.
Powder Contour Palette | e.l.f. Cosmetics
A high-pigment liquid bronzer and contour hybrid for creating a long-lasting, sun-kissed and sculpted look with a natural finish.
Camo Liquid Bronzer & Contour | e.l.f. Cosmetics
A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion
Halo Glow Contour Beauty Wand - e.l.f. Cosmetics
Blush
Pigmented cream blush at an affordable price. Highly recommend!
Essence Baby Got Blush
A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow.
Blush Filter Makeup: Cotton Candy - Huda Beauty
This kit includes the 3 newest extension shades of our Blush Filter! A high-impact 2-in-1 hybrid liquid blush with buildable pigments that melt into the skin for an instant soft-focus, filter finish. Infused with finely milled micro-pearls, it delive...
The NEW Blush Crush Kit - Huda Beauty
This kit includes all 11 shades of our Blush Filter! A high-impact 2-in-1 hybrid liquid blush with buildable pigments that melt into the skin for an instant soft-focus, filter finish. Infused with finely milled micro-pearls, it delivers an 'airblushe...
The Ultimate Blush Collection - Huda Beauty
This kit includes the 5 shades of blush filter.
A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow.
Blush Filter Discovery Kit - Huda Beauty
This kit includes two shades of blush filter to help you achieve an ombre look.
A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact gl...
Ready for a GLOW up?
A beautifully buildable & moisturizing cheek cream stick that instantly melts into skin, glides like a dream & blends so seamlessly, kissing your complexion with a dewy hint-of-tint for major second-skin vibes & a jui...
Cheeky Tint Blush Stick - Huda Beauty
Enhance your icy look with two new bronzing blush shades of our best-selling Blush Filter! These hybrid liquid blush-bronzers are high-impact and lightweight, with buildable pigments that seamlessly melt on the skin for instantly chiseled cheeks. The...
Icy Nude Blush Filter - Huda Beauty
A high-impact 2-in-1 hybrid liquid blush with buildable pigments that melt into the skin for an instant soft-focus, filter finish. Infused with finely milled micro-pearls, it delivers an 'airblushed' luminescent glow. Now introducing a pink lilac hue...
Blush Filter Ube Cream - Huda Beauty
Your favorite Blush Filter shades are now available in cute mini duo sets! Choose from Cotton Candy + Peach Sorbet or Strawberry Cream + Black Cherry. These ‘tear & share’ kits are perfect for sharing with friends or recreating Huda’s signature o...
Baby Blush Duo Rose And Berry - Huda Beauty
Your favorite Blush Filter shades are now available in cute mini duo sets! Choose from Cotton Candy + Peach Sorbet or Strawberry Cream + Black Cherry. These ‘tear & share’ kits are perfect for sharing with friends or recreating Huda’s signature o...
Baby Blush Duo Pink And Peach - Huda Beauty
A cream-to-powder, wear-everywhere makeup stick that delivers a highly blendable kiss of color to eyes, lips, and cheeks.
Monochromatic Multi Stick Makeup | e.l.f. Cosmetics
Lightly pigmented blush-and-highlighter duos to enhance your natural glow on the go.
Bite Size Blush & Highlighter Duo | e.l.f. Cosmetics
This blush enhances your natural, healthy glow and can be used to complement any makeup look. Formulated to create lasting color that accentuates your features and flatters skin tone.
Blush | e.l.f. Cosmetics
A putty-to-powder, shimmering blush that adds a pop of color for a glowing complexion
A velvety, lightweight, putty-to-powder blush that melts into skin
Putty Cream Blush | e.l.f. Cosmetics
Enjoy this cheek palette with 4 gorgeous blush shades that allow you to mix and match to create different looks. Create a beautifully pigmented look that lasts all day.
Compact Powder Blush Palette with Vitamin E | e.l.f. Cosmetics
A long-wear powder blush infused with primer for seamless blending and incredible staying power.
Primer Infused Matte Blush Powder | e.l.f. Cosmetics
A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color.
Halo Glow Liquid Blush Wand | e.l.f. Cosmetics
A long-lasting liquid blush that delivers a dewy, high-pigment pop of color to cheeks.
Camo Liquid Blush | e.l.f. Cosmetics
Highlighter
Get icy with our latest collection! Get the icy vibe with this limited-edition highlighting face gloss in the shade ‘Frost Bite.’
Icy Nude PH Face Gloss - Huda Beauty
A limited-edition highlighting gloss with a sheer multi-use formula that effortlessly gives a luminous sheen to the lips and cheeks
Pretty Grunge - Huda Beauty
A liquid highlighter wand with a cushion-tip applicator to give your complexion a luminous glow.
GloWish Soft Radiance Bronzing Powder is a radiance-boosting bronzer that will instantly get you glowing!
GloWish Soft Radiance Bronzing Powder Mini - Huda Beauty
N.Y.M.P.H. Glaze Skin Glowing Perfector is a multifunctional, solid cream skin perfector that instantly boosts radiance for that lit-from-within effect!
Huda Beauty Juno N.Y.M.P.H. Glaze Skin Glowing …
Our new Holy Hydration! Thirst Burst Drops and Bronzing Drops in one kit for your juiciest, most glowy look yet, all while nourishing and hydrating your skin.
The Hottest Drops Duo - Bronzing Drops & Thirst Burst Set
An antioxidant-rich tinted serum that nourishes skin and gives you a warm, sun-kissed look.
Travel Friendly Bronzing Drops | e.l.f. Cosmetics
A lightweight and buildable putty-to-powder bronzer that gives skin a radiant, glowing finish.
Luminous Putty Cream to Powder Bronzer | e.l.f. Cosmetics
A unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow.
Putty Bronzer - Cream to Powder Formula | e.l.f. Cosmetics
A long-lasting powder bronzer infused with priming benefits for effortless blending and sun-kissed color that stays put—new shades available!
The ultimate must-have lasting makeup setting spray! Our Makeup Mist & Setting Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few sprays. The formula contains aloe, green tea, cucumb...
Lasting Makeup Mist and Setting Spray | e.l.f. Cosmetics
A clear, quick-dry sunscreen setting spray with broad-spectrum SPF 45 that easily reapplies over makeup and locks in your look for long-lasting wear with a natural finish.
Suntouchable All Set for Sun SPF 45 - e.l.f. Cosmetics
A lightweight clear setting spray infused with essential vitamins to set makeup, control shine, and hydrate skin.
A pressed powder with a luminous-matte finish designed for targeted brightening to instantly snatch your face.
Easy Bake and Snatch Pressed Powder | Huda Beauty
Infused with antioxidants & skin-loving ingredients like Damascus rose oil, vitamin E & red bell pepper extract, the radiant formula adds a lightweight, natural-looking silky glow to the skin, blurring pores without settling into fine lines.
GloWish Luminous Pressed Powder - Huda Beauty
A light buildable, ultra-fine pressed finishing powder that blurs the appearance of skin, and reduces shine for a soft-focus glow that lasts.
A loose setting powder that lightly veils the skin for that dreamy, airbrushed finish.
Halo Glow Loose Setting Powder | e.l.f. Cosmetics
This lightweight, tinted powder sets your makeup and helps blur the face for a smooth, shine-free complexion. Can be used alone, or applied throughout the day for a quick touch-up.
Prime & Stay Finishing Powder - e.l.f. Cosmetics
A loose setting powder that doubles as a photo filter, bluring imperfections for a soft-focus effect on the skin.
High Definition Loose Powder | e.l.f. Cosmetics
Perfect Finish HD Powder fills in fine lines and blur imperfections, giving your skin a soft, smooth finish. Use anytime, anywhere with the convenient, portable compact.
Perfect Finish HD Powder - e.l.f. Cosmetics
A primer-infused, pressed powder foundation that delivers buildable coverage and an airbrushed finish.
Camo Pressed Powder Foundation | e.l.f. Cosmetics
Eyebrows
Ultra-Fine, Ultra-Realistic, BOMB Brows
An ultra-fine 0.9mm tip, retractable brow pencil that precisely defines, shapes and fills your brows using tiny hair-like strokes that give a microblade-worthy effects to create brows that look on point, litera...
#BOMBBROWS Microshade Brow Pencil - Huda Beauty
Create full, fluffy-looking #BOMBBROWS in seconds! Available in 8 universal shades, this lightweight brow gel instantly tames, tints & adds thickness to your hair with volumizing microfibers!
#BOMBBROWS Full ‘n Fluffy Fiber Gel - Huda Beauty
An ultra-fine liquid brow pen with light, buildable pigment, perfect for creating thin, hair-like strokes for a natural-looking brow look that lasts.
A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.
Wow Tinted Brow Gel | e.l.f. Cosmetics
A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller, natural-looking brows
Ultra Precise Brow Pencil - e.l.f. Cosmetics
Voted Best Mass Brow Product by Influenster!
2018 Hello Giggles HG Beauty Crush Award Winner!
A multi-functional eyeliner and brow cream that glides on smoothly and delivers long-lasting color.
Lock On Liner & Brow Cream | e.l.f. Cosmetics
serum formulated to promote the appearance of longer-looking lashes and brows in weeks.
Enhancing Lash & Brow Serum - e.l.f. Cosmetics
A firm-hold clear brow pomade that tames and sculpts your eyebrows in place for the feathery soap brow look you've seen all over social media.
e.l.f. Soap Brow Pomade | e.l.f. Cosmetics
A mini brow quad featuring ultra-pigmented waxes and powders to shape, define, and groom your brows
Bite-Size Eyebrow Palette | e.l.f. Cosmetics
A serum formulated to promote the appearance of longer looking lashes and brows in weeks.
Mini Enhancing Lash and Brow Serum | e.l.f. Cosmetics
Eyeshadow
A limited edition,18-well eyeshadow palette packed with ultra-pigmented shades and innovative textures – everything you need to create an everyday look, a grunge vibe or sultry siren eyes. This smokey, cool-toned palette is full of wearable and versa...
Pretty Grunge Eyeshadow Palette - HUDA BEAUTY
Get icy with our latest collection! Be an icy baddie and jump on the icy eyes trend with our Icy Nude Eyeshadow Palette. Don’t be afraid to break the rules by combining frosty silvers with cool burgundies. This palette features 18 shades of ultra-pig...
Icy Nude Eyeshadow Palette - Huda Beauty
Wear the energy you want to attract with this crystal-inspired eyeshadow palette, featuring 18 supercharged shades that are effortlessly easy to blend & layer!
Rose Quartz Eyeshadow Palette - Huda Beauty
Introducing 3 universal mini eyeshadow palettes, each palette features 9 seductive variations of the sexiest nude shades designed to be worn by absolutely everyone.
NUDE Obsessions Eyeshadow Palette | HUDA BEAUTY
Mattes are more than just transition shades. They can complete a minimalist monochromatic moment or a ’90s supermodel glam look, all on their own. This versatility is on full display with 9 stunning shadows in 2 different, high-impact, never-flat mat...
Matte Obsessions Eyeshadow Palette - Huda Beauty
Two monochromatic and versatile creamy palettes with innovative, ultra-pigmented metallic, marble and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks – from soft, everyday eyes to full glam!
Creamy Obsessions Eyeshadow Palette | Huda Beauty
The ultimate everyday palette! Own your power with this luxurious line-up of buttery-smooth golds, coppers, browns, and neutrals in a variety of textures including intensely pigmented mattes, creamy gel-liner hybrids, foiled chrome metallics, AND a b...
HUDA BEAUTY Empowered Eyeshadow Palette - Sephora
Introducing 3 universal mini eyeshadow palettes, each palette features 9 seductive variations of the sexiest nude shades designed to be worn by absolutely everyone.
NUDE Obsessions Eyeshadow Palette | HUDA BEAUTY
Introducing 3 universal mini eyeshadow palettes, each palette features 9 seductive variations of the sexiest nude shades designed to be worn by absolutely everyone.
Unleash Your Fiercest, Naughty Alter-Ego
Take your nude infatuation to new heights with this naughty re-imagination of our bestselling New Nude palette. 18 delicious shades in 5 ultra-wearable textures have been harmoniously curated to (un)dress your...
Naughty Nude Eyeshadow Palette - Huda Beauty
Major festival vibes! An easy-to-use, warm-toned eyeshadow palette packed with a variety of party-ready shades and textures, from velvety mattes in sunset hues to dazzling purple sequin-inspired shimmers.
A range of delicious PASTELS eyeshadow palettes, inspired by Huda’s latest fashion obsession for pastels colors, each palette offers versatile looks from subtle to vivid and colorful!
A versatile cream eyeshadow stick that delivers high-pigment, metallic color with stay-put power.
No Budge Long Lasting Eyeshadow Stick | e.l.f. Cosmetics
Allure Best of Beauty award-winning Liquid Glitter Eyeshadow
Liquid Glitter Eyeshadow | e.l.f. Cosmetics
Liquid eyeshadow with high-impact, metallic finish
Liquid Metallic Eyeshadow: Gel Formula | e.l.f. Cosmetics
A versatile cream eyeshadow stick that delivers high-pigment and long-lasting color with a matte finish.
No Budge Matte Shadow Stick | e.l.f. Cosmetics
A 3-in-1 cream eyeshadow, primer, and liner that delivers crease-resistant color and stay-put power.
3-in-1 Cream Eyeshadow, Primer and Liner | e.l.f. Cosmetics
This 18-pan palette contains a curated selection of essential matte, satin, and shimmer shades to achieve any neutral eye look. The luxe formula of this neutral eyeshadow palette is smooth, creamy, blendable, and ultra-pigmented for effortless applic...
The New Classics Eyeshadow Palette - e.l.f. Cosmetics
These ultra-silky and lustrous eyeshadows look like a powder but feel like a cream, allowing for a smooth and flawless application. The luminous, shimmery formula creates a gorgeous range of looks for both day and night. Use dry for a shimmery, pigme...
Whether you love tight lines, drawing on soft flicks, smudging, or creating fun graphic shapes with your liner, our Creamy Kohl Longwear Eye Pencil will make it happen smoothly and effortlessly! Our ultra-creamy formula gives you time to smudge and s...
Creamy Kohl Longwear Eye Pencil - Huda Beauty
An easy-to-apply, one-sided liquid liner with a super thin 0.03mm brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect for everyone, from beginners to graphic liner pros! The superfine, firm-but-flexibl...
Life Liner Quick 'N Easy Precision Liquid Eye Liner - Huda Beauty
A precision liquid eyeliner, super easy to use for both beginners or more advanced players alike.The custom-made super fine brush tip provides precision as well as maximum control. The “progressive flow” delivery system combined with ultra-BROWN pigm...
Life Liner Quick N’Easy Brown - Huda Beauty
A mini-size version of the easy-to-apply, one-sided liquid liner with a super thin 0.03mm brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect for everyone, from beginners to graphic liner pros! The sup...
Life Liner Quick 'N Easy Black Mini - Huda Beauty
A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.
A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power.
No Budge Retractable Waterline Eyeliner | e.l.f. Cosmetics
A long-lasting cream eyeliner with an ultra-fine tip to create precise graphic eye looks with big color payoff.
No Budge Precision Colorful Eyeliner Pencil | e.l.f. Cosmetics
A waterproof liquid eyeliner pen with a precision felt tip for creating thick or thin lines with intense color.
H2O (Waterproof) Eyeliner Pen - Black | e.l.f. Cosmetics
This creamy, pigmented eye pencil glides smoothly along the lash line, leaving behind a beautiful satin finish. The built-in sharpener cap is convenient for creating a precision tip for easy application.
Satin Eyeliner Pencil - e.l.f. Cosmetics
The long-lasting Precision Liquid Eyeliner formula and pigment rich color glides on smoothly for defined and precise lines. Features a tapered brush design to create thin or bold lines for a custom look. Try a winged-eyeliner look and unleash your in...
Precision Liquid Eyeliner | e.l.f. Cosmetics
A 2-pack of our extra-fine Expert Liquid Liner, perfect for creating precise, high-pigment definition with stay-put power.
Expert Liquid Liner Set of 2 - e.l.f. Cosmetics
A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.
Expert Liquid Liner - Eyeliner - e.l.f. Cosmetics
Mascara
Your answer to instant, intense, and dramatic lashes in seconds! The innovative dual-sided brush and formula coat and define every lash for mega curl, immediate length, and extra volume! HUDABEAUTY 1 COAT WOW! makes quick application so easy. Prepare...
1 Coat WOW! Extra Volumizing and Lifting Mascara - HUDA …
Our mini LEGIT LASHES Mascara means you can bring your fave mascara with you on-the-go! It’s the same dual-ended, long-lasting, matte black mascara as our OG, but mini size! It delivers major volume, dramatic curl & insane length without weighing...
Mini LEGIT LASHES Double-Ended Volumizing and Lengthening
Instant, intense, and dramatic lashes in seconds with a mini size of our best-selling mascara! An innovative dual-sided brush and formula coat and define every lash for mega curl, immediate length, and extra volume!
1 Coat WOW! Extra Volumizing and Lifting Mascara - HUDA …
LEGIT LASHES Waterproof Mascara Topcoat is a clear gel layer that makes your fave mascara water-, sweat-, and smudge-proof! One swipe of this topcoat with its precision brush will lock mascara into place, protecting them from tears, fears, downpours,...
Huda Beauty Legit Lashes Waterproof Topcoat
A lengthening mascara that uses buildable tubing technology to give the dramatic look of lash extensions.
Lash XTNDR Mascara - e.l.f. Cosmetics
A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Lash 'N Roll Curling & Lifting Mascara | e.l.f. Cosmetics
A volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.
Big Mood Volumizing Mascara | e.l.f. Cosmetics
A dual-sided clear eyebrow gel and mascara that grooms lashes and brows into place.
Clear Brow & Lash Mascara - e.l.f. Cosmetics
A volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold as e.l.f. lashes—now in a waterproof formula!
Big Mood Waterproof Mascara | e.l.f. Cosmetics
serum formulated to promote the appearance of longer-looking lashes and brows in weeks.
Enhancing Lash & Brow Serum - e.l.f. Cosmetics
A travel-size volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.
Big Mood Mascara Travel Size - e.l.f. Cosmetics
A mega volumizing mascara that helps your lashes look fuller, bolder and longer than ever.
Lash It Loud Travel Size Mascara | e.l.f. Cosmetics
A volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.
Big Mood Mascara Bundle - e.l.f. Cosmetics
A defining and lengthening mascara formulated with fibers to enhance your natural lashes.
Lash Beats Lengthening Mascara | e.l.f. Cosmetics
A mega volume mascara that helps your lashes look fuller, bolder and longer than ever.
Lash It Loud Volumizing Mascara | e.l.f. Cosmetics
A super volumizing waterproof mascara that helps your lashes look fuller, bolder and longer.
Lash It Loud Waterproof Volumizing Mascara | e.l.f. Cosmetics
This mascara volumizes lashes for fuller, thicker-looking lashes that define the eyes. The Vitamin E enriched formula helps boost lashes for a long lasting, dramatic look.
Volumizing Mascara | e.l.f. Cosmetics
False Lashes
Classic Lash - Samantha #7 are universally flattering, with double-stacked lashes of varying lengths to create a medium volume and a feathery look .
Classic False Lash - Samantha #7 - Huda Beauty
Hoodie #23 is ultra-dramatic, ultra-fluffy, ultra-long and ultra-voluminous for the ultimate lash lover.
Hoodie #23: Lengthie Lash | HUDA BEAUTY
Classic Lash - Scarlett #8 mixes two layers of straight and criss-crossed lashes creating outstanding length and volume.
Classic False Lash - Scarlett #8 - Huda Beauty
JADE #13: Universally flattering, the graduated lashes are arranged in a criss-cross pattern to enhance root volume, while the tips create a pretty, natural-looking fringe that’s perfect for those who favour light make-up. Ideal for regular users and...
Faux Mink Lash - Jade #13 - Huda Beauty
Gorgeous on all eye shapes, these tripled stacked lashes are made of two intricate layers giving the illusion of a light smoky look-elongated at the base with light volume lengthy chunks. The overall curvy style creates an innocent and feminine doll-...
Faux Mink Lash - Noelle #14 - Huda Beauty
Best seller, Classic Lash - Giselle, is very natural in style and light in volume.
Classic False Lash - Giselle #1 - Huda Beauty
Customize your lash look! The individual lash cluster version of Huda Beauty’s iconic OG Hoodie lashes, created with synthetic fibers–in different lengths and styles–that are reusable, easy to apply, and effortlessly customizable.
Hoodie Flares #25 Classic Lashes - Huda Beauty
Classic Lash - Candy #5 are stunning lashes that have medium volume spiky, long and separated hair, giving your eyes a very graphic and sixties vibe.
Classic False Lash - Candy #5 - Huda Beauty
Classic Lash - Monique #3 have graduated hair to grant a subtle curl and believable volume, opening the eyes and creates the illusion of a feline shape.
Classic False Lash - Monique #3 - Huda Beauty
Classic Lash - Coco Jo #4 lashes have densely packed hair of differing lengths to seamlessly disguise sparse patches and enhance lash volume without feeling heavy or uncomfortable to wear.
Classic False Lash - Coco Jo #4 - Huda Beauty
FARAH #12: With eyebrow-grazing length and believable volume, those triple stacked lashes are ideal for those with larger lids, prominent brow bones or who like a more high impact make-up. Perfect for regular users and lash lovers. Lash Glue sold sep...
Faux Mink Lash - Farah #12 - Huda Beauty
Huda’s Go-to Lash Glue! A waterproof, sweat-proof, and fast-drying lash glue with an easy-peel formula and all day wear. It dries dark to seamlessly blend with any style of false lashes and creates the illusion of fuller, more volumized lashes.
Waterproof Lash Glue - Huda Beauty
A waterproof, fast-drying, and re-stickable lash glue that’s latex-free and dries clear with all daywear. The precise brush applicator allows you to effortlessly trace a thin, even layer of product onto the lash band, making it easy for both beginner...
Sticky Tack Latex-Free Lash Glue | Huda Beauty
Liquid Lipstick
Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with the most comfortable, weightless formula! Still easy to apply, velvety and vibrant AF, it k...
Liquid Matte Lipstick Mini - Huda Beauty
Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with the most comfortable, weightless formula! Still easy to apply, velvety and vibrant AF, it k...
Four of our iconic Liquid Matte Lipsticks in mini size to embody the grunge attitude. The quad has two of our best-selling shades, Bombshell and Sweet Talker, along with two new shades, Maverick and Rebel. These lipsticks have major staying power, bo...
Pretty Grunge Liquid Matte Lip Quad | Huda Beauty
A long-lasting lip stain that gives lips a sheer pop of color and subtle gloss.
Glossy Lip Stain - e.l.f. Cosmetics
Lipstick
JUICY SHINE. ULTRA-COMFORTABLE. ALL-INCLUSIVE SHADES.
Create an elevated, everyday makeup look with these super nourishing, ultra-hydrating lipsticks that effortlessly glide onto your lips.
Power Bullet Cream Glow Hydrating Lipstick - Huda Beauty
Powerfully pigmented in a mini size! Our Mini Power Bullet Matte Lipsticks deliver unrivaled color in a matte formula that feels silky-smooth on the lips.
Power Bullet Matte Lipstick Mini | Huda Beauty
A limited-edition, full-sized Liquid Matte Lipstick and Silk Balm duo with all the benefits of our OG formulas in new shades! The Liquid Matte is an ultra-black shade called Ex Wife – the ultimate way to make any look grunge.
Pretty Grunge | HUDA BEAUTY
Full-Coverage & Silky Smooth!
Power Bullets are highly-pigmented lipsticks that delivers unparalleled color payoff in a silky-smooth, plush-matte formula.
Power Bullet Matte Lipstick - Huda Beauty
A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of color.
Hydrating Core Lip Shine | e.l.f. Cosmetics
A silky, nourishing formula that gives lips a subtle hint of color and gorgeous sheen.
Sheer Slick Lipstick Black Cherry - e.l.f. Cosmetics
A tinted moisturizing lip plumping gloss with a cooling sensation that gives you a smooth, glossy, and plumped-up pout.
Pout Clout Lip Plumping Gloss Pen | e.l.f. Cosmetics
A satin-finish lipstick that delivers all the rich color you’re craving in a comfortable formula that lasts.
O FACE Satin Lipstick | e.l.f. Cosmetics
Lip Liner
Achieve the poutiest lips with two of our iconic Lip Contour 2.0 in Muted Pink and Pinky Brown - the ultimate mini pink combo for lip-cuffing! These super-pigmented matte lip pencils have a buttery soft formula that glides onto the lips for easy shap...
Lip Contour Mini Duo Blushed Pinks - Huda Beauty
All Day Wear. Transfer-Proof. Smooth AF.
MAJOR upgrade alert! Our reinvented Lip Contour 2.0 velvety matte lip pencil is buttery soft, so light on your lips and super easy to use.
Mini! All Day Wear. Transfer-Proof. Smooth AF.
MAJOR upgrade alert! Our reinvented Lip Contour 2.0 velvety matte lip pencil is buttery soft, so light on your lips and super easy to use.
Achieve the poutiest lips with two of our iconic Lip Contour 2.0 in Warm Brown and Rich Brown - the ultimate mini brown combo for lip-cuffing! These super-pigmented matte lip pencils have a buttery soft formula that glides onto the lips for easy shap...
Lip Contour Mini Duo Yummy Browns
The ultimate lip combo to effortlessly get the glassiest lips. This limited-edition set includes our Mini FAUX FILLER Extra Shine Lip Gloss in our deepest delicious shade, Coco and our iconic Mini Lip Contour 2.0 in Terracotta for the juiciest poutie...
Juicy Coco Lip Duo | HUDA BEAUTY ≡ SEPHORA
The ultimate lip combo to get the classic brown lip of the 90s, our FAUX FILLER Extra Shine Lip Gloss in Glassy and our iconic Lip Contour 2.0 in Warm Brown for the juiciest poutiest lips.
HUDA BEAUTY 90s Brown Lip Liner and Lip Gloss Set
Get bombshell lips with this limited-edition kit! Our iconic Bombshell shade became a cult-fav in our Liquid Matte Lipstick and is Huda’s fav shade. So, this kit includes two of our best-selling shades in our all-time fav products. Our Mini Lip Conto...
Bombshell Lip Duo - Huda Beauty
A creamy lip liner pencil that glides on smooth to shape and sculpt your lips with high-pigment color and a semi-matte finish.
Cream Glide Lip Liner - e.l.f. Cosmetics
A 2-in-1 lip liner pencil with a unique triangle shape to precisely sculpt and fill in lips with long-lasting, intense color.
Love Triangle Vegan Lip Liner Pencil | e.l.f. Cosmetics
Lip Gloss
Combine shine and shimmer to get iced-out lips! Our glassiest, glossiest gloss is now available in three ultra-shiny, shimmery shades. Our O.G. FAUX FILLER Gloss is infused with multi-colored micro-fine pearls for dazzling shine and instantly fuller-...
Icy Nude FAUX FILLER Lip Gloss - Huda Beauty
A gloss so glossy it’s distracting – all attention is on your lips! A nourishing lip gloss for the shiniest, juiciest lips – it smooths and blurs fine lines, giving a lip filler effect without a tingling sensation, just full-looking, high-shine lips....
FAUX FILLER Extra Shine Lip Gloss | Huda Beauty
Glossiest gloss now comes in a travel-friendly mini size, perfect for on-the-go touch-ups! This limited-edition set includes three mini versions of our best-selling shades: Glassy, Sugar Baby, and Bombshell.
HUDA BEAUTY Mini Glossiest Lip Gloss Set
An ultra-glossy glimmer lip oil that nourishes, hydrates and enhances your pout with a pop of sparkle and shine.
Glow Reviver Lip Oil Glimmer | e.l.f. Cosmetics
An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color
Glow Reviver Tinted Lip Oil | e.l.f. Cosmetics
A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!
Lip Lacquer Shiny Lip Gloss | e.l.f. Cosmetics
A nude pink tinted moisturizing lip plumping gloss with a cooling sensation that gives you a smooth, glossy, and plumped-up pout.
Pout Clout Lip Plumping Gloss Pen | e.l.f. Cosmetics
A tinted lip gloss infused with moisturizing Vitamin E plus hyaluronic acid that delivers broad spectrum SPF 25 sun protection, buildable color and a high-shine finish.
Sun Boss Gloss - Tinted Lip Gloss SPF 25 | e.l.f. Cosmetics
A high-shine lip gloss that delivers lip plumping power and soothing hydration
Lip Plumping Gloss - e.l.f. Cosmetics
Lip Balm
An ultra-comfortable liquid balm that combines powerful actives to give you a boost of lasting hydration for silky smooth, fuller-looking lips. The subtle blushed-pink shade has been designed to look gorgeous on everyone.
HUDA BEAUTY Silk Balm Hydrating and Nourishing Lip Balm ...
A hydrating, super sensorial lip plumper in a translucent blue shade that gradually tingles and refreshingly cools for subtly fuller-feeling lips over time!
Lip Balm | HUDA BEAUTY
A lip balm packed with juicy super-foods extracts, like Blueberry, Goji Berry, Matcha Tea and Coconut to soften, smooth and nourish the lips.
GloWish Super Jelly Lip Balm | Huda Beauty
A moisturizing lip balm that hydrates with a sheer tint of color, all in a squeeze tube for easy application.
Squeeze Me Glow Moisturizing Lip Balm | e.l.f. Cosmetics
A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of color.
Hydrating Core Lip Shine | e.l.f. Cosmetics
A lip set featuring moisturizing Squeeze Me Lip Balm in 2 exclusive new shades for nourished lips with a super sheer kiss of natural-looking color.
Squeeze Me More Tinted Lip Balm Duo | e.l.f. Cosmetics
Body Bronzer and Highlighter
Skin Perfecting Formula. Blurring Effect. Radiant Finish.
N.Y.M.P.H. Glaze Skin Glowing Perfector is a multifunctional, solid cream skin perfector that instantly boosts radiance for that lit-from-within effect! Use alone as a pre-makeup base or apply...
An exclusive, ultra-luxe clutch with all 8 shades of our NEW tinted Glow Reviver Lip Oil Glimmers for a a festive-as-e.l.f. pout. Gift yourself or a loved one.
Glow Reviver All That Glimmers Vault - e.l.f. Cosmetics
FIVE (yes, 5!) Glow Reviver Lip Oils because let’s be real: You can never have too much. Fuel your obsession! Select up to five shades and order them all with a single click.
Glow Reviver Tinted Lip Oil Set | e.l.f. Cosmetics