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Makeup Necessities in 2025

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In 2025, I’m all about effortless makeup, skin-first beauty, and products that actually last. This is my go-to list of makeup essentials — the everyday favorites I trust for a flawless, fresh, and trendy look. From skin-blurring bases to lip products...
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Makeup Base

 
Jayla Alpha profile picture
Always #1 contour. Blends so beautifully and you can really feel the difference when you’re sitting in makeup all day. Its not heavy or super concentrated. 10/10
Match Stix Contour Skinstick — Amber
 
Jayla Alpha profile picture
So so so good. Will make your makeup last ALL night and its so good for that glowy finish. Perfect setting spray for beach photos!
Make it Dewy Setting Spray: Hydrate + Illuminate + Set
 
Jayla Alpha profile picture
When I tell you this will keep your makeup looking untouchable for up to 48 hours I am not joking. A true necessity in summertime.
Power Grip Primer
 
Jayla Alpha profile picture
Best concealer for full coverage. Doesn’t cake up at all and stays looking picture-perfect.
Skin Full Coverage Longwear Concealer

Lip Products

 
Jayla Alpha profile picture
Best lip butter out there. Keeps your lips moisturized for hours and you barely EVER need to reapply.
Sugarlips Original Lip Butter
 
Jayla Alpha profile picture
These add just the perfect amount of color and gloss to the lips. Best way to blend lip liner.
Fat Oil Lip Drip Lip Gloss| NYX Professional Makeup
 
Jayla Alpha profile picture
Such a beautiful color to line the lips with. Stays ALL night and is very concentrated
L'Oréal Paris Rouge Signature Matte Lip Stain
 
Jayla Alpha profile picture
Perfect for that sun-kissed look during summer. Can use in so many ways 10/10
Benetint Cheek & Lip Stain | Benefit Cosmetics
 
Jayla Alpha profile picture
Keeps lips moisturized for hours and keeps the glossy look. Amazing product to keep in rotation for 2025
Faux Filler Ultra-Hydrating Tinted Jelly Lip Oil
 
Jayla Alpha profile picture
Who doesn’t love a good lip plumper? Classic but still one of the best
Lip Injection Extreme Lip Plumper
 
Jayla Alpha profile picture
Such a good product. I reapply maybe once every 8 hours and it lasts soo well. Easy to use too!
LIP LINER STAY-N - Peel-Off Lip Liner Stain - All Day & Night Lipliner with Hyaluronic Acid & Vitamin E - Long Lasting Formula - 0.12 fl oz / 3.5 ml - TikTok Shop
 
Jayla Alpha profile picture
LASTS ALL DAY. I tried to take this off with toner, exfoliates, more toner, nothing worked. Its stays on so be careful when applying. BUT ITS SOOOO GOOD when you don’t want to keep reapplying at an event or work.
WONDER BLADING Lip Stain Masque - TikTok Shop

Eyes and Brows

 
Jayla Alpha profile picture
Long-lasting no matter where you are or what occasion. Gives the affect of fake lashes
BADgal BANG! Waterproof Mascara
 
Jayla Alpha profile picture
Mascara that makes people think you genuinely have false lashes on. 10/10
BADgal BANG! Volumizing Mascara
 
Jayla Alpha profile picture
I loveeee this eyebrow pencil. Its very light so you can layer on without it beings too dark. I use it for freckles and even lip liner sometimes it works amazing and lasts!!
Precisely, My Brow Pencil | Benefit Cosmetics