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Sephora Collection’s Best-Kept Secrets (That Shouldn’t Be)

Purple Star emoji 32 items
These under-the-radar gems from Sephora’s in-house collection deliver big results without the big price tag. From flawless finishes to skin-loving formulas, these picks are proof that high-quality beauty doesn’t have to break the bank. It’s time to l...
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Skincare

The skincare aisle secret no one's talking about. Sephora's own line is packed with barrier-repairing, glow-boosting formulas that rival the prestige brands sitting right next to them — for a fraction of the price.

 
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Much more than just a moisturizing balm, it’s a plumping, smoothing care product. This lip serum balm, with its light, comfortable texture, can be applied at any time of day to intensely nourish and plump up lips. Day after day, its filling and smoot...
Lift & Firm - Plumping Lip Balm Serum with Hyaluronic Acid
 
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Reveal your natural radiance. With its hybrid gel-in-cream texture, this face primer revives skin radiance for up to 12 hours. What’s its superpower? A formula infused with intensely hydrating polyglutamic acid. As fresh as it is light, it melts into...
Hydrate + Glow Primer Hydrate + Glow Primer with Polyglutamic Acid
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A glow boosting face mask that hydrates, visibly brightens skin tone, and refines the look of skin’s texture.
Booster Face Mask Brighten + Glow
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A hydrating, repairing and soothing multi-purpose cream that improves the appearance of irritated skin.
Hydrating Cica Express Repair Care Cream - SEPHORA COLLECTION | Sephora
 
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A booster face mask infused with prebiotics that help soothe skin in just five minutes to reveal calm, comforted, hydrated skin after a single use.
Booster Face Mask Soothe + Hydrating - SEPHORA COLLECTION | Sephora
 
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An acne treatment gel that’s made with 98% ingredients from natural origin and is clinically suitable for acne-prone skin.
Acne Treatment Gel - SEPHORA COLLECTION | Sephora
 
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A rich cream, enriched with lipids and ceramides, that replenishes and repairs the skin barrier to lock in hydration for up to 48 hours.
HYDRATE - Balmy Rich Cream with Lipids + Ceramides - SEPHORA COLLECTION | Sephora
 
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A micellar water that quickly removes makeup and supports the skin barrier every day.
Mini Micellar Cleansing Water with Postbiotics + Niacinamide - SEPHORA COLLECTION | Sephora
 
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A gentle and effective makeup remover, even for waterproof and long-wearing makeup.
Comfort Cleansing Oil - SEPHORA COLLECTION | Sephora
 
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A compostable collection of targeted face masks with a second-skin effect for optimum absorption.
SEPHORA COLLECTION Hydrating Hyaluronic Acid Face Masks
 
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A hydrating lip oil that combines care and comfort with an irresistible fruity scent.
Oil Infusion Hydrating Lip Oil - SEPHORA COLLECTION | Sephora
 
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A set of night masks with a comfortable, enveloping, gel-cream texture to moisturize your skin.
Overnight Hydrating Dose Masks - SEPHORA COLLECTION | Sephora
 
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A cleansing balm that gently melts away dirt and waterproof makeup, leaving skin comfortable, supple-looking, and hydrated.
Clean Skin Cleansing Balm with Postbiotics + Squalane - SEPHORA COLLECTION | Sephora

Makeup

Full-glam results without the full-glam price tag. From a 12-hour waterproof liner to plumping gloss balms and buildable matte lips — these are the Sephora Collection makeup staples I keep reaching for.

 
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A collection of large eye palettes featuring switchable eyeshadows to create your own blends of shades, finishes, and textures.
SEPHORA COLLECTION Mega Mix Eyeshadow Palette
 
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Love the colors fawn and sand. I usually mix them
Eyeshadow Sticks
 
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A retractable eyeliner with a built-in sharpener, available in 19 shades with matte and shimmer finishes.
12HR Colorful Waterproof Retractable Eyeliner - SEPHORA COLLECTION | Sephora
 
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A gloss balm with a nourishing texture that melts onto lips with glossy shine and a plumper look, delivering up to 24 hours of hydration in one swipe.
Colorful Hydrating and Plumping Gloss Balm - SEPHORA COLLECTION | Sephora
 
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This contouring stick is specially designed to create the illusion of natural shadow, giving shape and definition to strategic areas of the face (cheeks, nose, jawline, temples). It adds instant depth and dimension to all skin tones and the creamy te...
Cream Contour Stick
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A loose powder that sets and mattifies for blurred pores, smoothed skin and a brightened complexion.
Blur It Loose Setting Powder - SEPHORA COLLECTION | Sephora
 
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A flexible satin lipstick that delivers vibrant, long-lasting color and eight hours of hydration with just one swipe.
Satin Hydrating Lipstick - SEPHORA COLLECTION | Sephora
 
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A bronzing serum that provides an instant sunkissed glow while improving skin appearance with every application.
Instant Bronzing Drops - SEPHORA COLLECTION | Sephora
 
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A liquid lipstick with medium, buildable, and high-impact matte coverage that lasts all day.
Soft Matte & Easy Liquid Lipstick - SEPHORA COLLECTION | Sephora
 
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A lacquer lipstick with prismatic shine and long-lasting intense color.
About That Shine Lacquer Shine Lipstick - SEPHORA COLLECTION | Sephora
 
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A collection of must-have mini palettes of three eyeshadows
Mini Mix Eyeshadow Palette - SEPHORA COLLECTION | Sephora
 
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An ultra-black and buildable, weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted-volume effect.
Love The Lift Curling + Volumizing Mascara - SEPHORA COLLECTION | Sephora
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A retractable waterproof pencil with an ultra-fine tip that creates hair-like strokes for precise definition and long-lasting, natural-looking brows.
Retractable Brow Pencil - Waterproof - SEPHORA COLLECTION | Sephora

Tools

Great brushes and tools don't have to cost a fortune. These Sephora Collection picks — from a starter brush set to a rose quartz roller — are the ones I'd recommend to literally anyone building out their kit.

 
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Clean your brushes quickly and easily between washes.  Just spray on a towel and wipe the product off!
Sephora Collection Daily Brush Cleaner
 
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A starter set that includes six must-have eye and face brushes for beginners to the makeup crazed.
The Starter Brush Set
 
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A visibly lifting, smoothing, and toning roller with noninvasive spikes—the ideal ally for your face massages.
Lifting Effect Ridoki Roller - SEPHORA COLLECTION | Sephora
 
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Dual-ended, natural rose quartz facial massage tool. Large and small ends for versatility. Soothe, cool, reduce puffiness on face and body.
Rose Quartz Facial Roller - SEPHORA COLLECTION | Sephora
 
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This two-in-one brush sculpts, shades, and blends with effortless precision and expert definition. The rounded end applies liquids and creams while the angled end applies powder with ease. The soft, synthetic bristles deposit the perfect amount of bl...
Dual Ended Cheek Brush
 
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An ideal set for applying your first pair of false lashes with ease.
Essentials Lashes Starter Kit - SEPHORA COLLECTION | Sephora