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Hair Products That Are Actually Worth the Hype

Purple Star emoji 12 items
Good hair days start with the right products. ✨ I wanted this list to focus on hair products that are more than just viral for a few weeks. These are popular, highly reviewed, editor-recommended, or consistently talked about because they actually ta...
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Repair & Strength

For hair that needs serious damage control. Bond-repair treatments and masks designed to make damaged, overprocessed hair feel stronger, smoother, and healthier.
 
Jamilah Abajero profile picture
This is one of those products where I completely understand the hype. It makes my hair feel noticeably smoother and healthier, especially when it’s been through heat styling or other damage. I love that I don’t have to leave it on forever either. K1...
K18 Leave-In Molecular Repair Hair Mask
 
Jamilah Abajero profile picture
I love adding a pre-shampoo treatment when my hair needs a little extra care. This feels like a great option for making damaged hair feel softer and more manageable before I even get to the shampoo step.
Kérastase Première Pre-Shampoo Treatment
 
Jamilah Abajero profile picture
This is the kind of hair mask I love keeping around for days when my hair feels dry and stressed. It leaves my hair feeling softer and more manageable without making my routine complicated.
amika The Kure Intense Strength Repair Hair Mask
 
Jamilah Abajero profile picture
This is one of those treatments I’d keep in my routine when my hair has been through too much heat styling. I love using it before shampoo because it feels like I’m actually doing something to strengthen and protect my hair instead of just covering u...
Olaplex No.3PLUS Complete Bond Repair Pre-Shampoo Treatment

Hydration & Shine

For soft, glossy hair that actually looks healthy. Moisturizing masks, oils, and treatments that bring softness and shine back to dry-looking hair.
 
Jamilah Abajero profile picture
I love anything that makes my hair feel softer while giving it that glossy finish. This is especially appealing when my hair looks dull or feels dry because it gives it that more polished, healthy-looking appearance.
Gisou Honey Gloss Ceramide Therapy Hydrating Hair Mask
 
Jamilah Abajero profile picture
This is such a classic for a reason. I love putting a little through my ends when I want instant softness and shine. It also makes my hair look much more polished without needing a complicated styling routine.
Moroccanoil Treatment Hair Oil
 
Jamilah Abajero profile picture
I love a good hair oil for those days when my ends look dry and my hair needs that extra glossy finish. A tiny amount makes my hair look much more polished without making it look greasy.
Kérastase Elixir Ultime Refillable Hydrating Hair Oil

Frizz & Styling

For that smooth, polished finish without fighting your hair all day. Styling products that help control frizz, protect against heat, and make blowouts and everyday styling easier.
 
Jamilah Abajero profile picture
This is the one I’d reach for when I want that smooth, glassy blowout look. It makes such a difference when humidity usually turns my hair into a frizzy mess, and I love the sleek finish it gives after styling.
Color Wow Dream Coat Supernatural Anti-Frizz Treatment | The #1 Anti-Frizz Treatment
 
Jamilah Abajero profile picture
I love this when I want my hair to have more volume and texture without looking stiff. It gives that effortless, slightly undone finish that makes a hairstyle look like I actually spent time on it.
Oribe Dry Texturizing Spray
 
Jamilah Abajero profile picture
This is exactly what I want when I’m trying to get that smooth, glossy, freshly-blow-dried look. I love products that control frizz while still letting my hair move naturally instead of making it feel stiff.
Kérastase Gloss Absolu High-Shine Anti-Frizz Glaze Styling Cream

Scalp & Hair Growth

Because healthy-looking hair starts at the roots. Scalp treatments and targeted products designed to support a healthier scalp and fuller-looking hair.
 
Jamilah Abajero profile picture
I like this because it focuses on the roots as well as the hair itself. It feels like a good addition when I’m trying to be more intentional about taking care of my scalp and reducing the look of fragile, weak hair.
Kérastase Genesis Strengthening Scalp & Hair Serum
 
Jamilah Abajero profile picture
I’ve become much more interested in scalp care because healthy-looking hair really starts at the roots. I like that this is a lightweight serum I can work into my routine without making my hair feel oily or weighed down.
OUAI Hydrating Scalp Serum 2 Fl Oz