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My Favorite Ulta Beauty Must-Haves (Only From Ulta’s Brand!)

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If you’re like me, Ulta Beauty is one of those places you can get lost in for hours—but did you know their own brand has some amazing gems? I put together this list of my favorite Ulta Beauty products that I actually use and recommend. From everyday ...
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Everyday Makeup Staples

When I want reliable makeup that just works without breaking the bank, Ulta Beauty’s line really delivers. These are the basics I reach for all the time!

 
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A creamy stick that doubles as foundation, contour, or highlighter. Hyaluronic acid + green tea + vitamins C/E give it a skin-friendly boost. Good for travel or quick touchups.
Light To Medium Neutral Moisturizing Complexion Stick - ULTA Beauty Collection | Ulta Beauty
 
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One of the main reasons I love this is because I do not have to buy an entire pallet, I can buy the single eye shadow color that I like. I like how these last through the day too.
Coconut Eyeshadow Singles - ULTA Beauty Collection | Ulta Beauty
 
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LOVE the retractable eye liner! It does not smudge, or move.
Matte Black Automatic Retractable Eyeliner - ULTA Beauty Collection | Ulta Beauty
 
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This is my go to lip liner! For the price point, it works so well. I love how it makes my lip stick stay and look.
Shimmering Rose Automatic Retractable Lip Liner - ULTA Beauty Collection | Ulta Beauty
 
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The ultra fine tip on this brow pencil is incredible. I am able to fill in my brows while still allowing them to look natural. The brown shade is so good too because it is not heavy on the red like some.
Dark Brown Ultra Slim Brow Pencil - ULTA Beauty Collection | Ulta Beauty
 
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Medium-to-full coverage foundation that reads natural but still covers blemishes/redness. Great for days when you want more than a tinted moisturizer but less than full glam.
Tan Neutral Complexion Crush Foundation - ULTA Beauty Collection | Ulta Beauty
 
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I have a problem with my eye shadow creasing. This primer is a game changer! It will make my eye shadow stay all day with no creasing.
Matte Veil Longwear Eye Primer - ULTA Beauty Collection | Ulta Beauty
 
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I LOVE this pallet! The shades are so natural and so pretty. They blend perfectly and do not come across as orange which is a win.
12 Pan Eye Shadow Palette Everyday Faves - ULTA Beauty Collection | Ulta Beauty
 
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I love the spoolie brush on this brow gel and how easy it is to use!
Soft Brown Brow Tint Gel - ULTA Beauty Collection | Ulta Beauty
 
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This is my favorite ulta brand mascara. It lengthens with a few applications and does not smudge. It also does not burn my sensitive eyes.
Chocolate Brown New Heights Lifting Mascara - ULTA Beauty Collection | Ulta Beauty
 
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This blush is subtle, easy to apply and has a pretty color. I like to use it when I am going for natural glam
Hot Coral Flushed Powder Blush - ULTA Beauty Collection | Ulta Beauty
 
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I have dry skin and this is one of the only setting powders that does not dry my skin out! It also really helps lock in my make up.
Translucent Color Correcting Setting Powder with Hyaluronic Acid - ULTA Beauty Collection | Ulta Beauty
 
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I really love how this setting spray does not feel sticky! It holds my make up in place and my skin loves it.
Dewy Glaze Setting Spray - ULTA Beauty Collection | Ulta Beauty
 
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This is so creamy and easy to apply. A little goes along way and you do not need much blush to get a good glow.
Mood Too Cheeky Lip & Cheek Color Stick - ULTA Beauty Collection | Ulta Beauty
 
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This is hands down one of my favorite ulta products! The concealer does not settle into my fine lines, it does not look cakey, and it is the perfect full coverage.
Fair Neutral Complexion Crush Full Coverage Concealer - ULTA Beauty Collection | Ulta Beauty
 
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I tend to mess up on my eye liner more than I would like to admit. This helps so much!
clear Whoopsie Eye Liner Corrector - ULTA Beauty Collection | Ulta Beauty

Skin Care Favorites from the Ulta Brand

Ulta Beauty has some underrated skincare gems that deserve more love. I like products that feel good on my skin, actually work, and don’t cost a fortune. These picks are gentle, effective, and perfect for building a no-fuss routine that leaves your s...

 
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I use this tinted moisturizer as a primer and LOVE it! It helps my make up stay but also protects from the sun.
Dark Tinted Moisturizer SPF 24 - ULTA Beauty Collection | Ulta Beauty
 
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When I remember to add this to my skincare routine, I can tell a huge difference in how these eye gels awaken my eyes!
Gold Magic Eye Gels - ULTA Beauty Collection | Ulta Beauty
 
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Once you use this you will literally never want to stop! It is so hydrating and one of the best milky toners out there.
Milky Toner with Hyaluronic Acid - ULTA Beauty Collection | Ulta Beauty
 
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I really love how easy to use this is. My waterproof make up is removed with it, it feels good on my skin, and it helps with removing every trace of make up.
Melting Balm Makeup Remover - ULTA Beauty Collection | Ulta Beauty
 
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Such a hydrating moisturizer to layer under make up!
Dew Daze Face Moisturizer - ULTA Beauty Collection | Ulta Beauty
 
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This leaves my lips feeling so hydrated!
Passionfruit Jelly Bomb Lip Balm - ULTA Beauty Collection | Ulta Beauty

Ulta brand fun finds

Sometimes beauty is about little indulgences—and Ulta’s brand has so many fun finds. From bath bombs to seasonal surprises, these extras always feel like a treat. I love mixing them into my routine to make everyday self-care feel more special.

 
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This bath bomb is so cute! I like to gift it to people with a note that says, “thanks for brightening my days.”
Sun Bath Bomb Fizzer - ULTA Beauty Collection | Ulta Beauty
 
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Not only is this candle super cute, it has a simple subtle sweet fragrance!
Love You A Lychee Soy Blend Candle - ULTA Beauty Collection | Ulta Beauty
 
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I have a favorite brush that I like to use and I hate how sometimes the colors mix. This is my all time favorite ulta product! It helps make sure that eye shadow is not mixed but I can still use my favorite brush.
Color Swap Eye Shadow Switching Pan - ULTA Beauty Collection | Ulta Beauty
 
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At first wearing gloves in the shower seemed weird to me. However this paired with my favorite scrub has been a game changer for exfoliation.
Pink Exfoliating Shower Gloves - ULTA Beauty Collection | Ulta Beauty
 
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I love these! I do not have to mess up my wash cloths and they feel so soft.
Makeup Removing Towels - ULTA Beauty Collection | Ulta Beauty
 
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I really love to gift this. I feel like I am always losing my nail clippers and I love how this kit has everything I need.
Manicure 7 Piece Set - ULTA Beauty Collection | Ulta Beauty