Love the high-end look but not the high-end price tag? 👀💄
Not every dupe is worth buying. This is my collection of affordable makeup alternatives that actually deliver, chosen for similar finishes, textures, pigmentation, and overall performance. ...
Sections
6
Complexion Dupes
Blush & Cheek Dupes
Bronzer & Contour Dupes
Eye Makeup Dupes
Lip Dupes
Primer & Setting Dupes
Complexion Dupes
High-end-looking skin without the high-end price.
Affordable foundations, primers, concealers, and glow products that recreate the finish and performance of pricier favorites.
Dupe for: Charlotte Tilbury Hollywood Flawless Filter
This is one of the dupes I completely understand the hype around. It gives my skin that soft, luminous finish that makes everything look healthier and more polished. I love wearing it alone or u...
e.l.f. Halo Glow Liquid Filter
Dupe for: Tarte Shape Tape
I love this when I want more coverage without spending a ton on concealer. It covers imperfections really well and still gives me a comfortable finish. For the price, it’s honestly hard to complain.
e.l.f. Hydrating Camo Concealer
Dupe for: Armani Luminous Silk / Charlotte Tilbury-style glow
I love this for days when I want my skin to look naturally radiant rather than heavily made up. It gives that soft-focus glow that makes the complexion look healthier, and I can mix it in...
L’Oréal True Match Lumi Glotion
Blush & Cheek Dupes
The viral cheek look for less.
Pigmented, blendable blushes and cheek products that give you that expensive-looking flush without the luxury price tag.
Dupe for: Rare Beauty Soft Pinch Liquid Blush
This is probably one of the easiest viral blush dupes to recommend. It’s seriously pigmented, so I only need the tiniest amount, and it blends beautifully once I work it into the skin. I love it when I w...
e.l.f. Camo Liquid Blush
Dupe for: NARS Orgasm Blush
This is such a classic dupe that I had to include it. I love the warm peachy tone and subtle golden glow. It gives my cheeks that healthy, sun-kissed flush without needing a highlighter on top.
Milani Baked Blush in Luminoso
Dupe for: Rare Beauty Soft Pinch Liquid Blush
I love this when I want a softer, more buildable liquid blush. It’s much more forgiving than some ultra-pigmented formulas, so I can build the color slowly until I get the exact flush I want.
Milani Cheek Kiss Liquid Blush
Bronzer & Contour Dupes
Sculpt, warm up, and glow for less.
Affordable alternatives to cult-favorite bronzers and contour products that blend easily and give a natural finish.
Dupe for: Benefit Hoola Bronzer
This is one of those drugstore bronzers that never really stops being good. It blends so easily and gives my skin a warm, healthy look without making everything look muddy. It’s definitely one I’d recommend if you wan...
Physicians Formula Butter Bronzer
Dupe for: Fenty Match Stix Contour
I love the convenience of having contour and highlight together. The cream formula blends easily and makes sculpting my face feel much less intimidating. It’s especially nice when I want to do my makeup quickly.
NYX Wonder Stick
Dupe for: higher-end cream bronzers
This is such an easy cream bronzer to work with. I love that I can build the color instead of accidentally applying way too much at once. It gives me a soft warmth that looks really natural.
e.l.f. Putty Bronzer
Eye Makeup Dupes
Big lashes and beautiful eyes without the splurge.
Mascaras, brow products, and eyeshadows that deliver the drama, definition, or longevity of more expensive formulas.
Dupe for: Too Faced Better Than Sex Mascara
This is one of those drugstore mascaras that makes me question why I need to spend more. It gives my lashes noticeable length and definition while keeping them looking separated. Perfect for everyday makeu...
Maybelline Lash Sensational Sky High Mascara
Dupe for: Anastasia Beverly Hills Brow Wiz
This is such a good option when I want those tiny, hair-like brow strokes without paying the Brow Wiz price. The fine tip gives me enough control to fill in sparse areas while keeping the brows looking natu...
NYX Micro Brow Pencil
Dupe for: Stila Glitter & Glow Liquid Eyeshadow
I love these for an easy glam eye. I can swipe a little onto my lid and instantly make the look more interesting without having to deal with loose glitter everywhere. It’s such an easy shortcut for...
e.l.f. Liquid Glitter Eyeshadow
Lip Dupes
The lip combos everyone loves, minus the price shock.
Affordable alternatives to viral lipsticks, glosses, liners, and oils that give you a similar color, finish, and overall effect.
Dupe for: high-end hydrating lip glosses
I love this because it gives me that juicy, glossy lip without feeling ridiculously sticky. It makes even a simple lip liner look more expensive, and there are so many shades to choose from.
Maybelline Hydrating Lifter Lip Gloss with Hyaluronic Acid
Dupe for: Kosas Wet Lip Oil Gloss
This is exactly the kind of lip product I love keeping in my bag. It has that glossy, comfortable finish without feeling like traditional sticky gloss. I can wear it alone or layer it over liner for a fuller-looking...
NYX Fat Oil Lip Drip
Dupe for: YSL glossy lip products
I love this when I want color but don’t want the heaviness of traditional lipstick. It gives my lips a comfortable glossy finish while leaving some color behind, which makes it really easy for everyday wear.
Milani Color Fetish Hydrating Lip Stain
Primer & Setting Dupes
Make your makeup last without spending a fortune.
Affordable primers and setting products that help create a smoother base and keep makeup looking fresh throughout the day.
Dupe for: Milk Makeup Hydro Grip Primer
This is one of the dupes I’d happily recommend even if someone had never tried the original. It’s tacky enough to help makeup grip onto the skin, but still feels comfortable underneath foundation. My makeup de...
e.l.f. Power Grip Primer
Dupe for: Tatcha The Silk Canvas
I love this when I want my skin to look smoother before foundation. It gives me that soft, blurred canvas without needing to spend luxury-primer money. For everyday makeup, I honestly don’t think I need anything more...
e.l.f. Poreless Putty Primer
Dupe for: Urban Decay All Nighter Setting Spray
I love this when I need my makeup to stay looking fresh for longer without spending a lot on setting spray. It’s especially nice when I want to tone down excess shine and keep my makeup looking more po...