Great makeup starts with the perfect canvas. These face primers smooth, hydrate, blur pores, and grip foundation like a dream. Whether you’re going for dewy, matte, or silky skin, this list has the priming essentials that set the tone for your entire...
A hydrating priming serum with a facial roller to sculpt your face and leave a healthy, radiant glow.
Glow and Sculpt Face Serum Primer with Niacinamide
An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish.
Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
This lightweight, non-comedogenic illuminator is your forever first step under makeup for a hydrated, glowy radiance.
Glowy Super Gel Lightweight Dewy Multipurpose Illuminator
Our non-comedogenic, jelly-like primer instantly controls excess oil, adds smooth texture, and blurs pores for an airbrushed, soft focus finish.
Easy Blur Silicone-Free Smoothing & Pore-Minimizing Primer
A mineral SPF 30 primer that smooths and grips makeup, keeping skin hydrated and radiant with a lightweight formula made for seamless application.
prime & PROTECT SPF 30+ Smoothing Primer
A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
Pore Diffusing Primer - Always an Optimist Collection
A bestselling hydrating primer and moisturizer that nourishes, plumps, and preps skin to improve the look of foundation.
Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid
A blurring, mattifying primer that minimizes the look of pores, visibly evens texture, and controls shine while gripping makeup for all-day, ultimate wear.
Secure the Blur Makeup Magnet Primer
A lightweight cream that provides time-release hydration and helps skin feel firmer and more elastic, all while soothing and prepping skin for makeup.
Great Skin Priming And Firming Moisturizer With Peptides And Hyaluronic Acid
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion.
e.l.f. Power Grip Primer - Clear 0.811 fl oz
Next-level moisture & vanishing pores? It’s not magic, it’s makeup! Milani Conceal + Perfect Blur Out Smoothing Primer instantly blurs & moisturizes while delivering a refreshing cooling sensation.
Milani Conceal + Perfect Blur Out Smoothing Primer - 0.74 fl oz
Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
Wet n Wild Prime Focus Clingy Serum Makeup Primer - 0.67oz
Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz
Sticky gel formula grips makeup for long-lasting wear
e.l.f. Power Grip Matte Primer - 0.87 fl oz
The e.l.f. Poreless Face Primer helps fill in enlarged pores, fine lines, and wrinkles to transform your face into a flawless, smooth canvas ideal for long-lasting makeup application.