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FASHION: luxury streetwear (for when you want to splurge a little) 🖤✨

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where high fashion meets street culture. these aren't everyday buys, but the ones worth investing in when you want something that feels elevated, rebellious, or just a little iconic 🤍
 
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a Swedish luxury house founded in 1996 by Jonny Johansson. Known for one of the most balanced takes on luxury streetwear out there: Scandinavian minimalism meets contemporary edge. perfect for anyone who wants a splurge that reads as understated rath...
Acne Studios
 
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founded by Virgil Abloh in 2013 in Milan, this is one of the defining brands of the luxury streetwear movement. perfect for: anyone who wants a bold, statement-making splurge rather than something understated with unmistakable visual codes. also mean...
Off-White™
 
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founded in 1988 by Richard Stark in Los Angeles, starting as custom motorcycle leather goods and sterling silver jewelry before expanding into apparel. instantly recognizable through gothic motifs. perfect for: anyone who wants a rebellious, rock-and...
Chrome Hearts
 
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founded in 1993 by Nigo out of the Harajuku Ura-Harajuku scene, one of the original streetwear icons that fundamentally shaped hype and scarcity culture. instantly recognizable through the "Cloud Camo" print and the cult-favorite Shark Hoodie. deeply...
A BATHING APE®
 
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founded by Mike Amiri in 2013-14, growing out of his early career handcrafting stage pieces for rockers like Axl Rose and Steven Tyler. raised in the heart of Hollywood surrounded by graffiti artists, skaters, and musicians, that upbringing shaped th...
AMIRI
 
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founded by Ronnie Fieg in 2011, growing out of his roots stocking shelves at NYC sneaker shop David Z. at age 12. the name comes from the old term "kith and kin" (friends and family), reflecting the community-driven ethos behind the brand. started as...
Kith
 
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launched by French designer Marine Serre in 2016-17, right after graduating from La Cambre in Belgium. her graduation collection "Radical Call For Love" debuted the crescent moon motif that became her signature. she interned under Sarah Burton at Ale...
Marine Serre
 
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founded by Natalia Maczek (with partner Tomek Wirski) in Kraków, Poland in 2014, growing out of the city's techno-punk club scene, the two started by making custom t-shirts for friends to wear clubbing. the aesthetic pulls from post-Soviet nostalgia,...

heads up: co-founder Natalia Maczek recently announced she's stepping back from the brand, passing it to new ownership — worth knowing the creative direction may shift as MISBHV enters this next chapter.
MISBHV
 
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founded by Jun Takahashi in 1989-90, still a student at Tokyo's Bunka Fashion College. Takahashi opened NOWHERE in Harajuku with NIGO (later of BAPE) in 1993, placing UNDERCOVER at the center of the Ura-Harajuku movement. perfect for: anyone who want...
UNDERCOVER
 
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founded by James Jebbia in April 1994, opening its first store on Lafayette Street in downtown Manhattan and becoming the home of New York City skate culture. built on a spare, clean-store aesthetic with skateboards, loud music, and a cast of skater ...
Supreme
 
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perfect for anyone who wants a splurge with real color and joy rather than muted minimalism
KENZO
 
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founded by Tremaine Emory in 2019, debuting on the 400th anniversary of slavery in America. self-described as “African-American sportswear.”
Denim Tears
 
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founded in 2011-12 by brothers George and Mike Heaton in Horwich, Greater Manchester. started as a college project screen-printing graphics onto tees while George studied graphic design at the University of Salford, and grew into a genuine luxury str...
REPRESENT
 
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Diesel pioneered the "premium denim" movement with expertly faded, distressed jeans and a rock-and-roll attitude. spent decades as a cultural provocateur through surreal, boundary-pushing ad campaigns championing inclusivity and irony before it was f...
Diesel®
 
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perfect for anyone who wants streetwear with real roots and a community story behind it, since Stüssy is widely credited as one of the original global streetwear brands, predating Supreme. also a good fit if you want something more relaxed and wearab... 

heads up: Stüssy is a much more accessible price point than most of the brands in this section, so it works as a "small splurge" entry point.
Stüssy
 
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Jerry Lorenzo's LA label for elevated, understated streetwear: oversized layered silhouettes, muted neutral tones, and raw, deconstructed details over loud logos. The mainline is true luxury, while the Essentials line brings the same clean look (heav...
Fear of God