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New Makeup Arrivals 2024
28
items Sections
3
Eyes
Lips
Face
Eyes
A new and elevated 15-shade version of Natasha Denona's iconic GOLD Palette in her signature formulas, designed to create mesmerizing golden looks. The GOLDEN EYESHADOW PALETTE combines versatile golden earthy hues and rich statement metallics in her...
Golden Eyeshadow Palette - NATASHA DENONA | Ulta Beauty
There's a party on Sunset with NYX Professional Makeup Limited Edition Jumbo Eye Shadow Palette featuring 32 pressed pigments for endless opportunities!
Limited Edition 25th Birthday Jumbo Shadow Palette - NYX Professional Makeup | Ulta Beauty
Morphe's Nude Ambition Artistry Palette includes ultra versatile, universally flattering neutrals formulated to build, blend, and layer flawlessly. Curated to create ambitious effects in just three steps, each column features three complementary shad...
Nude Ambition Artistry Palette - Morphe | Ulta Beauty
Ready for main character lashes? Maybelline's Lash Sensational Firework Washable Mascara delivers 360-degree extraordinary lash impact and full flare. A sensational firework of lashes.
Very Black Lash Sensational Firework Washable Mascara - Maybelline | Ulta Beauty
Get 3D lashes from every angle with Covergirl's Eye Enhancer 3D Mascara for CURL + LIFT + FAN. Up & Out Effect lengthens and adds volume, no lash curler needed.
Intense Black Eye Enhancer 3D Mascara - CoverGirl | Ulta Beauty
Create an easy look on the go with Morphe 2's Quad Goals Multi-Palettes. These easy-to-pack stacks give you a pop of coordinated eye, cheek, lip, and face color in a snap. Each palette features metallics or shimmers, satins, glosses, and dewy tinted ...
Oh-So Nudie Quad Goals Multi-Palette - Morphe 2 | Ulta Beauty
KVD's #1 bestselling extreme-precision, Tattoo Liner Waterproof Liquid Eyeliner, now clinically reformulated with transfer-proof long wear, higher-intensity pigment + smoother flow, in a luxe aluminum pen designed to resist dry-out.
Trooper Black Tattoo Liner Waterproof Liquid Eyeliner - KVD Beauty | Ulta Beauty
Discover NYX Professional Makeup's #1 Epic Ink Eyeliner in 4 nude shades. 24HR wear, flake resistant, matte finish, waterproof. Go nude with confidence!
Black Epic Ink Vegan Waterproof Liquid Eyeliner - NYX Professional Makeup | Ulta Beauty
MACStack Legit Lift Lash Primer. Meet MAC's ultimate lash hack: Maximize volume, length, lift and all-day hold while conditioning lashes with their NEW castor oil-infused primer. Then, stack on infinite layers of MACStack Mascara formula.
Stark Stack MACStack Legit Lift Lash Primer - MAC | Ulta Beauty
Lips
e.l.f.'s Pout Clout Lip Plumping Pen is an all-in-1 lip plumper, gloss, and balm that drenches lips in a sheer wash of color while plumping the look of lips with an invigorating tingle. The click-up design makes it easy to apply, so you can pucker up...
Just Peachy Pout Clout Lip Plumping Pen - e.l.f. Cosmetics | Ulta Beauty
Get glazed and glistening with Morphe's Dripglass Glazed High Shine Lip Gloss. This nourishing formula, infused with plant-derived squalane & vitamin E, glides on juicy, semi-sheer, buildable, non-sticky color. Available in two finishes, it glaze...
Opalescent Orchid Dripglass Glazed High Shine Lip Gloss - Morphe | Ulta Beauty
The iconic Dior Addict Lip Glow Lip Balm with 97% natural-origin ingredients that awakens the natural color of lips with a custom glow and 24h hydration.
000 Universal Clear Addict Lip Glow Lip Balm - Dior | Ulta Beauty
Dior Addict Lip Glow Oil is a nourishing, glossy lip oil that protects and enhances the lips, bringing out their natural color.
000 Universal Clear Addict Lip Glow Oil - Dior | Ulta Beauty
The iconic Dior Addict Lip Maximizer plumping lip gloss gets a refresh with a new 90% natural-origin formula, a reimagined case and updated shades.
061 Poppy Coral Addict Lip Maximizer Gloss - Dior | Ulta Beauty
Benefit Plushtint's plush-matte finish and soft-focus blurring effect make lips look smooth and velvety, while all-day moisture and a longwearing, lightweight formula help lips stay comfortable. Plus, the custom curved applicator easily outlines lips...
02 Cream Puff Plushtint Moisturizing Matte Lip Tint - Benefit Cosmetics | Ulta Beauty
Buxom's Full-On Plumping Lip Glow Balm is a plumping, tinted lip balm that wraps lips in 24hr hydration and delivers the perfect kiss of sheer color and dewy shine. You'll feel a cooling tingle with every swipe and you'll see fuller-looking lips inst...
Rosé All Day Full-On Plumping Lip Glow Balm - Buxom | Ulta Beauty
e.l.f. Cosmetics' Cream Glide Lip Liner glides on like a dream (no tugging here!) to precisely line, define, and sculpt your lips with a smooth-as-e.l.f. application. The ultra-pigmented formula delivers rich color and a semi-matte finish to your lip...
Spill the Tea Cream Glide Lip Liner - e.l.f. Cosmetics | Ulta Beauty
Face
ABH Blurring Serum Blush, A hydrating, soft-matte liquid blush with a radiant, blurred finish. The innovative skin-loving formula, enriched with Niacinamide and Pomegranate Peels Extract, delivers buildable vibrant color. The gel-like texture grips t...
Baby Pink Blurring Serum Blush - Anastasia Beverly Hills | Ulta Beauty
A refreshing, lightweight face primer from NARS enhanced with a natural glow for 12 hours of smooth and seamless makeup wear. This innovative, makeup-skincare hybrid is infused with 93% skincare ingredients to improve skin's texture, reduce the look ...
Light Reflecting Hydrating Primer - NARS | Ulta Beauty
NARS Light Reflecting Makeup Setting Mist is a multitasking, skin-enhancing mist that sets, hydrates, and protects all in one step. This makeup-skincare hybrid comfortably sets makeup and locks in hydration for 24 hours, leaving skin feeling supple, ...
Light Reflecting Makeup Setting Mist - NARS | Ulta Beauty
The bestselling Dior blush that delivers a healthy, customized glow for a naturally radiant makeup look is reinvented in a new, wider range of shades.
001 Pink Rosy Glow Blush - Dior | Ulta Beauty
Enter Dew-la-la, lightweight skin-loving liquid highlighter for a sheer, effortless glow. Think perpetual golden hour meets springtime dew. Plus, thanks to the ingredients, your skin will look brighter and feel more moisturized over time. Smooth it o...
Comet Dew-la-la Liquid Glow Highlighter - Benefit Cosmetics | Ulta Beauty
Welcome to a WANDERful World...The WANDERful World blush collection features a shade range that's bursting with color! These silky-soft powder blushes feel ultra-fine & weightless. They're buildable, blendable and oh so beautiful. Sweep effortles...
Willa WANDERful World Silky-Soft Powder Blush Mini - Benefit Cosmetics | Ulta Beauty
Tarte's iconic Shape Tape Concealer, now with a built-in EYE CREAM for 24-hr hydration!
55W rich warm Shape Tape Ultra Creamy Concealer - Tarte | Ulta Beauty
Swipe on the hype with Tarte's best-selling Shape Tape Full Coverage Concealer!
55W rich warm Shape Tape Full Coverage Concealer - Tarte | Ulta Beauty
Buxom's Plump Shot Collagen Peptides Advanced Plumping Blush is a clinically shown plumping cream-to-powder blush that plumps and defines cheeks with a natural, blurred, filter-like finish.
Blissful Buff Plump Shot Collagen Peptides Advanced Plumping Cream Blush - Buxom | Ulta Beauty
L'Oreal's Infallible Up to 24H Highlighter is the infallible long wear powder formula you love in a long wear highlighter. With light-reflecting pigments for a radiant glow, this highlighter is heat, water, and transfer-resistant with buildable cover...
15 Champagne Glow Infallible Up to 24H Highlighter - L'Oréal | Ulta Beauty
bareMinerals ORIGINAL Mineral Veil Set + Protect Talc-Free Setting Powder Mineral SPF 25 PA++ is a mineral-based talc-free setting powder sets makeup, improves skin & protects with SPF 25 in a retractable vegan brush for easy, on-the-go appl...
Translucent ORIGINAL Mineral Veil Set + Protect Talc-Free Setting Powder Mineral SPF 25 PA++ - bareMinerals | Ulta Beauty