Jess Rose

A viral roundup of the cult classics + new must-haves everyone’s adding to cart

Curated for dreamy, earthy, creative spaces

For the girl who wants her home to feel like a fairytale tea party.

Whimsical, boho, and cottagecore dreams come true.

Your ultimate guide to the most loved, TikTok-viral Lululemon pieces influencers swear by.

A viral toolkit every creator needs in their bag, studio, and camera roll.

✨ Everything you need to romanticize your summer like that girl. Perfect for TikTok, Pinterest, and Instagram aesthetics 🌴☀️🌊

Get ready to turn heads with these viral bikini styles that are taking over Pinterest, TikTok, and Instagram. From coastal cowgirl vibes to micro metallics, these are the bikinis everyone is wearing this summer. Affordable, trendy, and perfect for beach days or poolside selfies

Think breezy linen, soft blues, relaxed elegance, and the kind of outfits you’d wear while sipping an iced matcha on a beachside porch. These pieces scream coastal ease — and they’ll elevate your entire summer wardrobe. 🐚✨

Golden hour on the coast, breezy linen, salty skin, and jewelry that glows with you. These coastal-chic pieces are made for sun-drenched days and dreamy nights. Viral for a reason — these are your new summer essentials. 🌞🌊

Perfect for building a daily routine that’s budget-friendly and TikTok-viral worthy🪞

From SPF that feels like skincare to beach bags made for IG stories, this is the summer survival kit every It Girl is obsessing over. Whether you’re poolside, on vacation, or living your best hot girl walk life, these viral essentials will keep you glowing, hydrated, and effortlessly cool. 🌞🍓🕶️

Get flawless, aesthetic nails without ever stepping into a salon. This is your ultimate guide to creating Pinterest-worthy manicures from home — featuring everything from TikTok-famous press-ons to gel kits, builder gel, nail art tools, and the viral nail care essentials every It Girl swears by.

Say goodbye to dull, frizzy hair and hello to the glass hair era 💫 Everything in this routine is viral for a reason—soft, glossy, healthy hair is just 6 steps away

From viral beauty buys to glow-boosting skincare, trend-setting haircare, and aesthetic lifestyle essentials, this curated collection is what every It Girl swears by. Whether you’re channeling your inner Hailey, Sofia, or Alix Earle, these products will have your bathroom shelf (and your feed) looking elite. ✨