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The Best Makeup Launches of 2025
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Jaen Rego
A complete collection of nearly all of the makeup launches of 2025 from the big brands. This includes all categories, from base makeup to lip products! Full transparency, I haven't tried all of these products. This is just a comprehensive list <3
Sections
6
 
Foundations and Skin Tints
 
Bronzer and Contour
 
Blushes
 
Highlight
 
Eye Makeup + Palettes
 
Lip Products

Foundations and Skin Tints

 
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Is meant to be the skin tint version of their well loved hydrogrip primer. Super exciting launch!
Hydro Grip Skin Tint - Milk Makeup
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So glad they brought this back!
Serum Foundation - The Ordinary
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Bronzer and Contour

 
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Blends like a DREAM!
Soft Pinch Liquid Contour - Rare Beauty
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Blushes

 
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A super cool makeup/skincare hybrid blush. Gives you the most natural flush of color and is buildable!
Watermelon Glow Niacinamide Dewy Flush - Glow Recipe
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This blush screams luxury
Make Me Blush Powder Blush - YSL Beauty
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this blush is SO PIGMENTED
SuperSuede – Saie
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Love the finish of these blushes
Cheeks Suede Powder Blush - Fenty Beauty
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Super pigmented, my favorite shade is fleshed out!
Face Bond Long-Lasting Blush Suede - Urban Decay
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The finish on these just WOW
Luminous Silk Cheek Tint Liquid Blush - Armani
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Highlight

 
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Can we talk about these shades WOW
Buttermelt Powder Highlighter - NYX Cosmetics
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Such a beautiful, iridescent shimmer
Glassy Highlighter Balm - Haus Labs
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Eye Makeup + Palettes

 
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This palette for the spring >>
Bloom Eyeshadow Palette – Natasha Denona
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These liners last all day and don't smudge! I swatched it and it actually stayed on my arm all day
24/7 Glide-On Eyeliner - Urban Decay
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These are so shimmery and beautiful! I'd imagine they'd be perfect for a festival look
Shadowstix Eyeshadow Stick - Fenty Beauty
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Lip Products

 
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The pigment and scent of these lippies are AMAZING. The applicator is super unique too!
Glaze Craze Tinted Lip Serum - Laneige
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I Absolutely love this lip stain
Lip IV Hydrating Lip Gloss Stain - NYX
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This gloss on deep skin tones >>
The Blurring Gloss Balm - BASMA Beauty
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A great Summer Fridays dupe!
Glow Reviver Melting Lip Balm - ELF Cosmetics
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I can't get over how sparkly these are
Gloss Bomb Oil Luminizing Lip Oil N' Gloss - Fenty Beauty
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A matte lip balm, super interesting!
Smushy Matte Lip Balm - NYX Cosmetics
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The baby pink shade has to be my favorite!
Puffer Complex Lip Gloss - Valentino
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