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💄 Top Viral Makeup Brands to Shop in 2025: Sephora, MAC, NYX Favorites
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items Discover the best viral makeup brands of 2025, including personal must-haves from Sephora, MAC Cosmetics, and NYX Professional Makeup. This list is your go-to for affordable holy grails, pro-grade favorites, and trending TikTok beauty finds—each one ...
Sections
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My 3 Must-Have Makeup Products (Tested & Repurchased)
NYX Viral Hits – Affordable, High-Impact Picks
MAC Favorites – Makeup Artist-Approved Must-Haves
Sephora Favorites 2025 – Trending, Trusted & Tested
Ulta Beauty Viral Must-Haves — Trending & Trusted Picks
Must-Read Beauty Trends & Makeup Tips for 2025
My 3 Must-Have Makeup Products (Tested & Repurchased)
These are the three ride-or-die products I always come back to—whether I’m heading to work, tidying up the house (yes, with a flawless base), or going out. If I could only shop one brand for the rest of my life, it would have to give me these. They’r...
Why I swear by it:
This mascara delivers dramatic length and volume, creating a falsies-like effect in seconds. Its revamped formula includes lash-conditioning peptides and a precision brush, making it perfect for quick, flawless application.
Maybelline Lash Sensational Sky High Lengthening Mascara - 801 Washable Very Black - 0.24 fl oz
Why I swear by it:
This hybrid highlighter and primer provides a glowing radiance, serving as a perfect base or standalone product for a luminous finish. It's a favorite among celebrities and professional makeup artists for achieving that runway-read...
Charlotte Tilbury Hollywood Flawless Filter
Why I swear by it:
This ultra-precise brow pencil helps achieve defined, natural-looking brows effortlessly. Its fine tip allows for hair-like strokes, and the spoolie brush ensures a seamless blend, making it a staple for polished, everyday looks.
Brow Wiz® Ultra-Slim Precision Eyebrow Pencil
NYX Viral Hits – Affordable, High-Impact Picks
Discover NYX's top-rated, affordable products that have taken the beauty world by storm. Perfect for experimenting with new looks without breaking the bank
I've had this for a while and it's definitely the best one I've tried. I love these that are like pens. But this one just grew on me...
An ultra-precise tip that is flexible and easy to use for defined finishes.
Epic Ink Waterproof Liquid Liner | NYX Professional Makeup
A two-step liquid lipstick that delivers bold color with a high-shine finish.
Shine Loud High Shine Lip Gloss | NYX Professional Makeup
A volumizing mascara that delivers buildable volume and length. The brush works perfectly for me.
Worth the Hype Waterproof Mascara | NYX Professional Makeup
A clear brow gel with 16-hour extreme hold to style your brows in place
The Brow Glue Crazy Lift Lamination Brow Gel | NYX Cosmetics
Loose glitters available in ultra-reflective metallic shades to make your face and body art shine.
Loose Face & Body Glitter | NYX Professional Makeup
I've seen others using this and their reviews are great. Given it's price, it's worth the try.
Face Glue Gripping Makeup Primer | NYX Professional Makeup
I actually hate and can't stand spraying my face with anything. I've seen some reviews of this, so I gave it a shot. I works well, but I still can't stand spraying my face. So just special occasion option for me.
The Vegan Face Glue Setting Spray | NYX Professional Makeup
You do need to find the shade that works for you, and your skin tone, but when you do, this is awesome. What I've done before ordering was to go on tiktok and find others testing them, and that's how I chose 2 that actually do fit me well.
Lip I.V. Hydrating Lip Gloss Stain | NYX Professional Makeup
These $10 blushes are perfect, really great pigment and normal price!
Buttermelt High-Pigment Blush $10
MAC Favorites – Makeup Artist-Approved Must-Haves
Explore MAC's iconic products beloved by makeup artists worldwide. From flawless foundations to vibrant lipsticks, these staples deliver professional results
A lightweight water mist that gently soothes and refreshes skin and finishes makeup.
Water based priming mist
A luxurious, slow-baked, velvety soft domed face powder with a radiant finish.
A great Face powder, my makeup artist uses this one
When in need of a light, but fool cover, thisnis what my makeup pro lady has. A lightweight, fluid concealer that provides medium to full coverage with a comfortable, natural matte finish
MAC concealer, used by pros | full cover
A modern foundation that combines a natural matte finish with medium-to-full buildable coverage.
Foundation with oil control and a bit of SPF
Everyone should have at least on of these... 😍 I am just so in love with red lipstick... Offers intense color payoff with a long-lasting matte finish, a staple in any makeup collection.
MAC Retro Matte Lipstick | Ruby Woo, All Fired Up, Dangerous & More | MAC Cosmetics
Delivers a high-shine finish with rich pigmentation, perfect for making a statement.
Lipstick – the iconic product that made M·A·C famous. ✨️
Sephora Favorites 2025 – Trending, Trusted & Tested
Uncover Sephora's top trending makeup products for 2025. Curated for beauty enthusiasts seeking the latest and greatest in cosmetics
A curated set of clean beauty products for makeup and skincare enthusiasts.
Clean Me Up Makeup and Skincare Value Set
A creamy concealer that offers medium coverage with a radiant finish.
Mini Radiant Creamy Concealer with Medium Coverage
A silky-soft powder bronzer that gives a natural-looking matte finish.
Benefit Cosmetics Hoola Matte Powder Bronzer
A hydrating tint for cheeks and lips, providing a fresh, dewy look.
Cooling Water Jelly Tint Lip + Cheek Blush Stain
A lightweight, long-lasting blush that delivers a natural flush.
Soft Pinch Liquid Blush
Ulta Beauty Viral Must-Haves — Trending & Trusted Picks
This gel eyeliner is a cult favorite for a reason. It delivers intense, long-lasting color with a smooth glide that makes creating winged liner effortless—even for beginners. Perfect for 2025’s trending bold eye looks, it’s smudge-proof and ideal for...
Blackout Gel Eyeliner Pencil - ULTA Beauty Collection | Ulta Beauty
A top-rated concealer beloved by beauty pros and influencers alike. It offers full coverage that brightens and conceals dark circles without settling into fine lines. This product has become a staple in 2025 makeup routines for its lightweight feel a...
Under Eye Full Coverage Anti-Aging Waterproof Concealer - IT Cosmetics
One of the most viral mascaras of the decade, and for good reason. It volumizes and lengthens lashes dramatically with its hourglass-shaped brush, giving you that falsies effect instantly. Its waterproof formula ensures your look stays intact from mo...
Black Better Than Sex Volumizing & Lengthening Waterproof Mascara - Too Faced | Ulta Beauty
The ultimate product for perfectly sculpted, natural-looking brows. This pomade is creamy but buildable, providing long-lasting definition without flaking or smudging. It remains one of the most talked-about brow products on social media and makeup f...
DIPBROW Waterproof, Smudge Proof Brow Pomade - Anastasia Beverly Hills
This cult classic has stood the test of time with its full coverage and blendable formula. It brightens and corrects flawlessly, helping you achieve a smooth, airbrushed look. Perfect for all skin tones and types, it’s a must-have in many 2025 makeup...
22N Light Neutral Shape Tape Concealer - Tarte | Ulta Beauty
Must-Read Beauty Trends & Makeup Tips for 2025
Stay informed with the latest makeup trends and expert insights. These articles provide valuable information to keep your beauty routine current
This article highlights the most buzzworthy beauty products that have taken TikTok by storm in 2025. It covers a range of items from innovative lip glosses to hydrating face masks, offering readers a curated list of must-try products that are trendi...
38 TikTok-Viral Beauty Products That Will Outlive the Ban
Cosmopolitan's beauty editors have compiled a comprehensive list of the top makeup products for 2025, based on extensive testing and reviews. The article covers various categories, including complexion products, eye makeup, and lip colors.
The Best of the Best: Cosmo Editors Break Down the Top Makeup Products of the Year
Byrdie explores the upcoming summer makeup trends, focusing on vibrant colors and shimmering finishes. The article discusses how to incorporate mermaid-inspired eyeshadows and pastel neons into everyday looks.
Everyone Will Be Wearing Mermaid Eyeshadow and Faded Neons This Summer