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Bleach your hair safely

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As a hairstylist these are all the products I'd use to bleach my own hair at home without it falling out because let's face it, some people just wanna do it on their own so at least do it safely
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Bleach

 
Sara profile picture
You can easily buy this from Sally's and I think it's one of the best bleaches out there that non professionals can get their hands on since it has a bond building system
bondbar Bonding Technology Lightener | Sally Beauty
 
Sara profile picture
I love this cream bleach, it's super gentle and easy to work with
Bright White Creme Lightener 10.6 Oz - Hair Color - Sally Beauty

Developer

 
Sara profile picture
Please if you're bleaching your hair by yourself skip the 40 volume... even 30 is a bit of a stretch so use 20 (or less!) to go low and slow
Salon Care 20 Volume Creme Developer - Sally Beauty
 
Sara profile picture
Ion has its own developer and it's great for sensitive scalps
ion Color Brilliance Sensitive Scalp 20 Volume Creme Developer
 
Sara profile picture
bondbar also has its own developer
bondbar 20V Crème Developer - Sally Beauty

Bond Booster

 
Sara profile picture
Since olaplex number 1 isn't available for people without a cosmetology license this is a great dupe, it goes directly into your bleach or color but please read the correct doses
Ion Absolute Perfection Booster Step 1 by Color Brilliance
 
Sara profile picture
Another olaplex number 1 dupe
Bonding Booster by bondbar - Sally Beauty

After Bleach

 
Sara profile picture
This is a non negotiable for me if you wanna maintain your hair's health when bleaching it. Use it after shampooing thoroughly, leave it in for 4 minutes and then you can choose to either tone or apply conditioner
Full-Size Leave-In Molecular Repair Hair Mask 50mL | K18Hair
 
Sara profile picture
This is a great product to add after bleaching if you're not doing k18 (even tho it's not the same)
Bonding Recovery by bondbar - Sally Beauty
 
Sara profile picture
This is also great if you can't get your hands on k18
Absolute Perfection Color Sealer Step 2 Packette - Sally Beauty
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Demi permanent Toner

Of course choose the color that you find better for your hair. Don't use 20 volume, these either have their own developers or you can use 10 volume or less (so 7 volume or 5 volume)
 
Sara profile picture
This is probably the gentlest demi permanent toner you can find, I don't know how accessible it is to non hairstylists but if you can find it it's definitely worth it
Redken Shades EQ Gloss: Demi-Permanent Conditioning Color
 
Sara profile picture
If you're toning hair that was just bleached use demi permanent, not permanent so please avoid wella t18 (or that line in general since it's permanent). I know everyone loves it but there's so many other good options out there
Wella colorcharm Demi Permanent Cream Hair Color - Sally Beauty
 
Sara profile picture
Another super gentle demi permanent toner you can use, the shades are gorgeous!
bondbar Smoky Blonde Bonding Toner | Sally Beauty
 
Sara profile picture
Great demi permanent toner for bleached hair but also if you wanna darken your hair (their black is great)
ion Intensive Shine Demi-Permanent Hair Colors - Sally Beauty
 
Sara profile picture
This is a great option for a diy job since it's useful even for bases that aren't super even
Champagne Super Toner Kit - Bleach London

Semi permanent Toner

These are even gentler but I often don't love using semi permanent so I'm leaving them here if you feel like your hair can't handle even demi permanent toner
 
Sara profile picture
This is a great toning mask, it is not only non damaging but also has bond repair technology
Supernova Blonde Toning Mask | Restore Blonde & Gray Hair
 
Sara profile picture
I love manic panic and even tho I'm not fond of semi permanent toners I would give it a shot
Virgin Snow™ (Toner) - Classic High Voltage - Manic Panic