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Makeup Products That Are Actually Worth the Hype

21 items

Jamilah Abajero

Not everything that goes viral deserves a spot in your makeup bag. 👀 This is my edit of the makeup products that actually live up to the hype. I’m looking beyond pretty packaging and TikTok trends and focusing on formulas people genuinely love beca...

Sections

Complexion That Looks Like Skin

Blush That Makes a Difference

Sculpt, Bronze & Glow

Eyes That Actually Stay Put

Brows That Frame Your Face

Lip Products Worth the Hype

Complexion That Looks Like Skin

For that “your skin but better” finish. Foundations, skin tints, concealers, and complexion products that give you beautiful coverage without making your makeup look heavy or cakey.

I love this when I want foundation that still looks like actual skin. It gives me enough coverage to even everything out without completely hiding my natural complexion. The finish is beautiful and polished without looking overly matte.

Makeup By Mario Surrealskin™ Natural Finish Foundation

This is one of those concealers I understand the hype around. It blends beautifully, gives me enough coverage without looking heavy, and works just as well for everyday makeup as it does for a more polished look.

NARS Radiant Creamy Concealer

I love this when I want a more perfected complexion. The coverage is impressive without feeling ridiculously heavy, and the soft-matte finish makes the skin look smooth and polished. It’s one of those foundations I would choose for a night out or whe...

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

Blush That Makes a Difference

Because the right blush can change your whole face. Pigmented, blendable formulas that bring life and dimension to your complexion and make even a simple makeup look feel finished.

This is one of those viral products that actually deserves the hype. A tiny amount gives so much color, and I love how easily it blends into the skin. It makes me look instantly more awake and put together.

Rare Beauty Soft Pinch Liquid Blush

I love having both textures in one compact. The cream gives that fresh, natural flush while the powder adds extra color and helps everything stay in place. It’s especially good when I want my blush to be the star of the look.

Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo

This is such a classic for a reason. The pigmentation is beautiful, but it still blends easily instead of looking like I stamped blush onto my cheeks. I especially love it when I want a more polished makeup look.

NARS Powder Blush

Sculpt, Bronze & Glow

For effortless dimension and that healthy-looking glow. Bronzers, contour products, and highlighters that are easy to blend and help add warmth, shape, and luminosity without looking overdone.

This is one of my favorite products when I want that soft, healthy glow without obvious glitter. I can wear it underneath foundation, mix a little into my base, or tap it onto the high points of my face. It’s incredibly versatile.

Charlotte Tilbury Hollywood Flawless Filter: Glow Booster

I love how smooth and reflective this looks on the skin. It gives me that lit-from-within glow instead of a chunky glitter effect, which makes it much easier to wear with everyday makeup.

Rare Beauty Soft Pinch Luminous Powder Highlighter

This is one of those makeup classics that never really goes away. I love it for adding warmth without making my face look sparkly, and it’s easy to build up when I want more definition.

Benefit Hoola Matte Bronzer

Eyes That Actually Stay Put

Pretty eyeshadow and reliable eye makeup without the constant touch-ups. Popular mascaras, liners, and eyeshadows chosen for pigmentation, longevity, and formulas that make eye makeup easier.

This gives my lashes that lifted, defined look without making them feel ridiculously heavy. I love it for everyday makeup because it gives noticeable volume while still keeping the lashes looking separated.

Lancôme Lash Idôle - Volumizing & Lifting Mascara Full Size - Black

If I want a sharp wing that isn’t going to disappear halfway through the day, this is the type of liner I reach for. The tip makes creating a precise line much easier, especially when I’m trying to get both eyes to match.

Stila Stay All Day® Waterproof Liquid Eye Liner

I love this palette because it actually feels usable. The neutral shades make it easy to create everything from a soft everyday eye to a much more dramatic smoky look. It’s the kind of palette I could realistically keep reaching for instead of lettin...

Makeup By Mario Master Mattes™ Eyeshadow Palette

Brows That Frame Your Face

Because good brows can pull the entire look together. Easy-to-use pencils, gels, and styling products that help create fuller, defined, natural-looking brows.

This is one of those brow products that makes creating natural-looking brows so much easier. The fine tip lets me mimic individual hairs instead of drawing one solid block, and I love it when I want a defined but still natural finish.

Anastasia Beverly Hills - Brow Wiz Ultra-Slim Precision ...

I love this when I want my brows to stay exactly where I put them. It gives that brushed-up, groomed look without making my brows feel ridiculously stiff.

Benefit 24-HR Brow Setter

This is perfect when I want to fill in sparse areas without making my brows look overly drawn on. I like using small strokes through the gaps and then brushing everything through for a softer finish.

Rare Beauty Brow Harmony Precision Eyebrow Pencil

Lip Products Worth the Hype

The lip products that made everyone want to know what you’re wearing. From effortless lip oils and balms to liners and statement colors, these are popular for a reason.

I completely understand why this became so popular. It’s glossy without feeling sticky, and my lips feel soft and comfortable after using it. It’s one of those products that makes a simple makeup look feel instantly prettier.

Summer Fridays Lip Butter Balm

I love that this gives me color without feeling like a traditional lipstick. It starts off glossy and leaves behind a pretty tint as it wears down, so my lips still have some color later.

Rare Beauty Soft Pinch Tinted Lip Oil

This is the kind of lip liner that makes the entire lip combo look more expensive. It’s creamy, easy to blend, and gives me enough precision to define my natural lip shape or slightly overline it without making it obvious.

Charlotte Tilbury Lip Cheat Lip Liner

Makeup That Makes It Last

The final step between beautiful makeup and makeup that actually survives the day. Setting sprays and powders that help control shine, blur imperfections, and keep everything looking fresh for longer.

This is the setting spray I reach for when I really need my makeup to stay put. I love that it helps everything look more blended and fresh instead of just making my face feel wet. It’s especially useful for long days and events.

Charlotte Tilbury Transfer-Proof Setting Spray

This is the one I’d pick when longevity is the priority. It gives me that extra confidence that my makeup isn’t going to disappear after a few hours, especially in hot or humid weather.

One Size On 'Til Dawn Mattifying Waterproof Setting Spray ...

This is such a classic setting powder. I love using a small amount where I need it because it takes away excess shine without making my entire face look flat or overly powdered.

Laura Mercier Translucent Loose Setting Powder