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The 'No-Makeup' Makeup Routine: Viral Favorites
25
items Heavy glam is out, and the luminous, fresh-faced 'clean girl' aesthetic is in. These 25 viral makeup products enhance your natural features rather than covering them up. Effortless, dewy, and beautiful.
This literally grips your makeup so it doesn't move all day. The gel texture feels sticky for a second, but that's what makes your foundation last through heat and humidity.
Power Grip Primer | Sticky Gel + Hyaluronic Acid
The length this gives is unbelievable. The flexible wand catches every tiny lash and it never clumps, even after three coats. My lashes look like extensions.
Lash Sensational Sky High® Washable Mascara
The perfect dupe for the expensive flawless filter. I wear this alone on good skin days for a beautiful all-over glow, or under foundation as an illuminating base.
L'Oreal Paris True Match Lumi Glotion Glow
Not sticky at all! It provides a gorgeous wash of color and keeps my lips hydrated for hours. The fat applicator feels luxurious and covers the lips in one swipe.
Tinted Lip Oil - Fat Oil Lip Drip Lip Gloss | NYX Professional Makeup
An absolute classic that beats high-end concealers. The sponge tip blends the product seamlessly and it never creases in my under-eye lines.
Instant Age Rewind® Eraser Multi-Use Concealer
Gives you that "lit from within" look. I use this on the high points of my face instead of a powdery highlighter for a much more natural, wet-looking glow.
Halo Glow Liquid Filter Complexion Booster
You literally only need one tiny dot. This bottle will last me a decade. The pigment is incredible and it blends out to the most natural, healthy flush.
Soft Pinch Liquid Blush
It costs $5 and works better than $30 mascaras. Incredible volume and length. Warning: it's not waterproof, so don't wear it to a sad movie!
essence Lash Princess False Lash Mascara Black
The fibers in this gel grab onto my sparse brow hairs and make them look full and fluffy. It holds them in place all day without feeling crunchy.
NYX PROFESSIONAL MAKEUP Thick It Stick It Brow
The peachy-pink shade with a subtle gold shimmer looks flattering on every skin tone. It gives you blush and highlight in one step.
Luminoso Baked Blush - Milani - Ulta Beauty
If you want length over volume, this is the one. The skinny comb separates lashes perfectly so you never get that spidery look.
L'Oreal Paris Telescopic Mascara, Separating
Smells like a tropical vacation. The texture is a cream-powder hybrid that melts into the skin so you never look orange or streaky.
Murumuru Butter Bronzer | Bronzer
A vintage favorite that is still viral. I use a powder puff to press this into my t-zone and it blurs my pores completely like a real-life Instagram filter.
Coty Airspun Loose Face Powder, 041 Translucent Extra Coverage ...
Looks and feels exactly like the expensive Fenty gloss. It visibly plumps my lips slightly and the hyaluronic acid keeps them smooth.
Hydrating Lifter Lip Gloss with Hyaluronic Acid
It feels like a buttery lip balm but gives the color of a lipstick and the shine of a gloss. So comfortable to wear every day.
Super Lustrous Glass Shine Balm
My favorite everyday base. It evens out my redness but still looks like skin. It's incredibly hydrating and doesn't cling to any dry patches.
Bare Focus Tinted Hydrator Tinted Skin Veil | Porcelain
The ultimate lazy girl makeup. I swipe this cream stick on my cheeks, lips, and eyelids and blend with my fingers. An entire face done in 60 seconds.
Monochromatic Multi Stick Makeup | e.l.f. Cosmetics
I use this white pencil in my inner corners and my waterline. It instantly makes my eyes look bigger, brighter, and more awake.
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil
Just as good as the $20 pink sponge. I use it damp to bounce my foundation into my skin for a flawless, airbrushed finish.
Miracle Complexion Sponge
Packed with hyaluronic acid. This provides sheer coverage that just makes your skin look like a better, more hydrated version of itself.
Hydro Boost Hydrating Tint, Liquid Makeup For Dry Skin
I use the green shade to color correct my red blemishes before applying foundation. It neutralizes redness completely so I can use less makeup overall.
HD Pro.Conceal
Perfect for traveling. The mattes blend easily and the shimmers are incredibly buttery. You get everything you need for a daily look for just $3.
Bite-Size Mini Eyeshadow Palette - Acai You | e.l.f. Cosmetics
I spray this in an "X" and "T" motion after I finish my makeup. It locks everything in place through a 10-hour workday without feeling tight.
2.02 oz Matte Finish Long Lasting Makeup Setting Spray Vegan ...
The Red Dahlia shade is the perfect "my lips but better" color. I keep one in my car, my purse, and my desk at all times.
Tinted Lip Balm
The hourglass brush grabs every single lash from root to tip. It gives that dramatic, false-lash look with just two coats.
Extra Sculpt Volume Mascara - KIKO