Jess Rose

From viral beauty buys to glow-boosting skincare, trend-setting haircare, and aesthetic lifestyle essentials, this curated collection is what every It Girl swears by. Whether you’re channeling your inner Hailey, Sofia, or Alix Earle, these products will have your bathroom shelf (and your feed) looking elite. ✨

Cozy meets chic. From oversized knits to retro-inspired patterns, these sweaters bring all the fall vibes—whether you’re layering up for a pumpkin patch day or styling a polished look for coffee runs

From soft flushes to bold pops of color, these blushes are the perfect way to bring life back to your complexion. Creamy, powdery, dewy, or matte—you’ll find your perfect cheek match here

From buttery balms to glossy oils, these are the it-girl lip products everyone’s obsessed with. Perfect for keeping your lips hydrated, shiny, and just the right amount of tinted. Whether you want a clean-girl everyday balm, a juicy gloss, or a luxe overnight treatment, this list has the best of the best ✨

Fall is hoodie season, and this guide has every vibe covered — from cozy oversized staples to luxe designer picks. Whether you’re lounging at home, layering for chilly walks, or styling up with streetwear, these hoodies are the perfect fall essential.

✨ Cozy upgrades that make your space feel like fall without breaking the bank.

Your ultimate essentials for the clean girl-meets-cozy glam vibe everyone’s obsessed with this season

Everything you need to romanticize running✨

Trend-forward. Vacation-ready. Main character certified

These aren’t just trending — they’re tried, tested, and totally worth the hype. From skin-perfecting serums to glow-boosting makeup, these holy grails belong in every beauty bag. Warning: you’ll be hooked after one use.

Curated for dreamy, earthy, creative spaces

For the girl who wants her home to feel like a fairytale tea party.

Whimsical, boho, and cottagecore dreams come true.

Your ultimate guide to the most loved, TikTok-viral Lululemon pieces influencers swear by.

A viral toolkit every creator needs in their bag, studio, and camera roll.

Everything you need for that effortlessly cool, sunkissed vibe. From viral beauty must-haves to chic poolside fits, these picks will have you glowing, turning heads, and living your main character summer. Curated for the girls who get it. 😎✨

Get ready to turn heads with these viral bikini styles that are taking over Pinterest, TikTok, and Instagram. From coastal cowgirl vibes to micro metallics, these are the bikinis everyone is wearing this summer. Affordable, trendy, and perfect for beach days or poolside selfies

Think breezy linen, soft blues, relaxed elegance, and the kind of outfits you’d wear while sipping an iced matcha on a beachside porch. These pieces scream coastal ease — and they’ll elevate your entire summer wardrobe. 🐚✨

Golden hour on the coast, breezy linen, salty skin, and jewelry that glows with you. These coastal-chic pieces are made for sun-drenched days and dreamy nights. Viral for a reason — these are your new summer essentials. 🌞🌊

Jewelry that moves with you — sleep in it, shower in it, live in it. These everyday pieces are dainty, durable, and designed to shine through everything. Whether it’s a gold chain, a meaningful charm, or a barely-there hoop, these are your forever staples

Perfect for building a daily routine that’s budget-friendly and TikTok-viral worthy🪞