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Hot right now: Makeup 2025
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items The best new makeup drops of 2025 — trending, loved by beauty pros, and perfect for everyday glam. These are the fresh picks I’m reaching for this season.
Sections
4
Summer glow
Lip love
Cheeky Pops
Trending Essentials
Summer glow
Hydrating, creamy stick that “instantly blurs any pores and imperfections” and gives a satin, second-skin finish even on dry skin. I love how it feels weightless yet smooths beautifully.
Eaze Drop Blur + Smooth Tint Stick
Lightweight, dewy gel-cream praised for giving a natural, glowy “skin-like” finish with buildable coverage; even Hailey Bieber is a fan. My skin looked fresh and compliment-worthy right away.
BB Burst
Offers velvet coverage and brightness in one layer; “great if you want something more velvety that allows skin to still look like skin”. I found it smooth and no-filter glow for long days.
Complexion Enhancing Foundation and Powder
Named “Best Multi‑use foundation stick” by Byrdie for natural coverage and portability. I appreciate its clean, spot-on coverage for busy study mornings.
The Minimalist
Lip love
Glossy, nourishing oil with jojoba & sunflower oils; leaves lasting tint and refreshes with a minty feel. I love the glow and comfortable lightweight feel—and yes, Selena Gomez loves it too.
Rare Beauty by Selena Gomez Soft Pinch Tinted Lip Oil Stain
High pigment with mild plumping; “definitely filled my lips out more vs making them larger” and gives a juicy nude finish. I enjoy the color payoff, though the tingling is notable.
Duck Plump Lip Plumping Gloss | NYX Professional Makeup
Packed with shea butter and vitamins, providing color + hydration; Beauty editors named it best tinted lip balm. I keep it in my bag for quick touch-ups and soft color.
JuiceBalm Tinted Lip Balm | Ingredients
Cheeky Pops
Delivers smooth, pigmented pop with an ethereal glow; reviewers call it a soft yet impactful everyday blush. love how it layers without getting chunky or too shiny.
Makeup by Mario SurrealSkin Radiant Powder Blush
Budget-friendly dupe for Rare’s blush; “pigmented, blendable, long-lasting,” with Bethenny Frankel calling it “illuminating”. I appreciate its effortless blend and glow-on-a-budget vibe.
Camo Liquid Blush
Trending Essentials
I love the classic Fresh quality—soft, luxurious tint with hydration. Top tinted lip balm: nourishing, smooth, and subtly glossy.
Lip Care Products | Fresh US
Creamy, multi-use concealer highlight from Byrdie’s top picks; blends perfectly for precise coverage. I use it for quick brightening under the eyes.
The Minimalist - concealer stick