Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!

Mom Brand Starter Kit: Fall 2025 Edition

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If you’ve been thinking about showing up online more - sharing your life, your routines, or just the stuff that’s actually helping right now - this list is for you. This is to help make making content doable - while you’re still living your regular m...
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Simple Tech Tools

What helps you film/create content without overwhelm.

 
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Let's me film without asking for help (or stacking cookbooks). This is a gimbal for smooth transitions and video content, plus includes a tripod built in.
Gimbal Stabilizer for Smartphone
 
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Mini-mic is a must, but the style you pic is completely up to you! These are so cute and so funny
Mini Microphone
 
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Another mini-mic option, this can clip on or you can hold. This is wireless and helps make your audio clearer especially when you aren't right in front of your phone.
Clip On Microphone

Digital Tools I love

Support consistency, creativity, and make showing up online easy.

 
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I use this to create blog graphics, pins, IG carousels, and even simple captions. Pre-sized templates = game changer.
Canva
 
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If you need email marketing, this is my favorite, easy-to-use, plus gorgeous tool.
Flodesk
 
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An all-in-one social media scheduling + analytics platform. Schedule posts to IG, TikTok, FB, LinkedIn, Pinterest, and Threads (yes, they were one of the first!).
Metricool

Content Tips

 
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5 Must-Have Tools
5 Tools Every Mom Brand and Momfluencer Needs
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More on batching here!
Why Content Batching Doesn’t Work for Momfluencers
 
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Why you should be getting started now!
Why October Is The Perfect Time To Start Posting As A Momfluencer