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Makeup Favorites: Everyday Essentials & Must Haves

Lipstick emoji 12 items
Stop scrolling, your makeup bag is about to get a major upgrade! As a former Sephora Beauty Advisor, I'm sharing the exact makeup must haves I reach for every single day and recommended to all my clients. From full coverage foundation and concealer t...
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Flawless Base

 
Jennifer Odikpo profile picture
My holy grail for long days. This medium-to-full coverage matte foundation truly lasts 12+ hours without touch-ups. Best for normal to oily skin. If you are dry, mix in a drop of facial oil first. Start with one thin layer and build only where you ne...
Estée Lauder Double Wear Stay-in-Place Foundation
 
Jennifer Odikpo profile picture
The concealer I recommended most as a Sephora Beauty Advisor. Full coverage with a doe-foot applicator for precise work. A little goes a long way: dot, wait 30 seconds, then blend. Go one shade lighter than your foundation to brighten under eyes.
tarte shape tape™ full coverage matte concealer
 
Jennifer Odikpo profile picture
A cult classic with buildable pigment, so beginners cannot overdo it. This peachy-pink shade flatters most skin tones. Smile, dust on the apples of your cheeks, and blend upward toward the temples for a lifted look.
NARS Talc-Free Powder Blush
 
Jennifer Odikpo profile picture
The original makeup sponge, still unmatched for a streak-free finish. Always use it damp: squeeze under water until it doubles in size, then bounce (never drag) to press foundation into skin. Replace every 3 months for the best results.
ORIGINAL BEAUTYBLENDER Makeup Sponge
 
Jennifer Odikpo profile picture
The bronzer that started it all, and still the most natural-looking matte bronzer I have tried. The neutral undertone never pulls orange. Sweep a fluffy brush in a 3-shape along temples, cheeks, and jawline. Light to medium skin tones will love the o...
Benefit Cosmetics Hoola Matte Powder Bronzer

Eyes That Pop

 
Jennifer Odikpo profile picture
The hourglass brush grabs every lash for serious volume in two coats. Best for straight or sparse lashes that need drama. Wiggle at the base of your lashes first, then pull through to the tips. Removes easily with warm water and a cleansing balm.
Better Than Sex Volumizing Mascara - Too Faced
 
Jennifer Odikpo profile picture
The ultra-fine tip draws hair-like strokes that look real, not drawn on. Best for filling sparse spots or defining the tail. Pick a shade that matches your brow hair, not your head hair, then comb through with the spoolie end for a natural finish.
Anastasia Beverly Hills Brow Wiz Eyebrow Pencil

Perfect Pout

 
Jennifer Odikpo profile picture
The famous nude-pink that somehow suits everyone. The creamy matte formula does not drag or settle into lines. Exfoliate and add balm first for the smoothest finish. My go-to for photos, client appointments, and every day.
Charlotte Tilbury Pillow Talk Matte Revolution Lipstick
 
Jennifer Odikpo profile picture
A lip oil in stick form, so you get glossy color with zero stickiness. Perfect for dry lips since it actually feels hydrating. The twist-up format means no sharpening and no mess. I keep one in every bag.
Rare Beauty by Selena Gomez Soft Pinch Lip Oil Stick
 
Jennifer Odikpo profile picture
A non-sticky gloss with sheer, juicy color that flatters every skin tone. Wear it alone for a plump look or layer over any lipstick to add dimension. The doe-foot applicator gives full coverage in one swipe.
Fenty Beauty by Rihanna Gloss Bomb Lip Gloss

Tools & Finishing Touches

 
Jennifer Odikpo profile picture
The final step I never skip. Mist in an X and T formation after makeup to lock everything in for up to 16 hours. Best for long event days, humid weather, and oily skin. Let it dry naturally instead of fanning your face.
Urban Decay All Nighter Waterproof Makeup Setting Spray
 
Jennifer Odikpo profile picture
Great brushes don't have to cost a fortune! This set has every brush I need for a full face, plus the sponge.
Real Techniques Everyday Essentials Makeup Brushes & Sponge Set