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2025 Base Make-up Essentials

Purple Star emoji 35 items
Your list for a FLAWLESS base routine in 2025, from skincare to bronzer โฃ๏ธ
Sections
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Foundation/Primer

Go for glow or a satin, skin like finish! I have been HEAVILY into skin tints for this year, but still love a full coverage moment.
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Love this for affordable full coverage, with a decent shade range.
Maybelline Super Stay Full Coverage Liquid Foundation - 110 Porcelain - 1 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
A skin tintโ€ฆbut with coverage!
Maybelline Super Stay 24HR Skin Tint Foundation Serum with Vitamin C - 110 - 1 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Phenomenal concealer (or darker shade for bronzing) as well!
Maybelline Instant Age Rewind Instant Perfector 4-in-1 Glow Foundation Makeup - 00 Fair/Light - 0.68 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
My FAVE tinted serum from the drug store
L'Oreal Paris True Match Hyaluronic Tinted Serum Makeup Skincare Hybrid - 1-2.5 Rosy Light - 1 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Top drugstore gripping primer, hands down!
e.l.f. Power Grip Primer - Clear 0.811 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Much prefer to the balm formulation.
e.l.f. Liquid Poreless Putty Primer - 0.94 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Fulllllll coverage concealer for $7?!
e.l.f. Hydrating Camo Concealer - Fair Beige - 0.203 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
The elf dupe that started it all - yes sheโ€™s worth it.
e.l.f. Halo Glow Liquid Filter Highlighter - 0 Fair - 1.06 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Fantastic glowy serum, lasts a long time and wears well!
NC12 Studio Radiance Serum Powered Foundation - MAC | Ulta Beauty
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Dewy, non-creasing concealer. Great light selection, pitiful darker skin tone selection.
Radiant Creamy Concealer with Medium Coverage
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
My pick for foundation of the year, 2024. The shade range is quite good, too!
Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Absolute stunner, hydrating, high coverage concealer
Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Not a fan of bronzing drops, but I LOVE this as a base under my foundation or skin tint
903 Medium True Match Lumi Glotion Natural Glow Bronzing Enhancer - L'Orรฉal | Ulta Beauty
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Another creamy, high coverage concealer. Hydrating and great for fine line concerns!
Revealer Super Creamy + Brightening Concealer with Caffeine and Hyaluronic Acid

Bronzer/Blush

The look would not be complete without cream and powder products - see my faves here!
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
A true cool toned contour stick!
Cream Contour Stick
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Fantastic, highly pigmented blush! Loved all the shades, but this is my most used.
NYX Professional Makeup Buttermelt Blush - My Butta Half - 0.17oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Absolutely the drug store liquid blush of the year, the shade range is stunning! And the blend ability is better than some high end.
Maybelline Sunkisser Multi-Use Blendable Liquid Blush - Lilac Clouds - 0.23 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
The best princess pink powder blush!
ColourPop Pressed Powder Blush - Prairie Air - 0.21oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
10/10 and it smells like cocoa!
Butta Cup Buttermelt Pressed Powder Natural Finish Bronzer - NYX Professional Makeup | Ulta Beauty
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Liquid blush that is a blend able dream, has beautiful shades and lasts forever! Worth the $25 splurge.
Dew Blush Liquid Cream Blush

Skin Care

You canโ€™t slay your makeup without taking care of your skin - here are my TOP, affordable recommendations for skincare. (Note I have dry skin)
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
High quality, affordable serum from the drug store!
Naturium Quadruple Hyaluronic Acid Serum 5% - 1 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Shelf-stable, affordable vitamin C serum. Non-sticky and unscented!
Naturium Vitamin C Complex Serum- 1 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
STUNNING, glowy SPF
Naturium Dew-Glow Moisturizer SPF 50 - 1.7oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Gentle retinol for beginners, or if you havenโ€™t tolerated tretinoin!
CeraVe Skin Renewing Retinol Face Serum for Fine Lines and Wrinkles - 1oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Fantastic, affordable hydrating toner! I love this, but if you have sensitive skin would be cautious.
Thayers Natural Remedies Milky Hydrating Face Toner with Snow Mushroom and Hyaluronic Acid - 12 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
To me, relatively expensive for a serum, but I truly saw incredible results from this toner!
La Roche Posay Dark Spot Corrector, Glycolic B5 Face Serum & Anti Aging Serum for Sensitive Skin - 1oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Thick, lux nighttime (and day for me in the winter) moisturizer. The tub lasts forever and it is great for sensitive skin.
Ultra Repairยฎ Cream Intense Hydration โ€“ Face and Body Moisturizer for Skin Repair
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
The ingredients say it all here, this night moisturizer is incredible and so soothing.
Jet Lag Mask + Moisturizer
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
You donโ€™t need to pay a lot for a water cream. This is my absolute favorite!
Neutrogena Hydro Boost Water Face Gel for Dry Skin - 1.7oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
You canโ€™t beat the classics or the cost on this one!
Vanicream Moisturizing Cream with Pump, Fragrance Free - 16oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Fantastic, no notes. Gimme 14 of em
Vanicream Unscented Gentle Facial Cleanser - 8 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Gentle, hydrating cleanser that really gets the job done!
La Roche Posay Toleriane Hydrating Facial Cleanser - 13.5 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
If you existed in 2024, you know about this one
e.l.f. SKIN Suntouchable Invisible Sunscreen - SPF 35 - 1.7 fl oz
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Less expensive Elemis alternative balm. I enjoy, but can leave your eyes a bit blurry (I have contact lenses)
Clean It Zero Original Cleansing Balm - Banila Co | Ulta Beauty
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Ker McSmith | ๐Ÿ’ž๐ŸŒŸ profile picture
Love this! Caution for sensitive skin
Hydrating Milky Toner - BYOMA | Ulta Beauty