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A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Soft Pinch Liquid Blush
A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Positive Light Liquid Luminizer Highlight
A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish—just swipe on, blend, and go.
Warm Wishes Effortless Bronzer Sticks
An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.
Soft Pinch Tinted Lip Oil
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Positive Light Silky Touch Highlighter
A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
Stay Vulnerable Melting Cream Blush
A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash.
Positive Light Under Eye Brightener
A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.
Kind Words Lip Liner
A gift-worthy, limited-edition set featuring minis of Soft Pinch Liquid Blush and Positive Light Liquid Luminizer in new and fan-favorite shades.
Mini Blush & Glow 4-Piece Set
A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Liquid Touch Brightening Concealer - Rare Beauty by Selena Gomez | Sephora
A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Perfect Strokes Universal Volumizing Mascara
An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Liquid Touch Weightless Foundation
A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one with crease-resistant color.
All of the Above Weightless Eyeshadow Stick
A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
Pore Diffusing Primer - Always an Optimist Collection
An ultrafine, glow-boosting mist, now in a portable mini size to hydrate, prime, set, and refresh your skin wherever you go.
Mini Always an Optimist 4-in-1 Mist
An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.
Always An Optimist 4-in-1 Prime & Set Mist
A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.
Stay Vulnerable Glossy Lip Balm
A silky, do-it-all, talc-free loose setting powder to visibly smooth, blur, and control shine for a soft natural finish and all-day comfort.
Always an Optimist Soft Radiance Setting Powder
A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.
Kind Words Matte Lipstick
An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time.
Perfect Strokes Matte Liquid Liner