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Seoul, South Korea Travel Guide 🇰🇷 | Where to Stay, Eat & Explore
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items Your go-to guide for exploring Seoul, South Korea — from the best places to stay and eat to must-visit shops, experiences, and beauty spots. This list includes everything that made our trip unforgettable, organized by category for easy planning. Whet...
Sections
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My Seoul TikTok Videos
Things to do
Food
Shopping
Beauty Treatments
Accommodations
My Seoul TikTok Videos
Follow me on my $48 flight from Vegas to South Korea!✨ I booked this flight using credit card miles. Let me know if you want a detailed video on how I did it!🤍 #seoultravel #southkorea #cheapflight #koreanairlines
Vegas to Seoul for $48 | Flight Vlog
The best first day in Seoul❣️ #seoul #southkorea #korea #seoultravel #travelvlog #teamwork
Seoul Vlog | Day 1
📍Kansong Art Museum - Dongdaemun Design Plaza. This exhibit was so beautiful! I believe tickets were around 20,000 won per adult and it runs until April 2025. A definite must-see!🫶🏼 #seoul #seoultravel #southkorea #dongdaemundesignplaza #thingstod...
Kansong Art Museum | Tiktok
Still dreaming about that waffle🥹🤎 #seoul #seoultravel #southkorea #gyeongbokgungpalace #dubaichocolate
Seoul Vlog, Day 2 | TikTok
Airbnbs in Seoul✨ >> #seoul #seoulairbnb #travel #southkorea #dongdaemun #gwangjangmarket
Seoul Airbnb Tour | TikTok
✈️ Must-Do in Seoul: Delicious jajangmyeon, aesthetic shopping, and hidden gems in Hongdae! 🖤🍜 From toddler-approved noodles to the perfect jewelry finds, this is your guide to making the most of your trip. Save this post for your next Korea advent...
Seoul Vlog, Day 3 Part 1 | TikTok
Namsan Tower at night✨ >> #seoul #seoultravel #nseoultower #visitkorea #wanderlust #southkorea #myeongdong #myeongdongkyoja
Myeongdong Kyoja + Namsan Tower | TikTok
Just a girl romanticizing her life in Korea💅🏼✨ #koreatravel #southkorea #seoul #jeju #koreavlog #hongdae #travelvlog #jejuisland #seoultravel
Hongdae Vlog | TikTok
A day in Seoul filled with shopping, delicious food, aquarium exploring, and ending with the best city views on a river cruise 🌆✨ #SeoulVibes #CoexMall #ELandCruise #KoreaTravel #seoul #southkorea #mcdonalds
Coex Mall + E-Land Cruise Vlog | TikTok
Another full day in Seoul 🇰🇷⬛ Shopped at the 12-floor Daiso in Myeongdong ⬛ Bought HBAF almonds for friends ⬛ Breakfast at Isaac Toast ⬛ Shopped at Hemeko in Hongdae ⬛ Vic's Lab color analysis with mom ⬛ Dinner with friends ⬛ Tried ice cream from a...
Daiso + Color Analysis + Pork BBQ | TikTok
Discovering your best colors can completely change your look 🎨✨ Don’t miss this when visiting Seoul! #VicsLab #SeoulVlog #KoreaTravel #ColorAnalysis #southkorea @vicslabkorea
Vic's Lab Hongdae, Color Analysis | TikTok
Never want to forget the sounds of this city🥹 This might have been my favorite day in Seoul 🌿 Exploring Seoul Forest, a cozy lunch date, and ending the night at the Banpo Bridge night market. The most perfect way to wrap up the trip! #SeoulVlog #Se...
Seoul Forest + Lunch Date + Banpo | TikTok
The perfect Gangnam lunch date!✨📍Hanmiok 한미옥 Seoul #gangnam #seoul #southkorea #koreanbbq
Hanmiok Gangnam | TikTok
This might have been my favorite experience in Seoul🤭 Cruising down the Hangang River with the best city view was the most magical way to spend our last night in Korea🫶🏼✨ #seoul #hangangriver #banpobridge #koreatravel #thingstodoinseoul
Banpo Hangang River Tubester Boat Ride | TikTok
The best way to see the world 🤍✨ #FamilyTravel #KoreaVlog #ToddlerAdventures
The best way to see the world | TikTok
See ya next time, Seoul🥹🇰🇷 Already counting down the days till we’re back. #SeoulVlog #KoreaTravel #Seoul #southkorea
Final Day: Gangnam, Emart, Airport | TikTok
Step away from the busy streets of Seoul and into a relaxing underwater world 🐠✨ Coex Aquarium is the perfect break from the city rush! #SeoulVlog #CoexAquarium #KoreaTravel #ThingsToDoInSeoul
Coex Aquarium | TikTok
If you’re visiting Seoul, don’t miss this 12-story Daiso in Myeongdong! 🏬🛍️ Pro tip: Don’t make the mistake I did—take the elevator straight to the 12th floor and work your way down to the registers. Save your legs and shop smarter!😅 #SeoulTravel ...
Myeongdong Daiso | TikTok
10 must-do experiences in Seoul, especially for first-timers!🇰🇷✨ Add these to your itinerary! #seoul #thingstodoinseoul #southkorea
10 must-do experiences in Seoul | TikTok
Things to do
Experiences and attractions that capture the heart of Seoul. This includes cultural landmarks, hidden gems, and unique activities that blend tradition, modern life, and creativity.
The Dongdaemun Design Plaza is one of Seoul’s most iconic landmarks, designed by world-renowned architect Zaha Hadid with a futuristic, flowing style that avoids traditional 90-degree angles. Since the subway stops right at the entrance it is incredi...
Dongdaemun Design Plaza (DDP)
Nestled right in the middle of the city, Gyeongbokgung feels like stepping back in time. You can rent a traditional hanbok, which not only makes for the perfect photo op but also gives you free entrance to the palace. Hours vary daily, and staff begi...
Gyeongbokgung Palace
One of Seoul’s most recognizable landmarks, Namsan Tower lights up each evening, with colors that actually reflect the air quality that day. Take the cable car up for an easy ride or, if you’re up for it, hike the scenic trail to the top. The tower h...
N Seoul Tower
Korean fashion is all about finding the colors that suit you best, and Seoul makes that easy. You’ll find pop-ups with free machine-based color analysis, or you can book a professional for a personalized session. Doing this early in your trip is a ga...
Free or Custom Color Analysis
This buzzing area is the epicenter of youth culture and fashion in Seoul. From trendy jewelry and clothing boutiques to quirky cafés and street performers, Hongdae is the perfect place to shop, people-watch, and experience the city’s creative energy.
Hongdae Shopping Street · Mapo-gu, Seoul, South Korea
For a peaceful break from the city’s fast pace, Seoul Forest is a must. It’s a beautiful green space with walking paths, deer you can feed, art installations, and plenty of activities for families and couples alike. Plus, it’s located near great food...
Seoul Forest Park
Seeing the cityscape from the Han River is a completely different experience, and the Eland Cruise is the perfect way to do it. Grab some fried chicken and ramyeon before you board, then enjoy it on the outdoor seating area with the best views of the...
E-Land Cruise
One of the most magical experiences in Seoul, the Han River at night is breathtaking. Banpo Bridge lights up with its famous rainbow fountain show, while Tubester boats let you float peacefully on the water. It’s the perfect mix of adventure and sere...
Tubester Boat Ride at Some Sevit Island, Banpo Hangang River
One of Seoul’s oldest and most iconic markets — packed with sizzling street food stalls, handmade dumplings, and savory Korean pancakes. The energy, aromas, and flavors here give you a true taste of local life.
Gwangjang Market
One of the best places in Seoul to unwind by the river. Locals come here for picnics, bike rides, and sunset views — grab some fried chicken and ramen, and enjoy the skyline vibes by the Han River.
Yeouido Hangang Park
A beautiful neighborhood filled with traditional Korean houses set against the backdrop of modern Seoul. Walk the narrow lanes, take in the architecture, and soak up the peaceful contrast between old and new.
Bukchon Hanok Village (북촌한옥마을) - 서울특별시
A historic landmark in the heart of Seoul surrounded by stunning mountain views and cultural monuments. Don’t miss The Story of King Sejong Exhibition Hall — it’s free, interactive, and a great way to learn about Korea’s history and inventions.
Gwanghwamun Square
A dreamy escape just outside Seoul, known for its tree-lined paths, scenic bridges, and romantic atmosphere. Every season transforms the island — from golden fall leaves to snowy winter views — making it one of Korea’s most picturesque destinations.
Nami Island
A peaceful and beautiful landmark of The Church of Jesus Christ of Latter-day Saints. Surrounded by serene gardens, it’s a quiet place to reflect and feel the calm amidst the heart of Seoul.
Seoul Korea Temple - The Church of Jesus Christ of Latter-day Saints
A peaceful green walkway built along an old railway line in Seoul. Lined with cafés, shops, and street art, it’s the perfect place for a slow stroll, people-watching, or a cozy coffee break.
Gyeongui Line Forest Park
An iconic open library inside the COEX Mall, surrounded by towering bookshelves and soft natural light. It’s one of Seoul’s most photogenic spots — perfect for reading, relaxing, or just taking in the incredible design.
Starfield Library
One of Korea’s largest and most beautifully designed aquariums, featuring over 40,000 sea creatures. From walk-through tunnels to themed exhibits, it’s a fun and peaceful escape right in the heart of Seoul.
SEA LIFE COEX, Seoul Aquarium
One of Seoul’s most popular attractions — a mix of indoor and outdoor theme parks with rides, parades, and shows for all ages. Perfect for a fun day out, whether you’re chasing thrills or soaking up the cheerful atmosphere.
Lotte World
A peaceful spot with some of the best nighttime skyline views in Seoul. Walk along the old city walls as the lights glow below — it’s quiet, romantic, and absolutely stunning after sunset.
Naksan Park
A serene, sensory experience that blends nature and design. This peaceful space lets you explore lush terrariums, calming scents, and soft lighting — the perfect place to slow down and reconnect with nature in the middle of the city.
Space Terrarium
Famous for its Rainbow Fountain Show, this iconic bridge lights up the Han River with colorful water displays every evening. It’s the perfect spot for a relaxing nighttime stroll and beautiful city views.
Banpo Bridge Rainbow Fountain (반포대교 달빛무지개분수)
Food
The ultimate Seoul food list — from must-try street eats and iconic local restaurants to aesthetic cafés and dessert spots. Perfect for anyone wanting to taste their way through the city.
A Seoul classic you can’t skip. Myeongdong Kyoja is famous for its handmade knife-cut noodles (kalguksu) and juicy dumplings (mandu). The flavors are simple but unforgettable—comforting broth, chewy noodles, and perfectly seasoned fillings. It’s quic...
Myeongdong Kyoja Main Restaurant
Hanmiok offers a truly one-of-a-kind dining experience. The space blends modern design with traditional Korean warmth, creating the perfect setting for an unforgettable meal. I booked a private room for my husband and me online—it was seamless, and t...
Hanmiok
Hands down one of my favorite restaurants ever! There are a few locations in the United States. If you have one near you, you NEED to go and try the Jajangmyeon noodles. They are incredibly delicious and something I crave often!
Paik's Noodle | Korean-Chinese Food
This was the first meal I had in Seoul after a LONG travel day and it hit the spot! They have fried chicken, pizza, pasta, fries, and more.
MOM'S TOUCH - HOME PLUS DONGDAEMUN, Seoul - Restaurant ...
If you're visiting Seoul, you MUST go to Myeongdong. It is a city filled with incredible shopping and food. It is more touristy, but definitely worth a trip for the Myeongdong street food market!
Myeongdong Night Market
You cannot go to Seoul without trying Bingsoo, Korean shave ice. It is made with a milk base instead of water, like traditional shave ice in the US. Every single flavor is absolutely delicious and I crave it ALL the time!!!
Sulbing
If you're craving a bit of home when in Seoul, this is the perfect place to grab a quick bite or drink. I got fresh pressed orange juice and it was the perfect pick-me-up during my Hongdae shopping spree!
Bagel Land Hongdae
This hidden gem has delicious chocolate truffles with so many unique flavors. I LOVED their drinking chocolate. It was rich, extremely flavorful, and not too sweet.
한촉 연남 Hanchoc
Grain is an incredible breakfast spot if you are in the mood for a healthier more ingredient-focused meal. You build your meal with however many sides you want and they bring them all out in their own cute, separate containers on a tray. Everything i...
Grain Seoul
Still dreaming about this meal! We went to the location inside of the Coex Mall in Gangnam and got Mul naengmyeon (cold buckwheat noodles), beef noodle soup, kimchi mandoo, and all the banchan sides. Everything tasted delicious and fresh. The workers...
경성면옥 Gyeongseong Myeonok | Coex Mall
When in another country you've gotta try their McDonalds! The menu in Seoul is super delicious!
McDonald's COEX
Isaac Toast is a convenient, delicious restaurant that serves up delicious breakfast sandwiches and juice!
Isaac Toast Myeongdong - Seoul Restaurants
I wish I would've tried this salt bread shop earlier on in my trip so I could've gone more! It is absolutely delicious and has such a beautiful vibe. Picture the best roll you've ever had mixed with a crispy, delicious croissant and that's what this ...
Jayeondo Sogeumppang (Salt Bread) in Seongsu
A must-visit bakery in Seoul! Get there early — the line forms fast for a reason. The bagels are incredible, and the tomato rose soup is an absolute must-try. Cozy, charming, and totally worth the hype.
London Bagel Museum
A hidden gem for pastry lovers! Known for its soft ube and mugwort breads that everyone raves about. The flavors are unique, earthy, and perfectly sweet — definitely a spot to add to your Seoul food list.
Abebe Bakery Seoul
A cozy, nature-inspired café with beautiful waterfall views and a warm, calming atmosphere. The coffee and desserts are just as good as the scenery — the perfect escape from the city’s buzz.
Cafe Pokpo
A must-visit for mochi lovers! Soft, chewy, and filled with delicious flavors — each one looks like a tiny work of art. The perfect sweet treat while exploring the vibrant Hongdae streets.
YUKI MOCHI
A must-try Korean fried chicken spot known for its crispy texture and bold flavors. The honey butter and spicy varieties are fan favorites — perfect with a side of pickled radish and an ice-cold drink!
BHC CHICKEN (Myeongdong Branch)
Shopping
The best places to shop in Seoul for fashion, skincare, and lifestyle finds. Whether it’s local designers, K-beauty brands, or vintage treasures, these spots are perfect for every kind of shopper.
COEX Mall is massive—one of the largest underground malls in Asia—and truly has it all. Shop at international and Korean brands, explore endless restaurants, and don’t miss the famous Starfield Library with its towering bookshelves. There’s also a fu...
Starfield Coex Mall
A modern shopping destination in the heart of Seoul with everything from luxury brands to local boutiques. Perfect for fashion lovers who want a mix of high-end style, great food options, and a comfortable indoor experience.
Hyundai City Outlet Dongdaemun Branch
A minimalist skincare haven in Seoul known for its gentle, clean formulas. The store itself feels calm and soothing — the perfect spot to stock up on K-beauty essentials and discover your new skincare favorites.
Pyunkangyul Flagship Store
One of the most beautiful shopping malls in the world — sleek, modern, and filled with natural light and greenery. From luxury brands to trendy cafés, it’s the perfect spot to shop, wander, and take in Seoul’s stunning design aesthetic.
Hyundai Department The Hyundai Seoul
The cutest boutique for cozy, high-quality loungewear and pajamas. Everything is soft, minimal, and perfectly designed — the kind of pieces that make staying in feel luxurious.
Juuneedu Pajamas Showroom
MIXXO is a Korean women's fashion brand with a store in Hongdae, Seoul, located at 176, Yanghwa-ro. It is known for offering trendy, feminine, and affordable clothing suitable for both everyday wear and professional office attire, targeting women in ...
미쏘 MIXXO | For Every Woman
A beautifully designed perfume boutique known for its clean, timeless scents and minimalist aesthetic. Each fragrance feels personal and handcrafted — the perfect Seoul souvenir or gift to bring a little calm luxury home.
GRANHAND. Mapo
The sweetest shop owner who personally helps you find the perfect makeup brushes for your face shape and skin type. Every brush is high-quality and thoughtfully crafted — such a hidden gem for beauty lovers in Korea.
Anccibrush(서현역브러쉬)
A sleek, modern beauty shop known for its high-quality formulas and stunning packaging. Perfect for discovering new Korean makeup and skincare favorites that feel luxurious but effortless.
Hemeko cosmetics
The perfect one-stop shop for Korean snacks, souvenirs, and everyday finds before heading home. Stock up on ramen, candies, skincare, and gifts — it’s a must-visit for last-minute shopping in Seoul.
Lotte Mart Zettaplex (Seoul Station Branch)
One of the largest Daiso locations in Korea — with 12 floors of endless finds! From cute stationery and home goods to beauty, snacks, and travel essentials, it’s the ultimate spot for affordable shopping and unique souvenirs.
Daiso (Myeongdong Station Branch)
A massive shopping complex with everything from luxury brands to local favorites, plus great dining and entertainment options. It’s connected to Lotte World Tower, one of the tallest buildings in the world, offering breathtaking views of Seoul from t...
Lotte World Tower & Mall
A beautifully curated lifestyle shop featuring unique home decor, fashion, and accessories. The space itself feels like an art gallery — minimalist, cozy, and full of design inspiration.
Blue Elephant Seoul Forest Showroom
Beauty Treatments
Seoul’s most popular and innovative beauty spots — from skincare clinics to relaxing spas. These are the treatments and experiences worth booking for that signature Korean glow.
A must-visit for K-beauty lovers! They offer free personal color analysis and tons of product samples to try. It’s fun, informative, and the perfect way to discover what shades and products suit you best.
Beauty Play Hongdae
A stylish and professional color analysis studio in Seoul where you can discover the shades that complement your skin tone best. The experience is super detailed and personalized — perfect for anyone who loves beauty and wants to elevate their style.
Vic's Lab Color Analysis
Accommodations
Beautiful, well-located stays in Seoul that balance comfort, design, and convenience. From boutique hotels to minimalist Airbnbs, these are the places at the top of my list for a cozy and memorable trip.
A stylish, modern hotel in one of Seoul’s best locations. Surrounded by great restaurants, shops, and nightlife — it’s the perfect home base for exploring the city in comfort and style.
L7 GANGNAM
A dreamy, cozy stay tucked in a quiet Yeonnam-dong neighborhood — the perfect mix of local charm and modern comfort. Just steps from Hongik University Station, it’s close to Hongdae’s lively streets and Yeonnam-dong’s sensory cafés. Beautifully desig...
Home in Mapo-gu · ★4.93 · 3 bedrooms · 3 beds · 1 bath
Euljiro Loft Stay 🌆 A modern, multi-story Airbnb in the heart of Seoul — just steps from Euljiro 4-ga Station and the airport bus stop. Surrounded by must-visit spots like Gwangjang Market, DDP, and Gwanghwamun, it’s the perfect base for exploring t...
Rental unit in Seoul · ★4.98 · 2 bedrooms · 2 beds · 1 bath
Samseong-dong Apartment, Gangnam 🏙️ A clean, modern stay in one of Seoul’s most stylish neighborhoods. This new apartment features two cozy bedrooms, a bright living space, and a fully equipped kitchen — perfect for a comfortable, easy stay. Just a ...
Rental unit in Seoul · ★5.0 · 2 bedrooms · 2 beds · 1 bath