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Drugstore makeup / affordable makeup

Purple Star emoji 14 items
A curated collection of affordable drugstore makeup essentials that prove you don’t need luxury prices to get amazing results.
 
Iva Jovanovic profile picture
The Maybelline Lash Sensational Sky High Mascara gives really nice length and separation without making lashes heavy. The formula is light, easy to build, and doesn’t clump if you don’t overdo it. It also holds curl well during the day. Overall, a ...
Lash Sensational Sky High Volumen Mascara - Maybelline
 
Iva Jovanovic profile picture
The Maybelline Fit Me Concealer is a really simple but effective everyday concealer, especially in the thin, lightweight formula. It has a natural finish that sits nicely on the skin without looking cakey or heavy. Coverage is medium, but it builds ...
Fit Me® Oil-Free Concealer Face Makeup - Maybelline
 
Iva Jovanovic profile picture
The L’Oréal Infallible 24H Fresh Wear Foundation has a really nice balance between coverage and a natural skin-like finish. It gives medium to full coverage but still looks lightweight on the skin, not heavy or cakey. The formula blends easily and l...
Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation
 
Iva Jovanovic profile picture
The L’Oréal True Match Foundation is a really natural-looking foundation that just blends into the skin effortlessly. It has a light to medium coverage, but it’s very buildable if you want more. The finish is skin-like and slightly dewy, so it doesn...
True Match Super-Blendable Foundation | L'Oréal Paris
 
Iva Jovanovic profile picture
The Maybelline SuperStay Vinyl Ink Liquid Lipstick gives a really bold, glossy lip look with strong color payoff in just one swipe. It feels lightweight and doesn’t feel sticky like a typical gloss, but it still has that shiny, vinyl finish. Once it...
Super Stay Vinyl Ink Long-Wear Liquid Lipstick - Maybelline
 
Iva Jovanovic profile picture
The NYX Buttermelt Bronzer has a really soft, creamy-smooth texture that blends into the skin super easily. The finish looks natural and slightly sun-kissed, not muddy or orange if you choose the right shade. It builds up nicely, so you can go from ...
Buttermelt Bronzer: Long Wear Powder Bronzer - NYX Cosmetics
 
Iva Jovanovic profile picture
The NYX The Face Glue Gripping Primer is a super sticky, “gripping” primer that really helps makeup stay in place all day. It has a tacky texture once it sets, which makes foundation stick better and last longer without sliding around. It works espe...
The Face Glue Gripping Primer - NYX Cosmetics
 
Iva Jovanovic profile picture
The NYX Marshmellow Smooth Makeup Primer has a really soft, silky texture that smooths out the skin nicely before foundation. It helps blur pores a bit and makes makeup apply more evenly, giving a slightly more flawless base without feeling heavy or...
Marshmellow Smooth Makeup Primer - NYX Cosmetics
 
Iva Jovanovic profile picture
NYX Fat Oil Lip Drip Tinted Lip Oil is super glossy and gives that juicy, hydrated lip look without feeling heavy. The texture is thick enough to feel nourishing but not sticky, and it leaves a nice tint that fades evenly as it wears off. It also ma...
Tinted Lip Oil - Fat Oil Lip Drip Lip Gloss | NYX Professional Makeup
 
Iva Jovanovic profile picture
NYX Buttermelt Blush has a super soft, almost creamy-powder texture that blends really easily into the skin. It’s very pigmented, so you only need a small amount, but it still gives a smooth, natural-looking flush when blended properly. The finish i...
Highly Pigmented Buttermelt Blush in 12 Shades - NYX Cosmetics
 
Iva Jovanovic profile picture
The e.l.f. Halo Glow Liquid Filter gives that soft, glowy “lit-from-within” skin effect without looking like heavy makeup. It’s not really a foundation, more like a glow booster — you can wear it alone, under foundation, or mixed in. The texture is ...
Halo Glow Liquid Filter Complexion Booster | e.l.f. Cosmetics
 
Iva Jovanovic profile picture
The e.l.f. Power Grip Primer (blue version) is a super sticky gel primer that really locks makeup in place. It has that tacky texture that helps foundation grip better and last longer throughout the day. Even though it feels a bit heavy right after ...
e.l.f. Power Grip Face Primer
 
Iva Jovanovic profile picture
The Catrice HD Liquid Coverage Foundation is a super lightweight but high-coverage foundation that looks very smooth on the skin. It has a very thin, almost serum-like texture, but it still gives strong coverage and a natural matte finish. It blends...
HD Liquid Coverage Foundation - Catrice Cosmetics
 
Iva Jovanovic profile picture
The Milani Baked Blush is a really pretty, soft blush that gives a natural, healthy glow to the cheeks. It has a slightly luminous finish thanks to its baked formula, so it doesn’t look flat or chalky on the skin. The pigmentation is buildable — you...
Baked Blush - Milani Cosmetics