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YouTube Beauty Recommendations

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All the products that beauty gurus recommend
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Makeup

 
Joana Soares profile picture
Brown eyeliner with a touch of gold, for a subtle shimmer
Essence Kajal Pencil
 
Joana Soares profile picture
Rose scented, leaves lips incredibly soft
SOFT ROSÉ I Labello
 
Joana Soares profile picture
It works amazing, holds great all day and keeps the oil controlled
Smashbox Always On Skin-Balancing Foundation
 
Joana Soares profile picture
It’s so good, especially for daily makeup. It has a thin formula that sinks into the skin, giving you that ‘my skin but better’ look. It’s natural and offers not too much coverage.
MAKE UP FOR EVER | HD Skin Concealer - Corretor impercetível
 
VIEVE Modern Radiance Cream Bronzer 33g (Various Shades)
 
Joana Soares profile picture
Leaves the under-eyes looking so smooth and soft, it’s like I have silk under my eyes
HUDA BEAUTY | Easy Bake Loose Baking & Setting Powder - Pó solto
 
AGAG-Pó solto de longa duração, corretivo impermeável e à prova ...
 
Joana Soares profile picture
Formula is so good, it sinks into the skin
Whats Up Beauty - Highlighters
 
Joana Soares profile picture
Phenomenal mascara
Whats up Beauty - Watch Me! Volumising and Lengthening Mascara
 
Joana Soares profile picture
Perfect shade; formula is great; long lasting
Natasha Denona - I Need a Nude Lip Crayons
 
Joana Soares profile picture
Perfect formula; Lightweigh lips
Refy - Lip Blush
 
Joana Soares profile picture
Luxury Packaging that feels like high end; formula feels really nice just so reliable
Alva Kiss of a Fairy Lipstick - Cream Lipstick
 
Joana Soares profile picture
Luxury Packaging that feels like high end; formula feels really nice just so reliable
Alva Kiss of a Fairy Lipstick - Cream Lipstick
 
Joana Soares profile picture
Luxury Packaging that feels like high end; formula feels really nice just so reliable
Alva Kiss of a Fairy Lipstick - Velvet Lipstick
 
Joana Soares profile picture
One of Manny Mua´s favorite mascaras
ESSENCE Lash Princess False Lash Waterproof | DOUGLAS
 
Joana Soares profile picture
Good base for foundation; It actually acts like a primer; Soft Radiance Glow from within; Not thick
d'Alba - Waterfull Pink Correcting Tone-Up Sunscreen
 
Joana Soares profile picture
Recommended by many beauty gurus that state this powder is their favorite.
Lunarversal Setting Powder—Light
 
Joana Soares profile picture
Many YouTubers found this stick to be 'fantastic,' appreciating its blendability and 'taupeness.’
New Long Lasting Eyeshadow Stick 05
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Joana Soares profile picture
Its hydrating gel texture, which is thick and gripping, makes it a popular primer among many YouTubers.
Glow Recipe Watermelon Glow Niacinamide Dew Drops 40ml
 
Joana Soares profile picture
According to Kelly Gooch this is a "glowy primer" with micro-shimmer particles that looks "so beautiful under foundation." It has a similar "gel-like hydrating plush texture" to the Glow Recipe Dew Drops, and is particularly good for dryness.
Danessa Myricks Beauty Yummy Skin Glow Serum 32.5ml (Various Shades)
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Joana Soares profile picture
Amazing mascara. It is a tubing formula that provides separation, volume and length, removes easily and is an incredibly intense black.
Come Hell or High Water Volumizing & Lengthening Tubing Mascara
 
Joana Soares profile picture
Glowy but no shimmer; Smooth velvety texture
bareMinerals GEN NUDE Blonzer (Various Shades)
 
Joana Soares profile picture
Blends out so easily; Light Bronzer Color; Light enough to not look orange; Begginer friendly; You can apply directly to the face without disrupting the products under
Bronze Balm Sheer Sculpting Bronzer
 
Joana Soares profile picture
Most Intense Glittery Shimmers
Kaja - Beauty Bento - 11 Types
 
Joana Soares profile picture
Supper pretty
ELLIS ATLANTIS CELESTIAL CHEEK GLAZE
 
Joana Soares profile picture
Lovely Blush colors, simple to use.
Little Angel Cream Blush
 
Joana Soares profile picture
It's a fantastic product for creating a simple, luminous, and soft cheek glow.
Special Guest
 
Joana Soares profile picture
Super wet waterproof mascara
Superhero Mascara Waterproof - Black
 
Joana Soares profile picture
A really good mascara
Lash Confidence Curling & Lengthening Clean Mascara
 
Joana Soares profile picture
Great mascara
Mylash - Advance Mascara
 
Joana Soares profile picture
“Full coverage" concealer that provides an "absolutely beautiful" and "natural finish" without drying out the delicate skin under the eyes.
Hourglass Brightening Vanish™ Airbrush Concealer | Sephora
 
Joana Soares profile picture
“Amazing" product used "like crazy." While similar to the Milani Weekend Brow, the NYX pen is "a little bit more liquidy" and applies "a little bit thinner."
Espresso Lift & Snatch Brow Tint Pen Waterproof Eyebrow Pen - NYX Professional Makeup | Ulta Beauty
 
Joana Soares profile picture
Stunning, beautiful underneath the eyes, and great for every day and dry under eyes because it is hydrating but doesn't crease or separate.
Fair Bare With Me Hydrating Face & Body Concealer Serum - NYX Professional Makeup | Ulta Beauty
 
Joana Soares profile picture
Better than NYX Pro Fix Stick over the Milani Under Eye Brightener and ELF Putty Corrector for peachy color correctors, even though the latter two are "both good products".
Pink Pro Fix Stick Color Correcting Concealers - NYX Professional Makeup | Ulta Beauty
 
Joana Soares profile picture
“Probably one of the best drugstore bronzers”. It's "very, very pigmented". The shade four is really good for its "red toned" quality, which gives a "bronzy but almost like sunburnt look". Despite being matte, it has a "little Sheen" and does not loo...
Butta Biscuit Buttermelt Pressed Powder Natural Finish Bronzer - NYX Professional Makeup | Ulta Beauty
 
Joana Soares profile picture
A really good skin tint
05: Vanilla Bare With Me Blur Tint Soft Matte Foundation - NYX Professional Makeup | Ulta Beauty
 
Joana Soares profile picture
Great formula
Global Citizen Line Loud Longwear Lip Liner - NYX Professional Makeup | Ulta Beauty
 
Joana Soares profile picture
Really comfortable formula
NYX Smooth Whip Matte Lip Cream - Soft Pinky Nude
 
Joana Soares profile picture
Really good brow gel
Clear The Brow Glue Laminating Setting Gel - NYX Professional Makeup | Ulta Beauty
 
Joana Soares profile picture
No7 Lift & Luminate Triple Action Translucent Finishing Powder (specifically in "Light") is an essential staple,as an affordable alternative to the Charlotte Tilbury Airbrush Flawless Powder. The No7 powder "holds its own" by providing a remarkab...
Lift & Luminate Triple Action Powder - Medium | Noseven
 
Joana Soares profile picture
Great formula
VIEVE Modern Lip Definer 1.2g (Various Shades)
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Joana Soares profile picture
Great formula
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner
 
Joana Soares profile picture
Unique ability to "melt" powder products into the skin, transforming a layered makeup look into a seamless, natural finish. By pushing the spray into the base, the formula physically locks the makeup in place for maximum longevity without the drying ...
Airbrush Flawless Setting Spray: Hydrating Waterproof Setting Spray | Charlotte Tilbury
 
Joana Soares profile picture
Give the skin instant glow and hydration
Charlotte’s Magic Cream - Best Selling Uk Luxury Moisturiser | Charlotte Tilbury
 
Joana Soares profile picture
Instant glow and hydration
Magic Night Cream - Travel-sized Night Moisturiser | Charlotte Tilbury
 
Joana Soares profile picture
Go-to mascara for a clean, everyday look
Very Black Lash Sensational Mascara - Maybelline | Ulta Beauty
 
Joana Soares profile picture
Really good eyeliner
Ioni Pencil Eyeliner - Black
 
Joana Soares profile picture
Good as a lip liner. It is a "very long lasting lip stain" with a "pretty formula."
Kaja - Jelly Charm - 6 Colors - YesStyle
 
Joana Soares profile picture
The volume boost is subtle and provides a "cooling sensation" rather than an overwhelming tingle
Lip Plumping Gloss - Iconic London | Sephora
 
Joana Soares profile picture
Pat McGrath Glitters just like can't be beat they're so beautiful
Mothership XI Eyeshadow Palette: Sunlit Seduction - PAT McGRATH LABS | Sephora
 
Joana Soares profile picture
One of “all-time favorite palettes" and "ideal palette" because it includes great matte neutrals and beautiful sheer shimmery shades.
Ethereal Eyes™ Eyeshadow Palette: The Original - MAKEUP BY MARIO | Sephora
 
Joana Soares profile picture
The product features a short-bristled applicator designed to provide significant lash definition in a single application. While the performance is considered high-quality, the formula is not waterproof and may result in minor smearing after a full da...
1 Coat WOW! Extra Volumizing and Lifting Mascara - HUDA BEAUTY | Sephora
 
Joana Soares profile picture
Its hydrating, mirror-like finish and seamless compatibility with stick makeup when applied in a thin, natural layer.
Compre ETUDE - Cloud Filter Cushion SPF42 / PA+++ - 15g | Stylevana
 
Joana Soares profile picture
Worth every bit of hype! This mascara genuinely lifts, curls, and holds lashes all day, making eyes look wide awake and dramatically longer. It adds amazing volume without smudging or flaking. While it isn't waterproof, it acts like a water-resistant...
MakeWaves Mascara in Jet
 
Joana Soares profile picture
This foundation is praised as a stunning, versatile "your skin but better" option that delivers great coverage and a radiant, luminous finish without feeling greasy. The only notable downside is the packaging, which gets messy very easily and require...
2-3 Light True Match Nude Hyaluronic Tinted Serum - L'Oréal | Ulta Beauty
 
Joana Soares profile picture
This product leaves the under-eye area incredibly soft and smooth, creating a silky finish. It performs exceptionally well and provides a slightly more hydrating feel compared to the loose powder version.
Easy Bake Airbrush Matte Pressed Setting Powder - HUDA BEAUTY
 
Joana Soares profile picture
Excellent, affordable cream bronzer. It blends beautifully without looking orange or muddy
Light Ultra Cream Bronzer - Revolution Beauty | Ulta Beauty
 
Joana Soares profile picture
Beautiful, radiant and not overly greasy
Stay Vulnerable Melting Cream Blush - Rare Beauty by Selena Gomez
 
Joana Soares profile picture
Easy to use and provides a nice, subtle shadow
Fair/Light Halo Glow Contour Beauty Wand - e.l.f. Cosmetics | Ulta Beauty
 
Joana Soares profile picture
Beautiful, lovely warm gold-brown bronze color
Single Eyeshadow
 
Joana Soares profile picture
For anyone seeking a "very natural soft radiance finish"
Veil™ Translucent Setting Powder - Hourglass
 
Joana Soares profile picture
Really hydrating lip mask
Shop Pure Madness | Lip Care Birthday Cake Lip Mask by ColourPop®
 
Joana Soares profile picture
Amazing blush
My Mini Dream Glow Blush - NATASHA DENONA
 
Joana Soares profile picture
Curls & Lifts Natural Looking
Black Lash 'N Roll Curling & Lifting Mascara - e.l.f. Cosmetics | Ulta Beauty
 
Joana Soares profile picture
Curls & lifts, natural looking
Merit Clean Lash Extending Mascara
 
Joana Soares profile picture
Keeps eye shadows in place with no transfer. Great for oily eyelids!
Pro-Prime™ Smudge Proof Eyeshadow Base - NARS
 
Joana Soares profile picture
Rating: 5/5 Feel: Lightweight, non-sticky, non-slip Finish: Beautiful ambient glow Coverage: Hides breakouts well
Veil™ Hydrating Skin Tint Foundation - Hourglass
 
Joana Soares profile picture
“Great primer" that provides a "little bit of hydration" with a characteristic sticky base
Power Grip Primer - e.l.f. Cosmetics | Ulta Beauty
 
Joana Soares profile picture
Highly pigmented foundation
Ambient Soft Glow Foundation - Hourglass
 
Joana Soares profile picture
Cream Bronzer
2 Medium Beautiful Skin Sun-Kissed Glow Cream Bronzer - Charlotte Tilbury | Ulta Beauty
 
Joana Soares profile picture
Hydrating, Shinier and Tackier Skin Tint
Perfecting Skin Tint for Dewy Sheer Coverage - Glossier
 
Joana Soares profile picture
30 SPF Hydrating Good coverage
Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30 - NARS
 
Joana Soares profile picture
Formula: Lightweight, lighter coverage, long-wearing Finish: Beautiful on the skin Versus Pro Filt'r: Pro Filt'r is for heavy glam; Eaze Drop is for everyday Packaging: Cute bottle design
Fenty Beauty by Rihanna Eaze Drop Skin Tint
 
Joana Soares profile picture
A beautiful, natural, but very thick formula that tends to slip and slide on the face and does not last a full 12 hours.
Saie Slip Tint Dewy Tinted Moisturizer
 
Joana Soares profile picture
Lightweight Highly hydrating Skin-like Pairs seamless with concealer
Yummy Skin Soothing Serum Skin Tint Foundation with Peptides + Ceramides - Danessa Myricks Beauty |
 
Joana Soares profile picture
Formula & Texture: Features a thin, "serumy" texture. Coverage: Delivers light-to-medium, buildable coverage. Finish: Leaves a "glowy" finish. Skin Type Suitability: Best suited for normal to oily skin types
ILIA - True Skin Serum Foundation

Skincare

 
Joana Soares profile picture
Gets your skin nice and hydrated before going on with makeup
Glazing Milk
 
Joana Soares profile picture
This cream helps to moisturize the skin and reduce acne.
TATCHA The Dewy Skin Cream, 50ml
 
Joana Soares profile picture
Perfect for acne-prone skin, this gentle night mask features azelaic acid, which helps brighten your complexion while you sleep, but should only be used on nights you exfoliate.
Drunk Elephant Bouncy Brightfacial Mask 50ml
 
Joana Soares profile picture
Perfect for sensitive and acne-prone skin, this product helps fade dark spots and small pimple scars with a blend of Azelaic Acid, PHA, and 3% TXA.
Farmacy Brighten up 3% TXA Dark Spot Toner 120ml
 
Joana Soares profile picture
Drugstore alternative to the drunk elephant bouncy bright facial and farmacy brighten up toner.
Redness Relief Azelaic Acid Serum - Peach Slices | Ulta Beauty
 
Joana Soares profile picture
A must-have and a favorite skincare product. It is incredibly hydrating, helps strengthen the skin barrier (especially when using harsh products like tretinoin), and leaves skin "so plumped up, so hydrated, so even toned."
Farmacy 10% Niacinamide Night Mask 50ml
 
Joana Soares profile picture
Performs well as a daily staple in both morning and night routines, layering easily and pairing smoothly with other products. Requires a patch test for reactive skin, as the included plant extracts can still trigger irritation despite the lack of ess...
Haruharu wonder - Black Rice Hyaluronic Toner
 
Joana Soares profile picture
4-in-1 formula The product functions as a serum, setting spray, and a foundation mixer to create a radiant finish. “Bi-layer" formula
d'Alba - White Truffle First Spray Serum

Tools

 
Joana Soares profile picture
This is a "wonderful" tool for a lift, especially for touch-ups on the go. It heats up and curls lashes like a "curling iron for your lashes" in a safer way than old methods.
GrandeLASH-LIFT Heated Lash Curler - Grande Cosmetics | Ulta Beauty

Fragances

 
Joana Soares profile picture
It's a "complex vanilla" with notes of pear, rose, and vanilla, creating a "beautiful warm feminine scent" ideal for a date.
Vanilla Woods Eau de Parfum - The 7 Virtues | Sephora