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Ulta's Most-Loved: 20 Viral Skincare & Makeup Staples That Actually Work ✨
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items Welcome to the ultimate guide to Ulta’s top-rated makeup and skincare holy grails! From viral budget beauty finds to luxury skin-nourishing staples, these are the top-performing products that consistently deliver results and earn a permanent spot on ...
Sections
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Viral Makeup Staples
Viral Skincare Staples
Viral Makeup Staples
The beauty products everyone is talking about—from viral budget steals to full-coverage classics that deliver an effortless glow
A budget-friendly viral favorite that gives lips high-shine hydration with a hint of sheer tint, never feeling sticky. Pro-tip: Wear it alone for a juicy look or layer it on top of your favorite matte lipstick.
e.l.f. Cosmetics Glow Reviver Lip Oil
Juicy, high-shine lip oil infused with vegan squalane for comfortable, long-lasting moisture and plush color.
NYX Professional Makeup Fat Oil Lip Drip Lip Oil
A hydrating, full-coverage concealer that seamlessly brightens undereyes and covers imperfections with a photo-ready, natural finish.
Too Faced Born This Way Super Coverage Concealer
The ultimate dupe for high-end bronzing drops! Pro-tip: Mix 1–2 drops directly into your daily moisturizer or SPF for an instant, filter-like glow without feeling greasy.
e.l.f. Bronzing Drops (Bronzing Liquid)
A clean beauty 3-in-1 hybrid that combines skincare, weightless coverage, and mineral SPF for fresh, radiant-looking skin.
ILIA Super Serum Skin Tint SPF 40 - Hydrating Foundation
The legendary full-coverage concealer that blurs imperfections and brightens the undereye area with a smooth, crease-proof matte finish that lasts all day.
Tarte Shape Tape Full Coverage Concealer
A holy grail weightless mist that locks your makeup in place for up to 16 hours—preventing melting, fading, or settling into fine lines. Essential for long event days!"
Urban Decay Cosmetics All Nighter Waterproof Makeup Setting Spray
The viral shade that flatters every skin tone. It combines the benefits of a hydrating balm with a sheer, buildable berry tint for an effortless lip look.
Clinique - Black Honey Almost Lipstick
An iconic rose-tinted liquid stain that delivers a sheer, natural-looking flush to both lips and cheeks with a smudge-proof, long-wearing finish.
Benefit Cosmetics Benetint Liquid Lip & Cheek Stain
A budget-friendly viral sensation that extends every single lash from root to tip, giving you sky-high length and lightweight volume without clumping.
Maybelline Lash Sensational Sky High Mascara
Viral Skincare Staples
The skin-first holy grails everyone is obsessing over—from viral hydrating essences to dermatologist-loved staples that give you an effortless glow.
The ultimate secret to achieving healthy, hydrated "glass skin." This lightweight essence calms redness, locks in moisture, and leaves your skin with a dewy, glowing finish.
COSRX - 3.38 oz Advanced Snail 96 Mucin Power Essence - Ulta Beauty
A holy grail daily moisturizer powered by ceramides and niacinamide. It restores your skin barrier without feeling greasy or clogging pores.
La Roche-Posay - 3.38 oz Toleriane Double Repair Face ...
An affordable, multi-use exfoliating toner that gently smooths texture, evens skin tone, and restores radiance.
The Ordinary Glycolic Acid 7% Exfoliating and Brightening ...
A 100% invisible, weightless sunscreen that wears beautifully on all skin tones and doubles as a pore-blurring makeup primer.
1.7 oz Unseen Sunscreen SPF 50 Invisible Sun Protection
A rich, decadent moisturizer packed with antioxidants and Japanese purple rice that delivers a plump, lit-from-within glow.
1.7 oz The Dewy Skin Cream Line-Plumping Moisturizer - TATCHA
A rich, whipped moisturizer powered by colloidal oatmeal and ceramides that provides instant relief and 24-hour hydration for dry, distressed, or eczema-prone skin.
First Aid Beauty - 4.0 oz Ultra Repair Cream Intense Hydration Moisturizer
The ultimate Korean beauty serum formulated with niacinamide, hyaluronic acid, and peach extract to firm, calm, and give you a smooth, glass-like glow.
PEACH & LILY Glass Skin Refining Serum
A 100% fragrance-free cleansing balm that melts from a solid into a silky oil, effortlessly dissolving stubborn, long-wearing makeup and SPF without stripping moisture.
Clinique Take The Day Off Cleansing Balm Makeup Remover
A high-performance gel cleanser packed with salicylic acid and soothing green tea extract to deep-clean pores, control oil, and fight breakouts long after you rinse.
Murad - Clarifying Gel Cleanser with Salicylic Acid
An ultra-affordable serum featuring 10% niacinamide that gently refines pore size, smooths skin texture, and brightens dark spots for a balanced complexion.
Good Molecules - 1.0 oz Niacinamide Serum