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You don't need to use the same cleanser every time. Change it up depending on your day (i.e. amount of makeup, sunscreen). It also makes this step more fun.

























Pick at least one active. Incorporate it slowly & stick with it. Allocate a larger % of your overall skincare budget here.















Even if I had infinite monies, I would not go all-out-bang on moisturizers. Reality is that most moisturizers do the same thing. They prevent your skin for drying out and flaking. For me, the purpose isn't to penetrate deeply like actives, so spendin...
At the end of the day, moisturizers are super personal. What fits for one, might not work for another.













SUNSCREEN IS THE MOST IMPORTANT THING YOU CAN DO FOR YOUR SKIN
(Aside from drinking water)
Yes, all caps, because I cannot say this enough. If you don't use sunscreen IT DOES NOT MATTER what else you slather on. The sun is the biggest enemy to aging.







