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Eye & brow must-haves: shadows, liners, mascaras & more 👀

Purple Star emoji 24 items
Everything you need to create the perfect eye look! From pigmented shadows to precise liners, volumizing mascaras, and brow essentials—these must-haves will keep your eyes bold, defined, and flawless.
Sections
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Mascara

 
Katarina profile picture
Delivers bold volume and intense black color for dramatic lashes in just one swipe. The oversized brush coats every lash for a full, fanned-out effect without clumping. Affordable and long-lasting, it’s perfect for those who love a big, eye-catching ...
Black I Love Extreme Crazy Volume Mascara - Essence | Ulta Beauty
 
Katarina profile picture
Lifts, curls, and adds bold volume for a long-lasting, eye-opening effect. Smudge-resistant and bouncy all day—no lash curler needed!
Volum' Express Colossal Curl Bounce Mascara - Maybelline | Ulta Beauty
 
Katarina profile picture
Gives bold volume, length, and a fanned-out lash effect in a softer brown-black shade. Lightweight and perfect for everyday glam!
Brownish Black Lash Sensational Firework Washable Mascara - Maybelline | Ulta Beauty
 
Katarina profile picture
Delivers intense volume, rich black color, and a full-fan effect. Smooth, buildable, and perfect for bold, dramatic lashes!
Blackest Black Lash Sensational Luscious Mascara - Maybelline | Ulta Beauty
 
Katarina profile picture
Gives full, fanned-out lashes with intense black pigment. Buildable, clump-free, and perfect for a bold, eye-opening look!
Very Black Lash Sensational Mascara - Maybelline | Ulta Beauty
 
Katarina profile picture
Delivers intense volume, length, and definition with a clump-free formula. Long-wearing and buildable for bold, fluttery lashes!
Black Highly Rated Mascara - Milani | Ulta Beauty

Eyebrows

 
Katarina profile picture
Gives brows a lifted, sculpted look with strong, long-lasting hold. Easy to use and perfect for a sleek, laminated effect!
Brow Lifting Gel Set - Essence | Ulta Beauty
 
Katarina profile picture
Tames, shapes, and adds a natural tint for quick, effortless brows. Lightweight, long-lasting, and perfect for on-the-go grooming!
Express Brow Fast Sculpt Mascara - Maybelline | Ulta Beauty
 
Katarina profile picture
Combines precision and softness for natural, full-looking brows. Easy to use, blendable, and perfect for quick, effortless definition!
Express Brow 2-In-1 Pencil And Powder - Maybelline | Ulta Beauty
 
Katarina profile picture
Delivers 16-hour wear with a creamy, smudge-proof formula for bold, defined brows. Long-lasting, buildable, and perfect for a sculpted look!
Stay Put Brow Color - 16-Hour Wear Brow Pomade - Milani | Ulta Beauty
 
Katarina profile picture
Creates natural, hair-like strokes for a microbladed look without the commitment. Long-wearing, smudge-proof, and perfect for effortless, full brows!
Weekend Brow Eyebrow Tint - Milani | Ulta Beauty
 
Katarina profile picture
Keeps brows in place all day with a lightweight, non-sticky hold. Perfect for taming unruly hairs or setting brow products for a polished, long-lasting finish!
Control Freak Clear Eyebrow Gel - NYX Professional Makeup | Ulta Beauty
 
Katarina profile picture
A must-have for achieving that effortless, lifted brow look. Its clear, non-flaky formula gives you flexible yet strong hold that lasts all day—no crunchiness or stiffness. Whether you're going for natural definition or full-on laminated brows, this ...
The Brow Glue Laminating Setting Gel - NYX Professional Makeup | Ulta Beauty

Eyeliner

 
Katarina profile picture
Makes the perfect wing effortless with a precise stamp and long-lasting formula. Smudge-proof and easy to use—flawless wings in seconds!
Black Quick Wing! Stamp Eyeliner - Essence | Ulta Beauty
 
Katarina profile picture
Delivers bold, smudge-proof color with a precise, easy-to-use tip. Long-lasting and waterproof for all-day perfection!
Black Stay Put Tank Liquid Eyeliner - Milani | Ulta Beauty

Eyeshadow

 
Katarina profile picture
Brings warm, fiery tones with ultra-blendable, pigmented shades. Perfect for creating everything from soft, everyday warmth to bold, smoky looks! ❤️‍🔥
Naked Heat Eyeshadow Palette - Urban Decay Cosmetics | Ulta Beauty
 
Katarina profile picture
Features romantic rosy tones with silky mattes and shimmering metallics. Blendable, pigmented, and perfect for soft, everyday glam! 🌸
Naked3 Soft Pink Eyeshadow Palette - Urban Decay Cosmetics | Ulta Beauty
 
Katarina profile picture
Delivers dazzling, high-impact shimmer with a smooth, blendable formula. Lightweight, long-wearing, and perfect for an eye-catching glow! ✨️
Cosmic 24/7 Moondust Glitter Eyeshadow Singles - Urban Decay Cosmetics | Ulta Beauty
 
Katarina profile picture
A dreamy mix of soft pinks, warm neutrals, and shimmers for effortlessly romantic eye looks. Perfect for everyday glam!
Light Ultimate Nudes Shadow Palette - Revolution Beauty | Ulta Beauty
 
Katarina profile picture
Dreamy pinks, warm neutrals, and rich shimmers for endless soft and romantic looks! 🩷
Affinity Forever Flawless Eyeshadow Palette - Revolution Beauty | Ulta Beauty
 
Katarina profile picture
Locks in sparkle for a flawless, crease-proof finish. Its lightweight, tacky formula keeps loose glitter and shimmer in place all day without fallout!
Long Lasting Glitter Primer - NYX Professional Makeup | Ulta Beauty

Serums

 
Katarina profile picture
Helps strengthen and condition for fuller, healthier-looking lashes and brows. Easy to use and perfect for daily growth support!
Highly Rated Lash & Brow Serum - Milani | Ulta Beauty
 
Katarina profile picture
Helps nourish and strengthen for fuller, healthier-looking lashes and brows. A must-have for a natural boost!
Peptide Strength Lash & Brow Serum - Revolution Beauty | Ulta Beauty

Eyelashes

 
Katarina profile picture
Delivers bold, fluttery volume with a lightweight, flexible feel. No glue needed—just click them on with the Jumbo Lash Liner for an easy, reusable glam look!
Jumbo Lash Volumizing False Lash - Full Feather Flex - NYX Professional Makeup | Ulta Beauty