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Books for Founders, Solopreneurs and Product People

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A ruthless edit of books that actually move the needle on product, UX, and thinking clearly. It's basically a cheat sheet for anyone who wants to build or sharpen their product sense. Plus some mind-bending reads about who we are, how we got here, an...
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Books for PMs, Founders and Builders

A cheat sheet for anyone who wants to build or sharpen their product sense. 

 
Karo Zieminski profile picture
If you’ve ever avoided a tough conversations (I know I did!), this book will give you the exact words and courage to do it right.
Radical Candor: Be a Kick-Ass Boss ...
 
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If your product’s great but the story is muddy, start here.
Obviously Awesome: Nail Product Positioning
 
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The concept of atomic networks is 🔥
The Cold Start Problem: Start & Scale Network Effects
 
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The manual for your brain’s bugs. Learn when to trust your gut, and when it’s gaslighting you.
Thinking, Fast and Slow
 
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A must-read for PMs. The antidote to polite lies in user interviews. This book will teach you how to ask questions the right way.
The Mom Test: Talk to Customers & Learn
 
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Helps you understand how disruptive innovation occurs, especially in industries slow to adopt new technology.
The Innovator's Dilemma: When New Tech Disrupts
 
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A must read for PMs. The clearest playbook for building products people come back to, without relying on dark patterns.
Hooked: How to Build Habit-Forming Products
 
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It’s the operating manual I wish I had on day one as a manager.
High Output Management
 
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This book showed me how to turn “customer obsession” into a daily, mechanical habit.
Working Backwards: Insights & Secrets from Amazon
 
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Whenever I feel lost between discovery and delivery, this book recenters me.
Inspired: How to Create Tech Products Customers Love
 
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The only book that felt truly honest about how hard leadership really is.
The Hard Thing About Hard Things: Building a Business
 
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This taught me why early traction doesn’t equal mainstream success. And how to bridge the gap.
Crossing the Chasm, 3rd Edition: Marketing
 
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Great for PMs. It teaches you to say “no” to good ideas so you can win with the great ones.
Playing to Win: How Strategy Really Works
 
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It’s the best BS-detector for fluffy “strategy” I’ve ever read.
Good Strategy Bad Strategy: The Difference
 
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Think of it as a manual for designing your day like a product sprint.
Make Time: How to Focus on What Matters Every Day
 
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Tony’s stories made me braver about hard product calls.
Build: An Unorthodox Guide to Making Things
 
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This book gave me the mental models to make clearer, calmer decisions.
Poor Charlie's Almanack: Wit & Wisdom
 
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It’s the rare “soft skills” book with hard results.
The 15 Commitments of Conscious Leadership
 
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If you're a generalist, this book will make you feel great about it.
Range: Why Generalists Triumph - Epstein
 
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Great for when you want to learn how to stop pushing and start listening. You'll see the results.
Never Split the Difference: Negotiating As If Your Life Depended On It
 
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I finished it in a weekend and started seeing constraints everywhere (in a good way).
The Goal: A Process of Ongoing Improvement
 
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One of the most important books I have EVER read. Steven's advice is simple, memorable, and weirdly perfect for product docs.
On Writing: A Memoir of the Craft: King, Stephen
 
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This taught me to trade opinions for experiments, fast.
The Lean Startup: How Entrepreneurs Use Continuous Innovation
 
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A practical companion to Lean Startup when you want step-by-step.
Running Lean: Iterate from Plan A (Lean Series)
 
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Success isn’t just talent. It’s timing, culture, and 10,000 hours of context.
Outliers: The Story of Success: Gladwell, Malcolm
 
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How ideas spread and suddenly explode—sticky, contagious, and context-driven.
The Tipping Point: How Little Things Matter
 
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How luck masquerades as skill. Especially in business.
Fooled by Randomness: The Hidden Role of Chance
 
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I like how Goldratt strips decisions down to what really matters. It gave me a new lens for cutting through noise and focusing on what will actually move the business/project forward.
The Choice: Goldratt, Eliyahu M, 9780884271932
 
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What I loved about this book is how it makes sketching feel like a real superpower. It reminded me that the best ideas usually start as doodles on a napkin, not polished mockups.
Sketching User Experiences: Getting Design Right
 
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This book made me realize how many “invisible” design choices shape user behavior. I loved how it gave me language to push for better UX in product discussions.
The Essentials of Interaction Design by Alan Cooper
 
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What I like most is its simplicity- it’s a short book, but it flips your mindset from shipping features to delivering real-world results.
Outcomes Over Output: Customer Behavior Key
 
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Super practical. It's framed for interviews, but honestly, it’s just a toolkit for thinking like a PM under pressure.
Decode and Conquer: Product Management Interviews
 
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What I loved is how tactical it is. It’s the book that finally convinced me you can’t skip user validation without paying for it later.
Validating Product Ideas: Lean User Research
 
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I enjoyed this one because it lowers the barrier to doing research. It made me realize you don’t need a huge budget to start learning from users.
Just Enough Research: Erika Hall - Books
 
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It shows how product work connects to systems thinking. It changed the way I look at queues, delays, and why teams get stuck.
The Principles of Product Development Flow
 
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Explains why leadership isn’t about playing hero, but about keeping calm when everything feels messy.
No-Drama Leadership: How Enlightened Leaders Transform
 
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What I loved is how it pushes you to look beyond your product to the ecosystem you’re playing in. It’s a wake-up call for strategy.
Winning the Right Game: Disrupt, Defend, Deliver
 
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I like how timeless it feels. It’s still the best explanation for why products stall after early adopters.
Crossing the Chasm, 3rd Edition: Marketing
 
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Networking is not selling. It's collaborating.
Stop Wasting Your Time Networking: Ultimate Guide

Books for Humans

My top mind-bending reads about who we are, how we got here, and why we build—history, anthropology, psychology, and the stories that shape us.

 
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My favourite by Harari. The clearest, most gripping story of how we became us—from myth-making apes to globe-shapers.
Sapiens: A Brief History of Humankind
 
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Humans aren’t rational. We’re reliably irrational in ways you can design for.
Predictably Irrational, Revised and Expanded
 
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The best deep dive into why humans act the way we do—from neurons to culture.
Behave: The Biology of Humans - Sapolsky
 
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A sweeping explanation of why societies developed so differently.
Guns, Germs, and Steel: Fates of Societies
 
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Your brain has two modes—this book shows how they run (and sometimes ruin) your decisions.
Thinking, Fast and Slow: Kahneman, Daniel - Books
 
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Tiny tweaks, compounding gains—this is the most actionable guide to behavior change I’ve used.
Atomic Habits: Easy Way to Build & Break Habits
 
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The classic playbook for why people say “yes”—and how to use it ethically.
Influence: The Psychology of Persuasion
 
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Science explained with humor and wonder. Pure delight.
A Short History of Nearly Everything: Bryson, Bill
 
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Introverts aren’t broken; they’re a superpower in disguise. Helped me redesign meetings and roles for different energy types.
Quiet: The Power of Introverts - Susan Cain
 
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A narrative doorway into the science of judgment and decision-making.
The Undoing Project: A Friendship That Changed Our Minds
 
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You'll learn about instincts that distort your worldview, and how to fix them.
Factfulness: Ten Reasons We're Wrong About the World
 
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A provocative rethink of how societies formed. You may argue with it; that’s half the fun.
The Dawn of Everything: A New History of Humanity
 
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Useful for macro-thinking about prosperity, incentives and policy.
Why Nations Fail: Origins of Power & Poverty
 
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How culture and psychology co-evolved to create modern Western minds. Makes  user research feel hilariously WEIRD-biased.
The WEIRDest People in the World: How the West Became Psychologically
 
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A practical guide for working across cultures. Focus on communication, feedback, trust.
The Culture Map: Breaking Global Boundaries
 
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A history of genetics that reads like a novel. Ethics, identity, and the future, told with care.
The Gene: An Intimate History by Siddhartha Mukherjee
 
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Perfect for strategy minds who love synthesis, you can re-read yearly, it's pure distillation.
The Lessons of History