Jess Rose

Your ultimate essentials for the clean girl-meets-cozy glam vibe everyone’s obsessed with this season

Everything you need to romanticize running✨

Trend-forward. Vacation-ready. Main character certified

These aren’t just trending — they’re tried, tested, and totally worth the hype. From skin-perfecting serums to glow-boosting makeup, these holy grails belong in every beauty bag. Warning: you’ll be hooked after one use.

Curated for dreamy, earthy, creative spaces

For the girl who wants her home to feel like a fairytale tea party.

Whimsical, boho, and cottagecore dreams come true.

Your ultimate guide to the most loved, TikTok-viral Lululemon pieces influencers swear by.

A viral toolkit every creator needs in their bag, studio, and camera roll.

Everything you need for that effortlessly cool, sunkissed vibe. From viral beauty must-haves to chic poolside fits, these picks will have you glowing, turning heads, and living your main character summer. Curated for the girls who get it. 😎✨

Get ready to turn heads with these viral bikini styles that are taking over Pinterest, TikTok, and Instagram. From coastal cowgirl vibes to micro metallics, these are the bikinis everyone is wearing this summer. Affordable, trendy, and perfect for beach days or poolside selfies

Think breezy linen, soft blues, relaxed elegance, and the kind of outfits you’d wear while sipping an iced matcha on a beachside porch. These pieces scream coastal ease — and they’ll elevate your entire summer wardrobe. 🐚✨

Golden hour on the coast, breezy linen, salty skin, and jewelry that glows with you. These coastal-chic pieces are made for sun-drenched days and dreamy nights. Viral for a reason — these are your new summer essentials. 🌞🌊

Jewelry that moves with you — sleep in it, shower in it, live in it. These everyday pieces are dainty, durable, and designed to shine through everything. Whether it’s a gold chain, a meaningful charm, or a barely-there hoop, these are your forever staples

Perfect for building a daily routine that’s budget-friendly and TikTok-viral worthy🪞

From SPF that feels like skincare to beach bags made for IG stories, this is the summer survival kit every It Girl is obsessing over. Whether you’re poolside, on vacation, or living your best hot girl walk life, these viral essentials will keep you glowing, hydrated, and effortlessly cool. 🌞🍓🕶️

Get flawless, aesthetic nails without ever stepping into a salon. This is your ultimate guide to creating Pinterest-worthy manicures from home — featuring everything from TikTok-famous press-ons to gel kits, builder gel, nail art tools, and the viral nail care essentials every It Girl swears by.

Say goodbye to dull, frizzy hair and hello to the glass hair era 💫 Everything in this routine is viral for a reason—soft, glossy, healthy hair is just 6 steps away

From viral beauty buys to glow-boosting skincare, trend-setting haircare, and aesthetic lifestyle essentials, this curated collection is what every It Girl swears by. Whether you’re channeling your inner Hailey, Sofia, or Alix Earle, these products will have your bathroom shelf (and your feed) looking elite. ✨