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Affordable tools for social media managers 🫶

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I’m a 23 year old freelance social media manager. These are all of the free & affordable tools that I’m using to grow and scale my business 🥰
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Planning & organisation

The must have affordable tools for planning projects and organising tasks.
 
Imogen Pickton profile picture
A project management fave!! Very easy to set up and incredibly user friendly.
Trello
 
Imogen Pickton profile picture
Couldn’t live without Notion!! I use this for all client portals and can upload every piece of content for just £11.99 per month.
Notion
 
Imogen Pickton profile picture
From content planning to finance tracking there’s not much you can’t go on Google Docs. It’s so easy to create and share documents that you can access on multiple devices.
Google Docs
 
Imogen Pickton profile picture
Fantastic for client meetings and hosting webinars. With the pro version you can even generate your own meeting room link which is perfect for discovery calls.
Zoom

Content creation

Tools that help you to create high quality content for both yourself and your clients.
 
Imogen Pickton profile picture
THE platform for social media managers. From strategies to graphics and reels the majority of my content is created on here. I couldn’t recommend it more 👏
Canva: Visual Suite for Everyone
 
Imogen Pickton profile picture
Want to write incredible captions? Then this is a must have!! It’s definitely more of an investment price wise but I’m my opinion it’s 100% worth it!
MagicPost
 
Imogen Pickton profile picture
A massively underrated app! This is fantastic for video editing and adding audios to reels. You can even save the videos in 4K to get the best possible quality!
InShot - Video Editor & Maker

Scheduling and analytics

My must have scheduling tools. These help you to automate posting, freeing up valuable time.
 
Imogen Pickton profile picture
The best scheduler!! So affordable for the range of features it offers. I have always used this to schedule client content and don’t see that changing anytime soon.
Metricool
 
Imogen Pickton profile picture
Business Suite can definitely be a little bit temperamental but on a laptop I find it really responsive and easy to use. Fantastic for managing your Meta accounts!
Facebook Business

Client communication

Platforms that streamline client communications so you can provide great customer service without any stress.
 
Imogen Pickton profile picture
Super easy to use!! WhatsApp groups are a great way to stay in touch with clients and even team members.
WhatsApp.com
 
Imogen Pickton profile picture
The best email app I’ve used for business!! You can add your email signature, create folders and even set out of office messages without having to pay a monthly subscription fee.
Outlook
 
Imogen Pickton profile picture
This app is perfect for separating client communications. You can have 1-1 chats or groups making it a great fit for any project.
Telegram