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Top 10 things to do in Seoul
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items Seoul is a city where old traditions and futuristic design blend seamlessly, making it one of the most exciting destinations in the world. From royal palaces and peaceful parks to buzzing shopping streets and unforgettable food, every corner of the c...
The Dongdaemun Design Plaza is one of Seoul’s most iconic landmarks, designed by world-renowned architect Zaha Hadid with a futuristic, flowing style that avoids traditional 90-degree angles. Since the subway stops right at the entrance it is incredi...
Dongdaemun Design Plaza (DDP)
Nestled right in the middle of the city, Gyeongbokgung feels like stepping back in time. You can rent a traditional hanbok, which not only makes for the perfect photo op but also gives you free entrance to the palace. Hours vary daily, and staff begi...
Gyeongbokgung Palace
Seoul is a food lover’s paradise, offering everything from Michelin-worthy restaurants to late-night street food stalls. Some must-tries are Hanmiok, the famous Myeongdong street food vendors, and Myeongdong Kyoja. But the best advice? Follow the loc...
Hanmiok
One of Seoul’s most recognizable landmarks, Namsan Tower lights up each evening, with colors that actually reflect the air quality that day. Take the cable car up for an easy ride or, if you’re up for it, hike the scenic trail to the top. The tower h...
N Seoul Tower
Korean fashion is all about finding the colors that suit you best, and Seoul makes that easy. You’ll find pop-ups with free machine-based color analysis, or you can book a professional for a personalized session. Doing this early in your trip is a ga...
Free or Custom Color Analysis
This buzzing area is the epicenter of youth culture and fashion in Seoul. From trendy jewelry and clothing boutiques to quirky cafés and street performers, Hongdae is the perfect place to shop, people-watch, and experience the city’s creative energy.
Hongdae Shopping Street · Mapo-gu, Seoul, South Korea
COEX Mall is massive—one of the largest underground malls in Asia—and truly has it all. Shop at international and Korean brands, explore endless restaurants, and don’t miss the famous Starfield Library with its towering bookshelves. There’s also a fu...
Starfield Coex Mall
For a peaceful break from the city’s fast pace, Seoul Forest is a must. It’s a beautiful green space with walking paths, deer you can feed, art installations, and plenty of activities for families and couples alike. Plus, it’s located near great food...
Seoul Forest Park
Seeing the cityscape from the Han River is a completely different experience, and the Eland Cruise is the perfect way to do it. Grab some fried chicken and ramyeon before you board, then enjoy it on the outdoor seating area with the best views of the...
E-Land Cruise
One of the most magical experiences in Seoul, the Han River at night is breathtaking. Banpo Bridge lights up with its famous rainbow fountain show, while Tubester boats let you float peacefully on the water. It’s the perfect mix of adventure and sere...
Tubester Boat Ride at Some Sevit Island, Banpo Hangang River