Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
discover Discover

Target Beauty Essentials
Purple Star emoji 45 items
By
The It Girl Identity profile picture
The It Girl Identity
My favorite affordable skincare, makeup, & hair products from Target.
Sections
3
 
Hair
 
Skincare
 
Makeup

Hair

 
The It Girl Identity profile picture
MY FAVORITE conditioner for my color-treated hair! It keeps my blonde color looking like I just got it dyed after every wash!
Nexxus Color Assure Conditioner for Color Treated Hair with ProteinFusion - 13.5 fl oz
placeholder
 
The It Girl Identity profile picture
Girl get this shampoo, I have been using this shampoo for a year now and it keeps my hair looking clean and healthy!
Nexxus Color Assure Sulfate-Free Shampoo For Color-Treated Hair with ProteinFusion - 13.5 fl oz
placeholder
 
The It Girl Identity profile picture
I have been buying this shampoo & conditioner set for a year now, and am OBSESSED! super affordable and keeps my hair looking shiny & healthy as well as keeping my color!
Nexxus Color Assure Shampoo + Conditioner Twin Pack - 27 fl oz/2pc
placeholder
 
The It Girl Identity profile picture
grew my hair a lot faster than normal
Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil - 2 fl oz
placeholder
 
The It Girl Identity profile picture
love this one
Mielle Organics Rosemary Mint Strengthening Shampoo - 12 fl oz
placeholder
 
The It Girl Identity profile picture
omg savedddd my hair when I dyed it
Not Your Mother's Blonde Moment Toning Hair Masque - Purple - 8 fl oz
placeholder
 
The It Girl Identity profile picture
also a good hair fave
Mielle Organics Rosemary Mint Strengthening Hair Masque - 12oz
placeholder
 
The It Girl Identity profile picture
best hair mask!
Sun Bum Hair Mask Tube - 6 fl oz
placeholder
 
The It Girl Identity profile picture
easy gift for your friend!
Hask Argan Oil Repairing Deep Conditioner - 1.75 fl oz
placeholder
 
The It Girl Identity profile picture
THE BEST scrunchies ever, and go with everything!
Silk Scrunchies
placeholder
 
The It Girl Identity profile picture
OBSESSED
Briogeo Hair Care Briogeo Superfoods Mango + Cherry Superfoods Hair Pack Shampoo + Conditioner - 25 fl oz - Ulta Beauty
placeholder
 
The It Girl Identity profile picture
need
Moroccanoil Smoothing Shampoo 33.8 oz
placeholder
 
The It Girl Identity profile picture
need
Davines OI Shampoo 33.81 oz
placeholder
 
The It Girl Identity profile picture
obsessed
R+CO Dallas Thickening Shampoo 33.8 oz
placeholder
 
The It Girl Identity profile picture
for the curlsss
Davines LOVE Curl Enhancing Shampoo 33.81 oz
placeholder
 
The It Girl Identity profile picture
saved my hair in my fake blonde era
Color Extend Conditioner by Redken for Unisex - 33.8 oz Conditioner
placeholder
 
The It Girl Identity profile picture
GET THIS
Color Extend Shampoo by Redken for Unisex - 33.8 oz Shampoo
placeholder

Skincare

 
The It Girl Identity profile picture
Not kidding, I have been using this for 5 years now and it gets rid of any stubborn pimples I have in less than a week!
Neutrogena Rapid Clear Stubborn Acne Medicine Spot Treatment Gel - 1oz
placeholder
 
The It Girl Identity profile picture
My mom and I both swear by this! GET IT!!
Olay Regenerist Vitamin C + Peptide 24 Face Moisturizer Cream - 1.7oz
placeholder
 
The It Girl Identity profile picture
I love using this while taking a lavendar soak bath, omg, so relaxing!
Aztec Secret Indian Healing Clay Deep Pore Cleansing Face & Body Mask, Natural Calcium Bentonite Clay
placeholder
 
The It Girl Identity profile picture
TikTok made me get it and I ABSOLUTELY LOVE IT! Makes me not pick at my pimples, and makes them disappear in 2 days.
Hero Cosmetics Mighty Patch Original Acne Pimple Patches - 24ct
placeholder
 
The It Girl Identity profile picture
OMG OBSESSED WITH THIS (my fave cleanser at the moment)
Neutrogena Oil-Free Acne Stress Control Power-Clear Scrub - 4.2 fl oz
placeholder
 
The It Girl Identity profile picture
my go to when I need a depuffer
Que Bella Professional Moisturizing Gel Eye Mask - 6pc
placeholder
 
The It Girl Identity profile picture
love this mask!!!! feels so good (especially after a beach day)
Burt's Bees Brightening Biocellulose Gel Mask - 1ct
placeholder
 
The It Girl Identity profile picture
also great after a sunburn!
Avatara Chill Out Face Mask - 0.71 fl oz
placeholder
 
The It Girl Identity profile picture
loveeee
e.l.f. Holy Hydration! Eye Cream - 0.53oz
placeholder
 
The It Girl Identity profile picture
lil pricey but worth it
Shiseido Ultimate Sun Protector Lotion SPF 50 - Ulta Beauty
placeholder
 
The It Girl Identity profile picture
need
Shiseido Urban Oil Free Sunscreen with SPF 42 - 1.6oz- Ulta Beauty
placeholder
 
The It Girl Identity profile picture
such a cute gift!
Sun Bum Extra Large Beach Towel and Lotion Suncare Set - SPF 50 - 3ct
placeholder
 
The It Girl Identity profile picture
love
EltaMD UV Replenish Broad-Spectrum SPF 44 2 oz 2 Pack
placeholder

Makeup

 
The It Girl Identity profile picture
BEST MASCARA EVER!!!!
L'Oreal Paris Telescopic Original Mascara - 0.27 fl oz
placeholder
 
The It Girl Identity profile picture
The only lip gloss you will EVER need!!! My favorite shades are Pinkissimo and Fatal Apple!
Revlon Super Lustrous The Gloss - 5pc Lip Gloss Set
placeholder
 
The It Girl Identity profile picture
Charlotte Tillsbury WHO?
e.l.f. Prime & Stay Finishing Face Powder Beige .17oz
placeholder
 
The It Girl Identity profile picture
TikTok made me get it and I will forever be grateful for it. I use this everyday! GET IT QUEEN!
e.l.f. Hydrating Camo Concealer - 0.203 fl oz
placeholder
 
The It Girl Identity profile picture
you need these (affordable and good quality)
e.l.f. Flawless Face Brush Collection - 6pc
placeholder
 
The It Girl Identity profile picture
Wanna glow this summer? This product will be your new best friend!
e.l.f. Halo Glow Liquid Filter - 1.06 fl oz
placeholder
 
The It Girl Identity profile picture
I literally feel like a Victoria Secret model everytime I wear this on the corner of my eyes!
NYX Professional Makeup Jumbo Eye Pencil All-in-one Eyeshadow & Eyeliner Multi-stick - 0.18 oz
placeholder
 
The It Girl Identity profile picture
Comes in soo many shades, LOVE this product!!!!
Maybelline Instant Age Rewind Instant Perfector 4-in-1 Glow Foundation Makeup - 0.68 fl oz
placeholder
 
The It Girl Identity profile picture
the only setting spray you will ever need!
Milani Make It Last Prime + Correct + Set Makeup Setting Spray - 2.03oz
placeholder
 
The It Girl Identity profile picture
love this
Costway Vanity Makeup Table Touch Screen 3 Lighting Modes Dressing Table Stool Set White\Black\ Gray
placeholder
 
The It Girl Identity profile picture
for college dorms!
simplehuman 8" LED Light Sensor Makeup Mirror 5x Magnification Stainless Steel
placeholder
 
The It Girl Identity profile picture
perfect for traveling/college
SHANY REBEL Series Trolley Makeup Case
placeholder
 
The It Girl Identity profile picture
literally a life saver and makes me feel like a movie starrr
SHANY Studio ToGo Wheeled Lighted Trolley Makeup Case
placeholder
 
The It Girl Identity profile picture
you NEEEEED this set
OMNIA Brush Professional 14pc Wrap Silver Makeup Brush Set with Wrap
placeholder
 
The It Girl Identity profile picture
loveeeee this
Tiara Makeup Desk Pure White - South Shore
placeholder