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Holy-Grails and Go-Tos in Affordable Makeup

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These products are my favorite cosmetics that I genuinely use in my day-to-day life. I mostly own drugstore makeup, and I think these affordable products have the quality of high-end ones. The holy-grails, the classics, the go-tos.
Sections
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Primer

My favorite primers that make your makeup STICK!

 
Kasey Cload - UGC profile picture
My favorite primer for blurring pores and texture! It doesn't cause my makeup to pill, and it adheres nicely to foundation layered over top! I love how it is basically just IRL facetune.
e.l.f. Liquid Poreless Putty Primer
 
Kasey Cload - UGC profile picture
A classic! It works so well to really keep your makeup locked to your face all day! I pair it with the e.l.f. Poreless Putty Primer and they work together so well! I could sleep in the primer if I wanted to and would wake up with a fresh base!
e.l.f. Power Grip Primer
 
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I love how this adheres, not only glitter, but eyeshadow to my eyelids. It makes the eyeshadow color payoff MUCH more vibrant. Long-lasting too!!
NYX Glitter Primer

Foundation

My favorite foundations/cc creams that I feel every budget-girly needs to have!

 
Kasey Cload - UGC profile picture
Phenomenal coverage for a cc cream! I love that SPF is included, and I love the pump mechanic on a flexible tube, it is so unique! Perfect for any makeup base!
e.l.f. Camo CC Cream w/ SPF 30
 
Kasey Cload - UGC profile picture
My daily foundation, I love the lightweight feel it has, and it is NEVER cakey. Perfect for a simple makeup rush, and the consistency makes blending literally take 5 seconds.
Covergirl Nourishing SKINTINT
 
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Classic, every woman in my life has this! It is popular for a reason! Affordable and high-quality foundation.
Maybelline Fit Me® Matte + Poreless Foundation Makeup

Concealer

My favorite concealers! High-coverage and long-lasting!!

 
Kasey Cload - UGC profile picture
Great full-coverage concealer! I love how easily it covers up my redness and blemishes. It brightens the face so nicely.
e.l.f. 16-Hour Camo Full Coverage Concealer
 
Kasey Cload - UGC profile picture
Just insanely good. My go-to, everyday concealer, zero cakiness/texture, even on my undereyes. It does what it says: erases. Medium coverage, my pride and joy.
Maybelline Instant Age Rewind® Eraser Multi-Use Concealer

Contour

I love a good, non-muddy contour!!

 
Kasey Cload - UGC profile picture
Such a simple, yet effective product. You cannot go wrong with contour, it is so buttery soft and smooth! A favorite for sure!
e.l.f. Contour Palette

Blush

Pigmented blush is hard to find for this cheap! I got this one off TikTok shop and I use it every day!

 
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Literally lasts all day, even with powder on top, it doesn't get matte, it maintains that dewy finish. It is quite literally my favorite liquid blush I own!
Kyahbeaute Dewy Bloom Beauty Wand

Powder

Simple, iconic drugstore powders, both pressed and loose.

 
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So good! I love how it sets your makeup but then re-invites that shine back, which a powder normally takes away. Perfect for a dewy makeup look that you don't want melting off!
e.l.f. Halo Glow Loose Setting Powder
 
Kasey Cload - UGC profile picture
Love, love love!! Perfect for the under-eyes and setting your base makeup!
Covergirl Clean Fresh Pressed Powder
 
Kasey Cload - UGC profile picture
Such a classic! Every woman in my life owns this, you just can't go wrong. I love how it includes a sponge and mirror, like what a steal!
Maybelline Fit Me® Matte + Poreless Powder Foundation Makeup

Highlighter

My favorite two-in-one product ever! I swear this and the e.l.f. clear mascara/brow gel are all you need for a full face!

 
Kasey Cload - UGC profile picture
I LOVE this thing! The highlighter side is my favorite highlighter that I own. It is so easy to use, and glides on so smooth. The contour side blends out like straight butter. Perfect product!
NYX Wonder™ Stick Contour and Highlighter Stick

Brow

So simple, yet such a staple. Some days, I literally just use this on its own.

 
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Love the tint of this brow gel, and I love how it functions like a hairspray for my brows. They are not moving ANYWHERE with this on!
e.l.f. Tinted Brow Gel

Eyeshadow

Dirt-cheap eyeshadow palette I got off of TikTok shop! It is so good, and I love using it out and about.

 
Kasey Cload - UGC profile picture
The cutest, most compact eyeshadow palettes I own! I have two; a brown-ish neutral palette and a pinkish-sparkly palette. There are adorable!
DIKALU Eyeshadow Palette

Eyeliner

These are my two favorite eyeliners. One for the grungy, smudged look, and one for the exact opposite. The second one ain't goin' NOWHERE! When it's on, it's ON.

 
Kasey Cload - UGC profile picture
Perfect for a smokey eye-look with a blurred eyeliner moment! I like to apply it (doesn't need to be perfect) and then take a brush or my finger and smoke it out. It is like a crayon for your eyes!
Unstoppable® Mechanical Eyeliner Pencil
 
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The waterproof capabilities on this are actually stupidly overpowered. I had to SCRUB my hand to get it off, they weren't lying when they said it is waterproof and breakup-proof. Extremely long lasting.
Wet N Wild Breakup Proof Eyeliner

Mascara

Just classic, 10/10, stunning, gorgeous, MWAH, love, love, LOVE these! 

 
Kasey Cload - UGC profile picture
Love how waterproof and long-lasting this is! It helps my eyelashes actually hold a curl, and it definitely lengthens them!
Believe Beauty Extended Lash Lengthening Mascara
 
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Easily the greatest mascara, it is criminal how low the price is in correlation to how good the product is. I need to buy me another tube ASAP.
Lash Princess False Lash Mascara
 
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OMG OMG OMG!! Best product, especially for younger people. This is single-handedly the one thing I keep on me at all times. I like to apply a few layers on my lashes, and once they are COMPLETELY DRY, I curl them. The clear mascara stiffens your lash...
e.l.f. Clear Brow & Lash Mascara

Lipstick

So cute and so pretty! Lasts HOURS on me!

 
Kasey Cload - UGC profile picture
Such cute packaging! I love how saturated to color is and how it glides on like butter! It lasts hours and the packaging is so cute and high-quality!
Gege Bear Lipstick
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Lipgloss/oil

Simple, yet effective. Iconic lip oil that stays shiny for a couple hours before you need to reapply, which I don't find in most other glosses/oils.

 
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Lasts on my lips for HOURS, even after eating and drinking; stays shiny and pigmented!
NYX Fat Oil Lip Drip Lip Gloss

Lipstain

Simple but, my GOD, it lasts forever. It has kept my lips tinted for over 48 hours at a time, I swear on everything.

 
Kasey Cload - UGC profile picture
I use this everyday! I like to outline my lips with this and dab a bit on the inside as well, let it set for a bit, then wipe it off. It look like no-makeup, just natural lips, and is perfect for overlining without looking crazy. Long-lasting and per...
Wet n Wild Lip Stain