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Makeup Must Haves For 2025
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items This is my lineup of my holy grails, cult classics, and dupes for higher priced items!
Sections
5
Prep Work (aka skincare before the makeup)
Face Makeup
Brushes & Tools
Lippies!
Eyes
Prep Work (aka skincare before the makeup)
Think face wash, serums, moisturizers, primers, and things of that nature
This is my current face wash I use right now. I have very sensitive skin so this is working wonderfully for my skin at the moment. Non scented, super gentle, yet effective at cleansing without feeling dry and tight afterwards!
Gentle Facial Cleanser for Sensitive Skin - VANICREAM | Ulta Beauty
I used to use the first aid beauty cleansing oil and i just found out they don't make it anymore :( Buttttt when I was in cosmetology school I used this precleanse and I loved it!
5.1 oz Precleanse Cleansing Oil - Dermalogica | Ulta Beauty
STOP USING MAKEUP WIPES! These are 10000x better for your skin, the environment, and your bank account. You don't have to buy new ones every month or so, i've had mine for probably close to 7-8 years now and never had to replace any of them. They're ...
Makeup Removing Towels - ULTA Beauty Collection | Ulta Beauty
Amazing serum, amazing price point, will always re-buy this.
1.0 oz Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - The Ordinary | Ulta Beauty
I just started using this maybe about a month ago, and i have already seen a difference in my skin, and felt a difference.
Phyto Mucin Glow Serum - BYOMA | Ulta Beauty
so nice and cooling under the eyes in the morning, and helps to depuff and brighten if you are consistently using it!
Caffeine Solution 5% + EGCG Depuffing Eye Serum for Dark Circles - The Ordinary | Ulta Beauty
my skin is sensitive, so when I saw this 1% retinol I knew I wanted to try it, plus it says good for all skin types and that's true, I've never had any issues or sensitivity when using this!
1% Retinol Night Oil - Good Molecules | Ulta Beauty
Glowy SPF and makeup primer in one!
Sunrise Glowscreen SPF 40 Sunscreen with Hyaluronic Acid + Niacinamide - Supergoop! | Ulta Beauty
my favorite sunscreen atm! lightweight and has never broken me out!
Classic Whip SPF 30 Sunscreen Mousse - Vacation | Ulta Beauty
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I love vanicream. I use this moisturizer as my nighttime moisturizer, but it's lightweight enough to where it can be used for daytime too
Daily Facial Moisturizer with Hyaluronic Acid and Ceramides - VANICREAM | Ulta Beauty
And this is the one I use for daytime! I also use this sometimes as my body lotion as well
Moisturizing Lotion with Pump for Sensitive Skin - VANICREAM | Ulta Beauty
Face Makeup
primer, concealers, blush, bronzer, etc.
loooooove this primer, so grippy and really does make your base last all day
Power Grip Primer - e.l.f. Cosmetics | Ulta Beauty
Unfortunately I do not have a lot of experience with foundations, I'm more of a concealer girl myself. But I have tried this CC cream from IT Cosmetics and I can say that it didn't feel heavy on my face at all, I forgot I even had it on, and it looke...
CC+ Cream with SPF 50+ - IT Cosmetics | Ulta Beauty
I've tried quite the array of concealers, but I really enjoy this one. Not cakey, super easy to blend out, serum consistency so it doesn't look or feel heavy at all.
Bare With Me Hydrating Face & Body Concealer Serum - NYX Professional Makeup | Ulta Beauty
A cult classic concealer, tried and true, great for beginners or anyone wanting a more natural “no makeup makeup” look
Instant Age Rewind Eraser Dark Circle Treatment Concealer - Maybelline | Ulta Beauty
Dupe for shape tape imo 👀
Hydrating Camo Concealer - e.l.f. Cosmetics | Ulta Beauty
Another cult classic favorite, I prefer the creamy version as opposed to the regular, because I found the regular to be slightly cakey on my under eyes.
Shape Tape Creamy Concealer - Tarte | Ulta Beauty
my favorite stick cream blush! so creamy and blendable
Lip + Cheek Cream Blush Stick and Lip Color - MILK MAKEUP | Ulta Beauty
Obsessed with the shimmer and sheen in this one
Radiant Halo Glow Blush Beauty Wand - e.l.f. Cosmetics | Ulta Beauty
Current favorite liquid blush. INSANELY pigmented, the tiniest drop goes a looooong way
Liquid Blush - Rare Beauty by Selena Gomez | Sephora
best bronzer I've found at a drugstore price point!
Sunkissed Bronzer Butter Bronzer Murumuru Butter Bronzer - Physicians Formula | Ulta Beauty
Charlotte Tilbury duuuupe
Champagne Campaign Halo Glow Highlight Beauty Wand - e.l.f. Cosmetics | Ulta Beauty
my first ever highlighter that I purchased and used until I hit pan and couldn't get anything out of there anymore
Moonstone Smashbox X BECCA Shimmering Skin Perfector Pressed Highlighter - Smashbox | Ulta Beauty
charlotte tilbury duupe pt 3 so creamy and blendable
Medium/Tan Halo Glow Contour Beauty Wand - e.l.f. Cosmetics | Ulta Beauty
for a step up from drugstore price this milk makeup contour stick is amazingly creamy and not too expensive either!
FLICKER Sculpt Stick Cream Contour - MILK MAKEUP | Ulta Beauty
current favorite setting powder I've been using and re-purchasing!
Translucent Bake & Set Setting Powder - Morphe | Ulta Beauty
pairs perfectly with the power grip primer! nice, fine mist, and doesn't suffocate you as you're spraying it!
Power Grip Dewy Setting Spray - e.l.f. Cosmetics | Ulta Beauty
Brushes & Tools
everything you need for the full face
Personally, I love morphe brushes. They're so soft, and priced so well for an 8 piece set, it basically has every type of brush that is needed for a full face!
Best of Blends 8-Piece Face & Eye Brush Set - Morphe | Ulta Beauty
This concealer brush is great for blending out the under eyes!
Expert Liquid and Cream Concealer Makeup Brush - Real Techniques | Ulta Beauty
another great concealer brush, a little bit bigger than the real techniques brush!
M132 Angled Concealer Brush - Morphe | Ulta Beauty
best quality tweezers I've ever had. I've bought cheaper ones to try to get by, but i don't know what it is, but these tweezermans just are so much better
Pink Slant Tweezer - Tweezerman | Ulta Beauty
brush I use for blending out my elf halo contour stick, and milk makeup contour stick!
M242 Slanted Cream & Liquid Bronzer Brush - Morphe | Ulta Beauty
getting a mirror with lights on it was the best decision i've made
Brass Halo Double-Sided Lighted Makeup Mirror - Conair | Ulta Beauty
this eyelash curler fits the eye shape so perfectly you never have to worry about those stray lashes that never make it into the curler
Eyelash Curler - Shiseido | Ulta Beauty
I use these to set my under eyes!
Velour Powder Puff Trio - ULTA Beauty Collection | Ulta Beauty
THE BEST makeup case to travel with for all of your makeup!
Makeup Case with LED Portable Lighted Vanity Mirror - iHome | Ulta Beauty
Lippies!
oils, balms, and stains!
berry scented and slightly tinted lip oil!
Berry Juice Infused Lip Oil - ULTA Beauty Collection | Ulta Beauty
this lip oil from REM Beauty feels amazing on, and not sticky!
raspberry drip Essential Drip Lip Oil - r.e.m. beauty | Ulta Beauty
gorgeoussss shimmery gloss
Fenty Glow Gloss Bomb Universal Lip Luminizer - FENTY BEAUTY by Rihanna | Ulta Beauty
My daily lip stain! The only con is that if your lips are dry or cracked it does settle in the cracks.
03 p-INKED Peel Off Lip Liner STAY-N - SACHEU | Ulta Beauty
You know it, you love it. Summer Fridays is yet again another favorite. My personal is the vanilla scented one, so so good
Lip Butter Balm - Summer Fridays | Sephora
glossier is another known and loved lip balm, I love the birthday cake flavor. Any sweet scents, I'm there.
Balm Dotcom Lip Balm and Skin Salve - Glossier | Sephora
Marin is THAT GIRL 👏 I’ve never met a lip balm better than her, specifically the blueberry French toast 🫦 chefs kiss. It has glycoprotein in it (which is something lobsters have to regenerate their limbs), so not only does it hydrate and last on y...
Lip Treatment
Eyes
brows and mascaras!
I looooove a tubing mascara, this one seperates the lashes beautifully and elongates them!
Liquid Lash™ Extensions Tubing Mascara
my favorite eyebrow pencil of all time! even better that it's only $11
Latte Micro Brow Dual-Ended Pencil & Spoolie - Morphe | Ulta Beauty
This sacheu brow tint, is super great and lasts all day. The freckle pen on the other end is a weird combo imo lol but I love it!
Caramel Latte Long Wear Brow & Freckle Tint STAY-N - SACHEU | Ulta Beauty
Thrive Causemetics tubing mascara dupe!!! pretty much the exact same as the thrive one just a fraction of the price!
Pitch Black Lash XTNDR Mascara - e.l.f. Cosmetics | Ulta Beauty