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My MUST HAVE Beauty Products

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This list is a curated edit of the products I consistently reach for across every part of my routine—skincare, makeup, hair, body care, tools, and fragrance. Each one has earned its place by performing well, delivering results, and making my daily ro...
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Skin Prep

Targeted treatments and primers that create the perfect base, keeping skin hydrated, smooth, and ready for makeup or a fresh, bare-faced day.

 
Keeley McHugh profile picture
Excellent primer for mature skin!
Studio Radiance Moisturizing + Illuminating Silky Primer
 
Keeley McHugh profile picture
I have noticed a huge difference in the texture of my skin and pore size after using this product consistently. Highly recommend!
Clinique Clarifying Lotion 2 - Exfoliator for Dry Skin
 
Keeley McHugh profile picture
This is a product that I can see instant results after using!
gold under eye patches for dark circles by grace & stella
 
Keeley McHugh profile picture
I use the serum at night and the stick as an under eye primer before applying my makeup.
VITAMIN C PRODUCTS
 
Keeley McHugh profile picture
Great gentle cleanser for all skin types.
Cetaphil Gentle Skin Cleanser 16 oz Cleanser for Unisex
 
Keeley McHugh profile picture
Another great option for a gentle cleanser. I have very sensitive skin and can use this without any problems!
Ocean Cleanser | Clean Face Wash | Seaweed Skincare | Vegan & Cruelty- ...
 
Keeley McHugh profile picture
Great daily moisturizer with SPF! Makeup goes on smooth and works well with my primer.
Toleriane Double Repair Facial Moisturizer with SPF 30
 
Keeley McHugh profile picture
This toner is praised for its lightweight, hydrating formula that absorbs quickly, balances skin, and layers well under makeup. With ingredients like hyaluronic acid, squalane, and vitamin E—and free from common irritants—it’s a reliable choice for s...
Cosmic Silk Hydrating Milky Toner - Bubble | Ulta Beauty
 
Keeley McHugh profile picture
This serum really delivers on its claims—hydrating, brightening, and repairing the skin barrier while leaving a lightweight, non-sticky finish that works perfectly under makeup. Packed with powerhouse ingredients like hyaluronic acid, phytomucin, and...
Phyto Mucin Glow Serum - BYOMA | Ulta Beauty
 
Keeley McHugh profile picture
Cocokind’s electrolyte-powered Water Cream is a lightweight gel moisturizer that absorbs quickly, calms redness, and delivers breathable hydration without shine or stickiness. With electrolytes, beta glucan, and microalgae peptides, it strengthens th...
Electrolyte Water Cream - cocokind | Ulta Beauty
 
Keeley McHugh profile picture
La Roche-Posay’s Effaclar Adapalene Gel 0.1% is a prescription-strength retinoid that helps clear blackheads, whiteheads, clogged pores, and acne while preventing future breakouts. Oil-free, fragrance-free, and dermatologist tested, it absorbs quickl...
Effaclar Adapalene Gel 0.1% Topical Retinoid Acne Treatment - La Roche-Posay | Ulta Beauty
 
Keeley McHugh profile picture
Naturium’s Azelaic Topical Acid 10% has been a game-changer for me—my redness and texture have noticeably improved since adding it to my routine. With azelaic acid, niacinamide, and vitamin C, it gently exfoliates, brightens, balances oil, and keeps ...
Azelaic Topical Acid 10% - Naturium | Ulta Beauty
 
Keeley McHugh profile picture
Cocokind’s Revitalizing Eye Cream has become a staple for me—the cooling metal applicator feels amazing in the mornings, helps de-puff, and makes my under eyes look refreshed. I love how hydrating it is, how smooth it lays under makeup, and that it k...
Revitalizing Eye Cream - cocokind | Ulta Beauty
 
Keeley McHugh profile picture
This glycerin cleanser is incredibly gentle yet effective—it removes makeup, oil, and impurities without stripping, while keeping skin hydrated and soothed. I love that it’s clinically proven to provide 24-hour moisture, safe for sensitive and eczema...
Prequel Facial Gleanser Cleanser - 13.5 fl oz
 
Keeley McHugh profile picture
This oil-based cleanser melts away makeup, sunscreen, and excess oil while rinsing completely clean, leaving skin soft and balanced. I love that it’s fragrance-free, non-comedogenic, and gentle enough for sensitive or acne-prone skin without ever fee...
Prequel Pre-Gleanse Nourishing Oil Cleanser - 6.5 fl oz
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Keeley McHugh profile picture
Cocokind’s Calming Magnesium Facial Mist has been such a refreshing staple for me—it instantly calms redness, soothes stressed skin, and keeps my complexion balanced throughout the day. I like that the ultra-fine mist works anytime, even over makeup ...
Calming Magnesium Facial Mist - cocokind | Ulta Beauty
 
Keeley McHugh profile picture
BYOMA’s Ultra-Lightweight Face Fluid SPF 50 is one of the best sunscreens I’ve tried—it blends in seamlessly with zero white cast, feels weightless, and sits beautifully under makeup. I appreciate how it not only protects against UV damage but also h...
Ultra-Lightweight Face Fluid SPF 50 - BYOMA | Ulta Beauty
 
Keeley McHugh profile picture
BYOMA’s Calming Face Mist really feels like a reset button for stressed skin—it instantly hydrates, reduces redness, and leaves my complexion calmer and more balanced. I like how lightweight the ultra-fine mist is, making it perfect to use as a prep ...
BYOMA Blemish Relief Soothing Mist Facial Toner - 3.38 fl oz
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Keeley McHugh profile picture
Naturium’s Multi-Peptide Moisturizer leaves my skin soft, hydrated, and noticeably smoother while targeting fine lines and texture. With peptides, vitamin C, and panthenol, it brightens, strengthens, and keeps my complexion looking refreshed and more...
Multi-Peptide Moisturizer - Naturium | Ulta Beauty
 
Keeley McHugh profile picture
Smooth, radiant base ahead — this Brighten-n-Blur primer mattifies, blurs fine lines, and gives a youthful glow without settling into pores. This stuff lives up to the hype!
Laura Geller Spackle Primer Brighten-n-Blur

Makeup

A collection of products currently in my makeup bag that enhance without feeling heavy—reliable formulas that give a polished finish and hold up throughout the day.

 
Keeley McHugh profile picture
Light, buildable coverage and has an SPF. I am normally light medium.
CC+ Cream Full-Coverage Foundation with SPF 50+
 
Keeley McHugh profile picture
My favorite setting powder for my maturing skin. Doesn’t settle in fine lines and great blurring for larger pores.
Veil™ Translucent Setting Powder
 
Keeley McHugh profile picture
My go to concealer and great for fine lines!
shape tape™ creamy concealer
 
Keeley McHugh profile picture
My favorite contour and blush stick!! I own 4 different shades. Love the way it layers with makeup or I can use it as a stand alone on days I want to be more natural.
Desert Island Duo
 
Keeley McHugh profile picture
Great setting spray for long days when you need your makeup to last.
Hydro Grip Hydrating Setting Spray
 
Keeley McHugh profile picture
Such a versatile product! I get so much use from this one product. Cheeks, inner eyes, brow line, nose, clavicles. Anywhere you want that sun-kissed glow!
DIBS Beauty Status Stick
 
Keeley McHugh profile picture
I do not typically wear lipstick so these are perfect! I have 4 different shades!
Maracuja Juicy Lips - Tinted Lip Plumping Gloss
 
Keeley McHugh profile picture
I own multiple eye pallets from Tarte. Toasted is probably the one I use the most!
Eyeshadow Palettes, Kits & Cream Eyeshadows
 
Keeley McHugh profile picture
Love this buildable foundation for special occasions. Air brushed, professional look every time!
Luminous Silk Perfect Natural Glow Foundation
 
Keeley McHugh profile picture
Another foundation I have worn for years as an everyday and special occasions. Lasts all day without moving!
Double Wear Stay-in-Place Foundation
 
Keeley McHugh profile picture
The easiest brow pencil on the market!
Brow Pencil
 
Keeley McHugh profile picture
Great option for a powder bronzer and has beautiful colors.
Hoola Matte Bronzer powder bronzer for face
 
Keeley McHugh profile picture
e.l.f. Cosmetics’ Brow Lift is a clear shaping wax that gives brows extreme, long-lasting hold for that lifted. I like how it sculpts without flaking, feels conditioning with aloe, and works on any brow color or skin tone for a natural finish.
Brow Lift - e.l.f. Cosmetics | Ulta Beauty

Hair

Nourishing shampoos, conditioners, and treatments that keep hair healthy, manageable, and strong from root to tip.

 
Keeley McHugh profile picture
Great daily shampoo.
Hairitage Outta My Hair Gentle Daily Moisturizing Shampoo with Jojoba Oil & Aloe Vera 5, 13 fl. oz.
 
Keeley McHugh profile picture
Amazing texture spray that gives you that messy defined wave hair!
Hairitage Texturizing Hair Spray Builds Volume and Texture, 5.9 oz
 
Keeley McHugh profile picture
My number one choice for dry shampoo that doesn’t leave the build up on my scalp like others.
Hairitage Fragrance Free Dry Shampoo for Sensitive Scalp, Sulfate Free, 4.2 oz

Fragrance

Fragrances that elevate mood and style—scents that feel timeless, wearable, and uniquely personal.

 
Keeley McHugh profile picture
If you live notes of vanilla, pistachio or sandalwood this scent is for you. I get so many compliments when wearing this!
Cheirosa 62 Perfume Mist
 
Keeley McHugh profile picture
My go to date night scent!
born in roma donna eau de parfum
 
Keeley McHugh profile picture
Miu Miu Miutine Eau de Parfum is a bold, warm floral gourmand that balances playful wild strawberry with rich vanilla and brown sugar. The mix of gardenia and patchouli gives it a retro yet modern edge, making it a confident, unconventional scent tha...
3.4 oz Miutine Eau de Parfum - Miu Miu | Ulta Beauty

Makeup Brushes

Well-made brushes that blend seamlessly and make application precise, consistent, and easy to replicate every time.

 
Keeley McHugh profile picture
One of the best brushes on the market for both cream and powder. Loved it so much I bought an extra one to have on hand for traveling.
Duo Brush Face
 
Keeley McHugh profile picture
One of my favorite foundation brushes. Dense and applies makeup evenly and so smooth.
the buffer™ brush airbrush foundation brush
 
Keeley McHugh profile picture
The Beautyblender Power Pocket Puff has quickly become a staple for setting and touching up my makeup—the plush side deposits powder flawlessly, while the suede side smooths everything back out for a seamless finish. I really like the teardrop shape ...
Power Pocket Puff Dual Sided Powder Puff - beautyblender | Ulta Beauty
 
Keeley McHugh profile picture
The Morphe M241 Angled Powder Bronzer Brush makes bronzing effortless with its full-bodied, angled design that sweeps perfectly across cheekbones, the nose, and hairline. I like how soft the silver ion–infused bristles feel while also helping keep th...
M241 Angled Powder Bronzer Brush - Morphe | Ulta Beauty
 
Keeley McHugh profile picture
Think of Morphe's M103 Angled Cream & Liquid Foundation Brush as if it's an oversized fingertip. The angled head shape provides you highly controlled application, including under your eyes and around your nose. Your everything brush, it can perfe...
M103 Angled Cream & Liquid Foundation Brush - Morphe | Ulta Beauty

Hair Tools

Trusted tools that make styling easier, faster, and more polished, whether I’m aiming for sleek, bouncy, or effortlessly undone looks.

 
Keeley McHugh profile picture
Must have long barrel curling iron that creates the perfect waves in my hair.
Curling Irons & Wands
 
Keeley McHugh profile picture
I have very thick hair and this dryer cuts my drying time in half!
Kauoo Ionic Hair Dryer, High Speed Blow Dryer with Diffuser & 110,000 RPM Brushless Motor for Fast Drying, Gift for Christmas Day, Gray
 
Keeley McHugh profile picture
One of my favorite brushes! I have naturally wavy, thick hair and this brush just glides right through without any tangling or pulling.
Brushes
 
Keeley McHugh profile picture
I have owned this product for almost 10 years! What I love is how versatile it is and how many different hair styles you can achieve with just this one tool.
CHI Flat Irons and Hair Straighteners

Body

Everyday essentials that keep skin hydrated, soft, and comfortable, with formulas that feel luxurious without being high-maintenance.

 
Keeley McHugh profile picture
Naturium’s Glow Getter Multi-Oil Hydrating Body Wash is one of my favorites—it transforms from oil to a gentle lather, cleanses without stripping, and leaves my skin feeling silky smooth. I also love using it as a facial cleanser and even with shavin...
The Glow Getter Multi-Oil Hydrating Body Wash - Naturium | Ulta Beauty
 
Keeley McHugh profile picture
Smells amazing and leaves skin silky smooth!
Brazilian Bum Bum Cream - Skin Tightening Body Cream
 
Keeley McHugh profile picture
Clinique’s Moisture Surge Body Hydrator Lotion is a lightweight cream that sinks in quickly, delivers 48 hours of hydration, and leaves skin feeling smooth without residue. I personally enjoy how silky it makes my skin, the lightweight texture, and t...
Moisture Surge Body Hydrator Lotion with Hyaluronic Acid - Clinique | Ulta Beauty