Ulta lets you sample before you commit, which is the whole reason to buy fragrance there instead of blind online. These are worth walking into the store to actually smell first. (Note: This list contains affiliate links, and I may earn a small commis...
A brighter citrus-and-jasmine scent number, the daytime alternative to the warmer 62.
Cheirosa 40 Bom Dia Bright™ Perfume Mist
Pear and cotton candy, a fruitier and sweeter entry than the coconut-forward Cloud.
Thank U, Next Ariana Grande for women
Warm vanilla and cocoa. Softer and less sweet than her original, aimed at an older audience.
Eilish No. 2 Eau de Parfum
Floral and affordable. The everyday fragrance people repurchase without a second thought.
Vince Camuto Amore Eau de Parfum Spray
Honeysuckle and caramel. The 2000s icon that still outsells most new releases.
Viva La Juicy Eau de Parfum Spray, 3.4 oz
Tuberose and cocoa in a stiletto bottle. Loud, memorable, and built for evening.
Good Girl Eau de Parfum Miniature 0.24 fl oz
Coffee and vanilla. The fragrance most likely to get you stopped and asked what you are wearing.
Yves Saint Laurent - Black Opium Eau De Parfum - 50ml
Fresh and youthful, built for daytime. The bottle everyone recognizes across a room.
Daisy Eau De Toilette 100 mL
Musky floral with real longevity. The newer prestige release actually worth the price.
Prada Paradoxe 3oz Eau de Parfum Spray
Explosively floral and long-lasting. One spray genuinely lasts a full day.
Flowerbomb Eau De Parfum by Viktor & Rolf
Citrus and jasmine. The Mediterranean-summer scent that never stops selling.
Dolce&Gabbana Light Blue Eau De Toilette für Damen
White florals, heavy and distinctive. Not for the office; built for a night out.
GUCCI Bloom Perfume
Gourmand vanilla that reads expensive. The Kayali line that gets recommended most.
KAYALI VANILLA | 28 Eau de Parfum
Skin-scent musk that reacts differently on everyone. The 'smells like you but better' fragrance.
Glossier You Eau de Parfum
A house-brand layering oil that extends any perfume's wear time for a fraction of designer prices.
How to Layer Perfume & Fragrances - Ulta Beauty
Chestnut and clove. A cozy, unisex scent built for cold-weather evenings.
Buy Maison Margiela Replica By The Fireplace EDT 100ml
Cherry liqueur and almond. Expensive and it earns every compliment it gets.
Lost Cherry Eau de Parfum
Rose and peony in a soft, powdery base. The grown-up floral that ages well over decades.
Chloé Eau de Parfum 1 fl oz
Pomegranate and peony. Light enough for daily office wear without being forgettable.
Versace Bright Crystal 6.7 oz EDT Spray
Tequila and orange blossom. Sweet without being cloying, built for a night out.
JIMMY CHOO I WANT CHOO FOR WOMEN EDP 100ML
Iris and praline. The fragrance repeatedly voted most-repurchased in France.
La Vie Est Belle Eau De Parfum - Women's Perfume - Lancôme
Raspberry and vanilla. Softer than most gourmands, works for daytime as well as evening.
BECAUSE IT'S YOU 100 ml Eau de Parfum
Berries and jasmine in a deep red bottle. Distinctly British without being old-fashioned.
Her Eau de Parfum 100ml - Women | Burberry® Official
The house-brand way to try three scents before committing to a full bottle of any one.
Fragrance Gift Sets
Warm musk and amber. The indie-brand fragrance TikTok made a genuine bestseller.
