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Flawless Base: Primers That Work Like Magic

Purple Star emoji 15 items
Great makeup starts with the perfect canvas. These face primers smooth, hydrate, blur pores, and grip foundation like a dream. Whether you’re going for dewy, matte, or silky skin, this list has the priming essentials that set the tone for your entire...
 
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A hydrating priming serum with a facial roller to sculpt your face and leave a healthy, radiant glow.
Glow and Sculpt Face Serum Primer with Niacinamide
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An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish.
Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
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This lightweight, non-comedogenic illuminator is your forever first step under makeup for a hydrated, glowy radiance.
Glowy Super Gel Lightweight Dewy Multipurpose Illuminator
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Our non-comedogenic, jelly-like primer instantly controls excess oil, adds smooth texture, and blurs pores for an airbrushed, soft focus finish.
Easy Blur Silicone-Free Smoothing & Pore-Minimizing Primer
 
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A mineral SPF 30 primer that smooths and grips makeup, keeping skin hydrated and radiant with a lightweight formula made for seamless application.
prime & PROTECT SPF 30+ Smoothing Primer
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A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
Pore Diffusing Primer - Always an Optimist Collection
 
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A bestselling hydrating primer and moisturizer that nourishes, plumps, and preps skin to improve the look of foundation.
Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid
 
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A blurring, mattifying primer that minimizes the look of pores, visibly evens texture, and controls shine while gripping makeup for all-day, ultimate wear.
Secure the Blur Makeup Magnet Primer
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A lightweight cream that provides time-release hydration and helps skin feel firmer and more elastic, all while soothing and prepping skin for makeup.
Great Skin Priming And Firming Moisturizer With Peptides And Hyaluronic Acid
 
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Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion.
e.l.f. Power Grip Primer - Clear 0.811 fl oz
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Next-level moisture & vanishing pores? It’s not magic, it’s makeup! Milani Conceal + Perfect Blur Out Smoothing Primer instantly blurs & moisturizes while delivering a refreshing cooling sensation.
Milani Conceal + Perfect Blur Out Smoothing Primer - 0.74 fl oz
 
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Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
Wet n Wild Prime Focus Clingy Serum Makeup Primer - 0.67oz
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Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz
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Sticky gel formula grips makeup for long-lasting wear
e.l.f. Power Grip Matte Primer - 0.87 fl oz
 
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The e.l.f. Poreless Face Primer helps fill in enlarged pores, fine lines, and wrinkles to transform your face into a flawless, smooth canvas ideal for long-lasting makeup application.
e.l.f. Poreless Face Primer Large - 1.01 fl oz
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