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12
items Twelve makeup essentials with thousands of reviews each — from a $14 drugstore primer to Armani Luminous Silk. All prices are in CAD. Everyday staples that are worth every dollar.
The drugstore primer with nearly 18,000 reviews for a reason — a $14 grip primer that actually makes makeup last. Perfect if your base fades by noon.
e.l.f. Cosmetics Power Grip Primer
The celebrity makeup artist staple. Glowy, natural-looking, and never cakey — reviewers say it's the closest thing to perfect skin in a bottle.
Armani Luminous Silk Foundation 30ml (Various Shades)
Over 7,000 reviews and a cult following — the sponge-tip concealer that hides dark circles for under $16. Drugstore icon status earned.
Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer, Under Eye Dark Circles Treatment, Up to 12 hours, light ,6 ml - Walmart.ca
A $13 translucent powder with 12,000+ reviews — keeps shine away all day without a flashback. TikTok loves it and the reviews back it up.
wet n wild, PhotoFocus™, Loose Setting Powder, 520B Translucent, 0.70 oz (20 g)
12,600+ reviews and the blush that broke the internet. A dot is enough — insanely pigmented, blends like a dream, lasts all day.
Soft Pinch Liquid Blush - Rare Beauty by Selena Gomez
The bronzer everyone learned to contour with. Natural matte finish, no orange tint, and reviewers keep repurchasing it for years.
Hoola Bronzer - Benefit Cosmetics
Under $20 for that lit-from-within glow — 4.6 stars across 4,200+ reviews. Works as highlighter or an all-over tint for the no-makeup look.
L’Oréal Paris True Match Lumi Glotion, Highlighter Makeup, Makeup, Instantly Hydrates and Illuminates Skin, Sheer Color Tint, Offers a Sunkissed Glow, 903 Medium, 40 mL - Walmart.ca
34,800+ reviews and it doesn't smudge — the K-beauty tubing mascara that survives long days and comes off easily with warm water.
Heimish, Dailism, Smudge Stop Mascara, Curling, Black, 9 g
10,500+ reviews for the ultra-fine felt tip that makes winged liner actually easy. Intense black, stays put, and under $21.
Physicians Formula, Eye Booster™, Ultra-Fine Liquid Eyeliner, 6897 Ultra Black, 0.016 fl oz (0.5 ml)
The hero splurge — rose-gold neutrals with 6,800+ reviews. The palette people still reach for years later; blendable shades that flatter everyone.
Naked3 Eyeshadow Palette - Urban Decay
16,400+ reviews — the ultra-slim tip draws hair-like strokes that look real. Currently on sale; the brow pencil everything else gets compared to.
Brow Wiz® Ultra-Slim Precision Brow Pencil - Anastasia Beverly Hills
4.7 stars from 10,600+ reviews — the K-beauty lip tint that stains like a dream for ~$12. Weightless, long-wearing, and the shade range is huge.
peripera - Ink Velvet - 31 Colors