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The Black-Owned Edit: Brands Defining the Season

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This holiday season, skip the generic and shop with purpose. From haircare heroes and clean skincare lines to fashion powerhouses, home goods, and coffee brands, here are 50 incredible Black-owned brands worth your support.
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Haircare

 
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Tracee Ellis Ross’ line celebrating curls and coils with hydration and self-love.
Pattern Beauty
 
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Salon-quality products with bold, nostalgic flair and major hold.
The Doux
 
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Clean, inclusive haircare designed to treat every texture with love.
Briogeo
 
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Beyoncé’s luxe, science-meets-soul haircare line designed to strengthen, protect, and honor textured hair from root to tip
Cecred
 
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Simple, natural ingredients from influencer Whitney White for healthy, defined curls.
Melanin Haircare

Makeup

 
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Bright, pigmented, and made for melanin — cult-favorite palettes.
Juvia's Place
 
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Clean, acne-safe foundation and complexion products.
Range Beauty
 
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Vegan, bold, and made for real women with real schedules.
The Lip Bar
 
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Everyday neutrals designed with deeper skin tones in mind.
Mented Cosmetics
 
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Pro-level artistry meets rich pigments and skin-perfecting glow
Danessa Myricks Beauty
 
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Timeless beauty line designed by supermodel Iman for global skin tones.
Amazon.com: IMAN Cosmetics

Fashion & Accessories

 
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Handcrafted luxury footwear and accessories celebrating global artistry
Brother Vellies
 
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The “it” bag that’s for everyone; genderless, accessible, iconic
TELFAR
 
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Caribbean-inspired fashion that’s feminine, bold, and effortlessly chic
Fe Noel
 
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Statement bags that mix New York cool with purpose and pride
Brandon Blackwood
 
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Amsterdam-based streetwear rooted in African heritage and culture
Daily Paper
 
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Known for her 3D runway debut, serving elegance and innovation
Hanifa