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🤍 PURITO SEOUL — Your K-Beauty Skin Fix

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Your little guide to Purito Seoul’s best skincare picks, sorted by what your skin actually needs. 🫶🏻 From calming sensitive skin and repairing your barrier to hydration, breakouts, dark spots, fine lines and everyday SPF — I’ve picked the products...
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🌿 Calm & Soothe

 
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🌿 Calm first, hydrate second Red, irritated or sensitive skin? Start here. 🤍 Centella + Panthenol + Hyaluronic Acid help calm irritation, replenish moisture and support the skin barrier, leaving skin fresh, soft and comfortably hydrated. ✨ Fragr...
Purito SEOUL - Wonder Releaf Centella Toner Unscented
 
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🌿 The calm-down cream Redness, irritation or a skin barrier that’s feeling a little fragile? This is your comfort cream. 🤍 Centella helps soothe stressed-looking skin, while Ceramide NP + Squalane replenish moisture and support the skin barrier. ...
Purito SEOUL - Wonder Releaf Centella Cream Unscented
 
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👀 Calm, hydrate & brighten Tired-looking eyes? Let Centella do the comforting. 🤍 Centella + 4 peptides help soothe and support elasticity, while Hyaluronic Acid keeps the delicate eye area hydrated and smooth-looking. The rich, silky texture ...
Purito SEOUL - Wonder Releaf Centella Eye Cream Unscented
 
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🌿 Your skin’s SOS mist Redness, irritation or a surprise breakout? Just mist & reset. 🤍 Hypochlorous Acid + 5% Witch Hazel help purify, soothe and refresh troubled-looking skin, while the ultra-light mist is perfect whenever your skin needs a...
Purito SEOUL - Hypochlorous Acid Rescue Spray
 
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🌿 Your sensitive-skin SOS When your skin is red, irritated or simply having a bad day, reach for this little calming hero. 🤍 Centella + Allantoin help soothe and comfort stressed skin, while peptides support a smoother, healthier-looking complexi...
Purito SEOUL - Wonder Releaf Centella Serum Unscented

🛡️ Barrier Rescue

 
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🛡️ Your barrier’s best friend Dry, sensitive or irritated skin? This is the cream that brings it back to life. 🤍 Panthenol + Bamboo + Centella help soothe and strengthen the skin barrier, while Squalane locks in deep hydration without that heavy,...
Purito SEOUL - Mighty Bamboo Panthenol Cream
 
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🛡️ Your barrier repair serum Dry, tight or sensitive skin? This is your hydration + barrier duo in one. 🤍 With 13% Panthenol + Korean Bamboo + Ectoin, it helps replenish moisture, reduce moisture loss and strengthen the skin barrier — without a h...
Purito SEOUL - Mighty Bamboo Panthenol Serum
 
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🫧 Cleanse without the tight feeling If your cleanser leaves your skin squeaky, tight or dry, it’s time for a gentler one. 🤍 Panthenol + Korean Bamboo help cleanse while keeping skin hydrated and supporting the barrier, while Allantoin adds a soot...
Purito SEOUL - Mighty Bamboo Panthenol Cleanser
 
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🌾 Your lightweight barrier bestie Sensitive, irritated or acne-prone skin that still needs hydration without the heavy cream feeling? This is it. 🤍 With 77% oat seed water + Panthenol + Squalane, it calms stressed-looking skin, hydrates and suppo...
Purito SEOUL - Oat-In Calming Gel Cream
 
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🛡️ Five ceramides. One happy barrier. Dry, sensitive or weakened skin? This is your barrier-care bestie. 🤍 With 5 ceramides + Squalane + Panthenol, it locks in moisture, helps soothe redness and keeps your skin feeling soft, comfortable and prote...
Purito SEOUL - Luminous Ceramide Moisturizer
 
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🌙 Your overnight barrier reset When your skin needs extra TLC while you sleep, this is the one. 🤍 With 3,000 ppm Ceramide + Cica + Panthenol + Squalane, it helps calm stressed-looking skin, lock in moisture and support a stronger-looking barrier ...
Purito SEOUL - Luminous Ceramide Sleeping Pack

💧 Hydrate & Plump

 
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💧 Your deep-sea hydration boost Dry, tight or dull skin? Let’s get that glow back. 🌊🤍 Deep Sea Water + Snow Mushroom deliver an intense moisture boost, while the lightweight serum leaves skin plump, dewy and fresh without feeling heavy. ✨ 48-ho...
Purito SEOUL - Hydro Wave Deep Sea Serum
 
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🌊 Your skin’s hydration wave Dry, tight or thirsty skin? Ride this wave. 💧🤍 Deep Sea Water + Marine Complex + Hyaluronic Acid deliver a serious moisture boost, while the silky gel-cream texture cools and comforts skin without feeling greasy. ✨ ...
Purito SEOUL - Hydro Wave Deep Sea Cream
 
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🌾 Lightweight calm, zero heaviness Sensitive, irritated or acne-prone skin that still needs moisture? This is your gel-cream bestie. 🤍 With 77% Oat Seed Water + Panthenol + Squalane, it soothes stressed-looking skin, hydrates and supports the bar...
Purito SEOUL - Oat-In Calming Gel Cream
 
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🌾 Smooth, hydrated & bouncy Want softer texture without harsh exfoliation? This is your oat-powered toner. 🤍 With 80% Oat Seed Water + 99% Pure Oat PDRN, it hydrates, gently refines texture and supports the skin barrier while leaving skin smo...
Purito SEOUL - Oat PDRN Gentle Refining Toner
 
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✨ Your plump & firm skin boost Want that bouncy, juicy, youthful-looking skin? This is your serum. 🤍 PDRN + Collagen + EGF help improve the look of firmness and elasticity while deeply hydrating for a smoother, plumper complexion. ✨ Plumps &a...
Purito SEOUL - Multi PDRN Collagen EGF Serum

🌱 Breakouts & Blemishes

 
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🌿 Bye-bye, breakout drama Bubuljice, višak sebuma i tragovi nakon akni? This serum means business. 🤍 With 10% Azelaic Acid + Tea Tree + Kojic Acid, it helps calm breakouts, refine the look of skin and fade the appearance of stubborn post-acne mar...
Purito SEOUL - Azelaic Acid 10 Kojic Tea Tree Serum
 
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🌿 Your breakout SOS A pimple decided to show up uninvited? Cover it and let it chill. 🤍 This ultra-thin hydrocolloid patch with Korean Centella helps soothe redness, protect the spot and stop you from picking — while staying almost invisible, eve...
Purito SEOUL - Wonder Releaf Centella Spot Patch
 
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🕰️ Tiny cream, big anti-age energy Want to smooth fine lines, texture & uneven-looking skin without jumping straight into a super-strong retinol? 🤍 With 0.1% Retinol + Bakuchiol + Jeju Hydrangea, this targeted cream helps improve the look of ...
Purito SEOUL - Timeless Bloom Retinol Spot Cream
 
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🌿 Balance your breakout-prone skin Oily, stressed or breakout-prone skin? Let’s bring it back into balance. 🤍 Noni Fruit helps soothe and rebalance stressed-looking skin, while Succinic Acid helps control excess sebum — all in a super-light, wate...
Purito SEOUL - Clear Code Superfruit Serum

✨ Dark Spots & Brightening

 
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✨ The glow + dark spot multitasker Dark spots, dullness and fine lines? Why choose just one goal? 🤍 With 6% TXA + 10% Niacinamide + encapsulated Retinal, this multitasking serum helps fade the look of pigmentation, brighten uneven tone and smooth ...
Purito SEOUL - TXA 6 Niacinamide 10 Retinal Serum
 
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✨ Your glow-up in a bottle Dull skin, dark spots or uneven tone? Bring back the glow. 🍊✨ With 5% Pure Vitamin C + Niacinamide + Hyaluronic Acid, this lightweight serum helps brighten, even out skin tone and leave your complexion looking fresh, smo...
Purito SEOUL - Pure Vitamin C Serum
 
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✨ Your clear-skin glow booster Dull, uneven-looking skin? This is your glow-up step. ✨ With 92% Galactomyces + 5% Niacinamide, it helps brighten, refine texture and give skin that fresh, healthy-looking glow while keeping it beautifully hydrated. ...
Purito SEOUL - Galacto Niacin 97 Power Essence
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🌿 Less oil, more balance Oily, stressed or breakout-prone skin? Let’s bring it back into balance. 🤍 Noni Fruit + Succinic Acid help soothe troubled-looking skin and balance excess sebum, while the weightless watery texture keeps skin fresh and co...
Purito SEOUL - Clear Code Superfruit Serum
 
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✨ Vitamin glow in a cream Dull, tired-looking skin? Give it some vitamin-powered glow. 🍊✨ With 70% Sea Buckthorn + Niacinamide, this gel-cream helps brighten uneven-looking skin, boost radiance and keep your complexion soft and hydrated. ✨ Bright...
Purito SEOUL - Sea Buckthorn Vital 70 Cream

🕰️ Fine Lines & Firming

 
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🕰️ Your serious anti-age upgrade Fine lines, uneven texture or skin that’s lost a little bounce? This is your retinoid glow-up. ✨ Retinol + Retinal + NAD+ work together to smooth the look of fine lines, improve texture and support firmer-looking s...
Purito SEOUL - Retinol Retinal 2000 NAD+ Serum
 
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🕰️ Your gentle anti-age bestie Want smoother, firmer-looking skin without going straight for retinol? Meet Bakuchiol. ✨ Bakuchiol + Jeju Hydrangea help improve the look of fine lines, wrinkles and elasticity, while peptides add an extra smoothing ...
Purito SEOUL - Timeless Bloom Bakuchiol Serum
 
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✨ Your bouncy-skin serum Want that plump, smooth, juicy-looking skin? This is your glow-up in a bottle. 🤍 PDRN + Collagen + EGF help support the look of firmness and elasticity while delivering a boost of hydration for softer, smoother-looking ski...
Purito SEOUL - Multi PDRN Collagen EGF Serum
 
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✨ The dark-spot multitasker Dark spots, dullness and fine lines? This little pink serum has you covered. 💗 With 6% TXA + 10% Niacinamide + encapsulated Retinal, it helps fade the look of pigmentation, brighten uneven tone and smooth signs of aging...
Purito SEOUL - TXA 6 Niacinamide 10 Retinal Serum
 
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🕰️ Your targeted anti-age secret Fine lines, texture or little areas that need extra attention? This is your spot-treatment bestie. ✨ With 0.1% Retinol + Bakuchiol + Jeju Hydrangea, it helps smooth wrinkles, improve texture and support firmer-look...
Purito SEOUL - Timeless Bloom Retinol Spot Cream

👀 Eye Care

 
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👀 Calm, hydrate & brighten — UNSCENTED 🤍 Tired-looking eyes? Let Centella do the comforting. 🌿 Centella + 4 peptides help soothe and support elasticity, while Hyaluronic Acid keeps the delicate eye area hydrated and smooth-looking. Rich, sil...
Purito SEOUL - Wonder Releaf Centella Eye Cream Unscented
 
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👀 Calm, firm & refreshed Tired-looking eyes? Give them a little Centella care. 🌿🤍 Centella helps soothe and comfort the delicate eye area, while 4 peptides + Hyaluronic Acid hydrate, smooth and support firmer-looking skin. The rich, silky te...
Purito SEOUL - Wonder Releaf Centella Eye Cream

🫧 Cleanse & Prep

 
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🫧 Melt it all away Makeup, SPF, sebum & daily grime? Consider them gone. 💚 This gentle cleansing oil melts everything away without that stripped, tight feeling. Packed with nourishing plant oils, it leaves skin clean, soft & comfortable —...
Purito SEOUL - From Green Cleansing Oil Set
 
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🥑 Melt, cleanse, glow Makeup + SPF + daily buildup? Watch them melt away. 🥑✨ This buttery cleansing balm melts into skin, then emulsifies with water to leave your face clean, soft & nourished — never stripped. Avocado + green vegetable extrac...
Purito SEOUL - From Green Avocado Cleansing Balm
 
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🫧 Deep clean, zero tightness Want that fresh, properly-clean feeling without the dry aftermath? This one gets it. 🌿🤍 The creamy foam deeply cleanses pores and removes daily buildup while Centella + botanical extracts help keep skin comfortable a...
Purito SEOUL - From Green Deep Foaming Cleanser
 
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🫧 Cleanse without stripping Your skin should feel clean — not squeaky and tight. 🎋🤍 Panthenol + Korean Bamboo + Allantoin gently cleanse while helping keep your skin hydrated and your barrier comfortable. Low-pH, fragrance-free and perfect for s...
Purito SEOUL - Mighty Bamboo Panthenol Cleanser
 
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🌾 Cleanse + gently polish Want cleaner pores and smoother skin without a harsh scrub? This oat cleanser does both. 🤍 Fine oat particles gently buff away dead skin cells and buildup, while Oat Water + Panthenol help keep skin soft and comfortable....
Purito SEOUL - Oat In Gentle Exfoliating Face Cleanser
 
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🌾 Smooth skin, gently Want smoother texture without over-exfoliating? This oat-powered toner has you covered. 🤍 Oat PDRN + Oat Seed Water hydrate and comfort skin, while the gentle refining formula helps smooth uneven texture for a softer, freshe...
Purito SEOUL - Oat PDRN Gentle Refining Toner
 
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✨ Your glow-boosting first step Dull, tired or uneven-looking skin? Start your glow here. 🤍 With 94% fermented complex + 3% Niacinamide, this lightweight essence hydrates, smooths texture and helps bring back that fresh, healthy-looking glow — whi...
Purito SEOUL - Fermented Complex 94 Boosting Essence 150ml

☀️ SPF Besties

 
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☀️ SPF that actually feels good SPF50+ PA++++ without the greasy, sticky or white-cast drama. 🤍 With 5 Ceramides + Centella + Panthenol, it protects from UVA & UVB while keeping skin hydrated and supporting the barrier. Lightweight, fast-absor...
Purito SEOUL - Daily Soft Touch Sunscreen
 
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☀️ SPF reapplication made easy We know we should reapply SPF… but carrying a whole tube everywhere? No thanks. 😌 This pocket-sized SPF50+ PA++++ stick glides over skin with a lightweight, non-greasy matte finish and no white cast. Perfect for quic...
Purito SEOUL - Daily Soft Touch Sunscreen Stick
 
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☀️ Your soothing SPF bestie SPF that feels more like skincare than sunscreen? Yes, please. 🌿🤍 With Centella + Hyaluronic Acid, this SPF50+ PA++++ protects while keeping skin hydrated, calm and dewy — with zero white cast or sticky finish. ✨ SPF5...
Purito SEOUL - Wonder Releaf Centella Daily Sun Lotion

🧖🏻‍♀️ Extra Care

 
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✨ Your instant glow boost Skin looking dull, tired or a little flat? Give it a PDRN-powered reset. 🤍 This creamy glow mask helps flood skin with moisture while supporting a plumper, smoother and more radiant-looking complexion. Perfect when your s...
Purito SEOUL - Multi PDRN Collagen Real Glow Mask
 
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🌙 Your overnight barrier reset Wake up to softer, calmer, more hydrated skin. 🤍 Ceramides + Cica + Panthenol + Squalane work overnight to lock in moisture, soothe stressed-looking skin and support a stronger skin barrier. ✨ Deep overnight hydrat...
Purito SEOUL - Luminous Ceramide Sleeping Pack
 
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🕰️ Your targeted retinol secret Fine lines, texture or areas that need a little extra attention? This is your targeted anti-age bestie. ✨ With 0.1% Retinol + Bakuchiol + Jeju Hydrangea, it helps smooth the look of wrinkles, improve texture and sup...
Purito SEOUL - Timeless Bloom Retinol Spot Cream
 
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🌿 Your breakout SOS A pimple showing up uninvited? Cover it, calm it, leave it alone. 🤍 These ultra-thin Centella hydrocolloid patches help protect blemishes, soothe redness and stop you from picking — perfect for day or overnight use. ✨ Helps c...
Purito SEOUL - Wonder Releaf Centella Spot Patch
 
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🌿 Your skin SOS mist Redness, irritation or a sudden breakout? Just mist & reset. 🤍 Hypochlorous Acid + Witch Hazel help soothe and refresh stressed-looking skin while supporting a cleaner, more balanced complexion. Perfect for quick refreshe...
Purito SEOUL - Hypochlorous Acid Rescue Spray
 
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🧖🏻‍♀️ Your gentle skin-polishing bestie Want that extra-clean, baby-soft skin feeling? 🫧🤍 This volcanic scoria konjac sponge gently buffs away dead skin cells and buildup while cleansing, leaving skin feeling smoother, softer & refreshed wi...
Purito SEOUL - Jeju Volcanic Scoria Konjac Sponge
 
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🖤 Your pore-cleansing bestie Pores feeling clogged? Let charcoal do the cleanup. 🫧🖤 This gentle konjac sponge helps cleanse away buildup and excess oil while lightly polishing the skin for a smoother, fresher feel. ✨ Deep-cleansing boost ✨ Help...
Purito SEOUL - Bamboo Charcoal Konjac Sponge
 
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✨ Your easy exfoliation fix Dull, rough or congested skin? Swipe, smooth & glow. 🤍 These exfoliating pads gently lift away dead skin cells and buildup to reveal a smoother, brighter-looking complexion — without the hassle of a full exfoliation...
Purito SEOUL - Peel Shot Exfoliating Pad