Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
My Trending e.l.f. Makeup Picks
8
items These e.l.f. favorites keep going viral—the primer that sells out, the concealer that dupes pricier brands, and the lip oil everyone raves about. Affordable, hype‑backed, and with thousands of reviews, they’re the products I’d actually keep in my mak...
Sections
3
Prep & Base
Glow & Color
Lips & Lashes
Prep & Base
This is the one that made "grip primer" a whole category. Tacky gel finish, but it makes everything on top of it last so much longer — even through a sweaty day.
E.L.F. Power Grip Gel-Based Hydrating Face ELF Makeup Primer .811 Oz Full Sz BOX
Velvety texture that blurs pores without going cakey. My go-to when I want skin to look "no-makeup makeup" smooth.
E.L.F. Poreless Putty Primer (ELF 85912 - Universal Sheer) - *Joy's Cosmetics*
The concealer that gets compared to Tarte Shape Tape constantly. 25 shades means there's actually a good match for most people.
ELF Full Coverage Matte 16 Hour Camo Concealer 25 Shades Vegan Creaseless
Not quite foundation, not quite skincare — mix a few drops into your moisturizer or wear it alone for that soft-focus glow everyone's obsessed with.
e.l.f. Cosmetics Halo Glow Liquid Filter - (31.5ml)
Glow & Color
Sets makeup without flattening the glow — the soft-focus effect it gives on camera is why it keeps trending.
e.l.f. Halo Glow Powder Filter Ultra-fine Finishing Powder Smooths The Look... for sale online
Very pigmented, a little goes a long way. Blends into a natural flush instead of sitting on top of skin.
Elf Camo Liquid Blush ~ You Choose
The cushion-tip applicator makes this dangerously easy to build up — start light, you can always add more.
e.l.f. Halo Glow Highlight Beauty Wand Liquid Gold 0.33 fl oz (Pack of 3) for sale online
Lips & Lashes
Hourglass-shaped brush that actually lifts and separates instead of clumping. Good everyday volume without falling flat by midday.
E.L.F. Big Mood Mascara Mega Volume & Lifting PITCH BLACK Full Size .36oz