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My Go-To Japanese and Korean Makeup Picks for a Soft, Everyday Look
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items Following up on my skincare favorites, here’s a list of my most-loved makeup products from Japan and Korea. I prefer a light, natural look—nothing too bold or heavy—so everything here is perfect for everyday wear. Think dewy bases, soft tints, and su...
Sections
8
Foundation & Cushion
Concealer
Eyeshadow
Mascara
Eyeliner
Lips
Foundation & Cushion
A good base sets the tone for your entire look, and for me, it’s all about achieving a natural, healthy glow without feeling heavy. These cushions and foundations give that lightweight, skin-like finish I love, perfect for daily wear and gentle on th...
My absolute favorite. This cushion gives such a beautiful, radiant finish that looks like real skin—never cakey, just fresh and glowy. It blends effortlessly and has great lasting power, even in humid weather. It’s my go-to for everyday makeup and sp...
JUNGSAEMMOOL Essential Skin Nuder Cushion | OLIVE YOUNG Global
This is my solid second choice. The glow version is great for a dewy finish, while the matte version keeps things shine-free without looking flat. It’s super lightweight, easy to carry around, and has a nice cooling feel when applied. I reach for thi...
LANEIGE Neo Cushion Matte 15g
This cushion surprised me in the best way. It has amazing coverage while still feeling light on the skin, and it wears beautifully throughout the day without breaking apart. I like to use this when I need a bit more coverage but still want that clean...
TIRTIR MASK FIT RED CUSHION | OLIVE YOUNG Global
While most of my picks are Korean or Japanese, this one from YSL is a classic for a reason. When I need long-lasting coverage that still looks smooth and natural, this is what I reach for. It holds up well all day without needing much touch-up, and t...
Beli Yves Saint Laurent All Hours Foundation Luminous Matte
Concealer
I don’t wear heavy concealer every day, but when I do, I want something that covers well without creasing or feeling thick. These are my go-to picks for brightening under the eyes or covering small spots—lightweight, buildable, and natural-looking.
I love this for its versatility. The three shades let you customize the coverage depending on what you need—dark circles, redness, or blemishes. It’s creamy but not greasy, and blends easily with fingers or a brush.
THE SAEM Cover Perfection Triple Pot Concealer
This one’s a classic. It has great coverage for the price, and a little goes a long way. I mainly use it for spot concealing or lightening up the under-eye area. Just be careful not to apply too much—it sets fast and stays put all day.
THE SAEM Cover Perfection Tip Concealer 9.5g
If you like The Saem but want something slightly more hydrating and smooth, Clio’s Kill Cover is a great upgrade. It blends like a dream and doesn’t settle into fine lines. Great for a more polished look without being heavy.
CLIO Kill Cover Founwear Concealer 6g | OLIVE YOUNG Global
Eyeshadow
My favorite for soft, romantic looks. The shades are well-curated and super wearable—lots of soft pinks, browns, and subtle shimmers. The texture is smooth and blendable, and it’s hard to mess up even if you’re not an expert. Great for daily makeup o...
DASIQUE Eyeshadow Palette
Affordable, beginner-friendly, and full of color options. I especially like the neutral or pink-toned palettes. They come with both matte and shimmer shades, so you can keep it simple or add a little sparkle when you want to. Also super travel-friend...
ETUDE Play Color Eyes
Rom&nd makes compact quads that are beautifully coordinated. The mattes are smooth, and the shimmers are sparkly in a delicate, non-glittery way. If you like minimal makeup with a soft finish, this is a great one to add.
rom&nd Better Than Eyes
A long-time Japanese drugstore favorite. It’s compact and comes with five shades—usually a mix of soft neutrals and a small glitter topper. Great if you like a slightly sweet, girly style and want something that fits easily in a small makeup pouch.
Canmake Eyeshadow Perfect Stylist Eyes
Mascara
A cult favorite, and for good reason. It holds curls so well, even on stubborn straight lashes. It’s waterproof and smudge-proof, yet surprisingly gentle when removed with an oil cleanser. I always come back to this one.
Kiss Me Heroine Make Mascara P 6g
This mascara gives beautifully defined lashes with zero clumps. It’s super lightweight but still lengthens and holds curl really well. The best part? It doesn’t smudge at all, even on long days or in humid weather. I use this when I want that clean, ...
CLIO Kill Lash Mascara 1+1 Set | OLIVE YOUNG Global
Eyeliner
I like eyeliners that are smooth, precise, and long-lasting—nothing too bold or dramatic. These picks help define the eyes softly, whether I’m tightlining for a barely-there look or adding a little flick. No panda eyes here!
True to its name—super sharp and super simple. It glides on easily and stays put all day. I love using this for tightlining or a soft wing. The brown shade is great if you want something gentler than black.
CLIO Sharp So Simple Waterproof Pencil Liner (Reformulated)
If you prefer liquid liner, this one’s incredibly precise and budge-proof. The brush tip is fine and flexible, so you can get a super clean line or build it up if needed. It’s long-lasting but not a pain to remove.
Kiss me Heroine Make Smooth Liquid Eyeliner Super Keep
Great for a softer, smoky line or natural tightlining. It glides on like butter and sets in place without smudging. I usually go for the brown or brown-black shade for a softer look.
Kiss Me (Isehan) Gel Eyeliner
Lips
For lips, I usually go for something easy, hydrating, and flattering—nothing too matte or bold. I love soft tints and balms that give just a hint of shine and healthy color. These are the ones I keep reaching for, whether I’m going out or just freshe...
This one’s a forever favorite. It gives a juicy, glass-like finish that’s comfortable and never sticky. The colors are beautiful—natural but vibrant—and they fade nicely over time. I love shades like Figfig or Bare Grape for daily wear.
rom&nd The Juicy Lasting Tint 3.5g
A little luxury I keep in my bag. It’s lightweight, balmy, and gives a natural flush that adapts slightly to your lips. Super moisturizing, great for no-makeup days or layering over a tint. If you want something that feels and looks effortless, this ...
Beli DIOR Addict Lip Tint
If you want something between Rom&nd and Dior in terms of finish, this is it. It feels light and adds a healthy glow without feeling sticky. The colors lean soft and wearable—perfect for everyday.
Peripera Ink Mood Glowy Tint
This feels like a lipstick and balm in one. It glides on so smoothly and gives a soft, luminous shine with buildable color. The formula is super comfortable and never drying, and the packaging is just chef’s kiss. I reach for this when I want somethi...
Rouge Volupté Shine Lipstick Balm - Yves Saint Laurent
Contour
I’m not into harsh contouring—but I do like a soft definition that gives shape without looking obvious. These products help sculpt gently, especially around the nose, cheekbones, and jawline. Easy to blend, natural-looking, and perfect for everyday.
Probably the most well-known K-beauty contour—and for good reason. It has three shades in one compact so you can mix and match for a subtle gradient. The powder is super blendable and works well for soft sculpting, especially on lighter skin tones.
too cool for school Artclass By. Rodin Hair Shading 4.8g
A more budget-friendly option that still delivers great definition. The tones lean cool and natural, making it perfect for nose shading or gentle cheek contouring.
ETUDE Contour Powder 10g
Highlighter
This is a cult favorite for a reason. It has three blendable shades in one compact, which makes it easy to adjust the glow to your liking. The shimmer is fine and natural—not chunky or glittery—so it gives a soft, elegant sheen. Perfect for everyday ...
too cool for school Artclass By. Rodin Highlighter